Customer Data Platform

Reports & Guides
A Complete Guide to the Integrated Pure-Play CDP

In this comprehensive guide, we’ll take a closer look at integrated pure-play CDPs, exploring their defining features, advantages, and real-world applications.

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Blog
How to Craft a Winning CDP RFP

Discover eight strategies for managing a successful CDP evaluation process.

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Reports & Guides
2024 Gartner® Magic Quadrant™ for Customer Data Platforms

Discover why BlueConic was named the sole Challenger in inaugural Gartner® Magic Quadrant™ for Customer Data Platforms.

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eBooks
8 Strategies for Crafting a Winning Customer Data Platform RFP

Discover the key capabilities that should be on your CDP vendor comparison checklist.

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Blog
Super-charge eCommerce Use Cases with Shopify + CDP

Discover how the combination of BlueConic with Shopify can not only convert casual browsers into committed buyers, but also elevate customer satisfaction with hyper-personalized, timely interactions.

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eBooks
The Customer Retention Handbook for Retail & Consumer Goods Companies
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Reports & Guides
The Total Economic Impact™ of BlueConic

Download the study to learn about the benefits and ROI companies gain after implementing BlueConic.

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Blog
Top Five Takeaways from the Women in Technology Leadership Forum

Discover five top takeaways from BlueConic’s first-ever Women in Technology Leadership Forum.

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eBooks
The Customer Acquisition Handbook for Retail & Consumer Goods Companies
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Blog
Mitigating Churn and Increasing Subscriber Retention in Media and Publishing
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Videos
Lessons from the Frontline: How to Build a Bulletproof Business Case for a CDP
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Reports & Guides
A Publisher's Guide to Effective Content Metering

Discover how an effective content metering strategy can significantly impact your subscription growth.

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Blog
Driving Revenue through Precision: Your Guide to Content Metering Using BlueConic
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Blog
The Science of Similarity: How Lookalike Audiences Redefine Retail Audience Targeting
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Infographics
10 Questions to Ask Your CDP Vendor

Ask these critical questions to ensure you choose the right vendor for your business.

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eBooks
10 Things Your CDP Vendor May Not Be Telling You

Discover the right questions to ask when choosing a CDP vendor so you can make an informed choice for your business.

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Blog
Strategies for Effective Personalized Content Recommendations

Learn how publishers can increase reader engagement, retention, and revenue through personalized content recommendations.

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Reports & Guides
A Publisher’s Guide to Personalized Content Recommendations

Learn how personalized content recommendations based on first-party data can help you boost customer engagement and revenue.

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Blog
Four Best Practices for a Website Redesign with BlueConic

Discover four tips that will save you time and resources while optimizing your website performance and the customer experience at the same time.

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eBooks
CDP Use Cases in Consumer Goods

Get real-world examples of how consumer goods companies are using BlueConic to transform their customer relationships and accelerate growth that you can use as inspiration for your own business.

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Blog
What B2B Marketers Should Look for in a Customer Data Platform

Discover six factors that will help you make more informed decisions and ultimately choose the CDP that best aligns with your organization's long-term growth plans.

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Blog
Unlocking Revenue Potential: How Radio and Broadcast Companies Can Tune into Their Audience with First-Party Data and a CDP
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Blog
Celebrating European Mental Health Week: A Q&A with BlueConic’s Steffie Middendorp
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On-Demand Webinars
Data Down the Drain? CDPs Bring Value to an Underutilized Asset

Find out how you can establish a CDP center of excellence for your business.

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Blog
Why Scholarly Publishers are Prioritizing First-Party Data: A Q&A With Colleen Scollans
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Blog
Why We Recognize Mental Health Awareness Month: A Q&A with BlueConic’s People Team
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On-Demand Webinars
Forrester Total Economic Impact™: How BlueConic Customers Reduced Operational Costs with up to 90% Time Savings
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Blog
Introducing BlueConic Premium Support Packages

Learn more about our Premium Support Packages and how they can help you achieve your business goals faster.

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Blog
BlueConic Customer Corner: Cabinets.com

In this Q&A, Cabinets.com's Jeff Robertson discusses how BlueConic helped reduce reliance on IT and increase agility across the organization.

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eBooks
CDP Use Cases in Media & Publishing

Learn how media and publishing companies are using BlueConic to transform their audience relationships and accelerate growth.

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eBooks
CDP Use Cases in Financial Services

Find out how financial services companies can take advantage of a CDP to achieve their transformation goals.

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Blog
Attributing ROI to BlueConic: B2B Media

Discover the most common types of operational challenges that led B2B media companies to invest in BlueConic, as well as the benefits they gained after implementation.

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Blog
Digiday Publishing Summit 2023: Three Key Takeaways

Here are three key takeaways we heard from the speakers and our conversations on the floor.

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On-Demand Webinars
5 Must-Have CDP Use Cases That Drive Revenue and Performance

BlueConic SMEs explore real-world examples of how companies across industries use a CDP to transform their businesses and generate growth.

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Blog
Attributing ROI to BlueConic: Telco

Discover the most common types of operational challenges that led telcos to invest in BlueConic, as well as the benefits they gained after implementation.

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Blog
BlueConic Customer Corner: World Vision

In this Q&A, World Vision's Toby Beal talks about their decision to pursue a CDP, along with their approach to onboarding, configuring, and socializing BlueConic across their organization.

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On-Demand Webinars
Confessions of a CDP Champion

In this fireside chat, you’ll hear how Toby Beal, a scrappy Marketing Technologist, transformed a $1B+ organization with BlueConic.

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eBooks
CDP Use Cases in Retail

Get real-world examples of how retailers are using BlueConic to transform their customer relationships and accelerate growth that you can use as inspiration for your own business.

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Blog
Change is the Only Constant in Life

Find out how your business can survive and thrive during an economic downturn.

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On-Demand Webinars
Revealed: Top 5 RFP Trends in CDP Evaluation

BlueConic experts have combed through scores of RFPs to unpack what’s top of mind for your peers who’ve gone through the CDP evaluation process. In this webinar, they reveal 5 major trends they found.

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On-Demand Webinars
A Little Help From Your Friends: Supercharge Your Tech Stack with BlueConic and RocketMill
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