Personalization

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Content Type

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Topic

AI & Machine Learning Analyst Report Audience Monetization Awards Business Transformation CDP CDP 101 CDP Implementation CDP Use Cases CDP vs. Campaign Management CDP vs. CRM CDP vs. Data Warehouse CDP vs. DMP CDP vs. Marketing Cloud CDP vs. MDM Customer Analytics Customer Data Management Customer Data Platform Customer Experience Customer Identity Data Clean Rooms Data Deprecation Data Privacy Data Unification Direct-to-Consumer First-Party Data Identity Resolution Lifecycle Marketing Multi-Dimensional Segmentation News & Trends Omni-Channel Acceleration Operational Efficiency Personalization Privacy & Consent Management Single Customer View Vendor Selection

Industry

Manufacturing B2B Consumer Goods Media & Publishing Travel & Hospitality Insurance Telecommunications Financial Services General Education Retail

On-Demand Webinars

Behind the Curtain: Demystifying AI & Machine Learning to Jumpstart Efficient Growth

Blog

How to Build a Data Strategy: Six Key Questions

Learn the six questions to ask when crafting your data strategy.

Blog

WTH is an Invisible Experience?

Learn more about the rise of invisible experiences and what they mean for businesses and consumers alike.

Blog

Improve Consumer Perceptions of Privacy

In this article, we’ll break down the privacy paradox and the steps that companies can take to improve consumer perceptions of privacy.

On-Demand Webinars

Mastering Privacy in the Era of Invisible Experiences and Seamless CX

eBooks

8 Strategies for Crafting a Winning Customer Data Platform RFP

Discover the key capabilities that should be on your CDP vendor comparison checklist.

On-Demand Webinars

Ditch Data Dogma

Watch now to unlock the secrets to effective personalization and customer engagement by harnessing unique data insights.

Blog

Super-charge eCommerce Use Cases with Shopify + CDP

Discover how the combination of BlueConic with Shopify can not only convert casual browsers into committed buyers, but also elevate customer satisfaction with hyper-personalized, timely interactions.

On-Demand Webinars

The Year Ahead in Publisher Subscriptions

Watch this webinar as The Rebooting's Brian Morrissey is joined by publishing leaders to discuss their outlook for the subscription market in 2024.

Reports & Guides

A Publisher’s Guide to Mitigating Churn and Increasing Subscriber Retention

Blog

Top Five Takeaways from BlueConic Connect: Retail Revelations

Check out the top 5 takeaways from BlueConic Connect: Retail Revelations.

Blog

Enhancing Customer Retention in Retail & Consumer Goods

Discover how how retail and consumer goods companies can use first-party data to meet and exceed their customer retention and loyalty goals in today’s dynamic environment.

Blog

From Cookies to Consent: How to Effectively Use First-Party Data for Marketing and Advertising

eBooks

The Customer Retention Handbook for Retail & Consumer Goods Companies

On-Demand Webinars

Last Call for Cookies: Navigating the Future of Marketing & Advertising

Watch Now

Blog

Top Five Takeaways from the Women in Technology Leadership Forum

Discover five top takeaways from BlueConic’s first-ever Women in Technology Leadership Forum.

Reports & Guides

The State of Publisher Subscriptions

Learn about the progress publishers have made in building subscriptions programs.

eBooks

The Customer Acquisition Handbook for Retail & Consumer Goods Companies

Blog

Recession-Ready Retail: A First-Party Data Powered Approach

Discover how retail and consumer goods companies can leverage first-party data to thrive during a recession by retaining customer loyalty, optimizing costs, and delivering personalized experiences.

Blog

Mitigating Churn and Increasing Subscriber Retention in Media and Publishing

Blog

Cracking the Code: Turning Unknown Shoppers into Recognizable Customers

Blog

Delivering Personalization with Purpose: A Strategic Approach

Learn how to tailor your personalization efforts strategically.

Reports & Guides

A Publisher's Guide to Effective Content Metering

Discover how an effective content metering strategy can significantly impact your subscription growth.

Blog

Driving Revenue through Precision: Your Guide to Content Metering Using BlueConic

Blog

The Science of Similarity: How Lookalike Audiences Redefine Retail Audience Targeting

Blog

Developing CDP Use Cases: A Guide for Marketers

Discover the importance of well-defined use cases to guide the selection and implementation of a CDP to achieve business goals.

Blog

Strategies for Effective Personalized Content Recommendations

Learn how publishers can increase reader engagement, retention, and revenue through personalized content recommendations.

Reports & Guides

A Publisher’s Guide to Personalized Content Recommendations

Learn how personalized content recommendations based on first-party data can help you boost customer engagement and revenue.

Videos

Transforming First-Time Buyers into Brand Devotees: How Relevant Experiences Foster Customer Engagement at Lovesac

Watch Now

Blog

Next-Level Marketing: Unlocking Potential with Generative AI and BlueConic

Blog

How Simply Business Used BlueConic Dialogues to Generate 55,000 MQLs in Under Six Months

Blog

From Awareness to Advocacy: How First-Party Data Shapes Retail Success

Blog

Best Practices for Optimizing Your AI-Powered First-Party Data Strategy

eBooks

CDP Use Cases in Consumer Goods

Get real-world examples of how consumer goods companies are using BlueConic to transform their customer relationships and accelerate growth that you can use as inspiration for your own business.

Blog

DTC’s Evolving Role in Building Privacy-Led Consumer Experiences

In this Q&A, BlueConic Lead Principal, Retail Customer Success Khurram Moiz shares perspectives on how to leverage direct-to-consumer models into privacy-first customer experiences.

Blog

Unlocking Revenue Potential: How Radio and Broadcast Companies Can Tune into Their Audience with First-Party Data and a CDP

Blog

Why Scholarly Publishers are Prioritizing First-Party Data: A Q&A With Colleen Scollans

eBooks

The Paradox of Personalization: Balancing Consumer Expectations with Privacy Concerns

eBooks

CDP Use Cases in Media & Publishing

Learn how media and publishing companies are using BlueConic to transform their audience relationships and accelerate growth.

eBooks

CDP Use Cases in Financial Services

Find out how financial services companies can take advantage of a CDP to achieve their transformation goals.

Blog

Attributing ROI to BlueConic: B2B Media

Discover the most common types of operational challenges that led B2B media companies to invest in BlueConic, as well as the benefits they gained after implementation.

Blog

Attributing ROI to BlueConic: Telco

Discover the most common types of operational challenges that led telcos to invest in BlueConic, as well as the benefits they gained after implementation.

eBooks

CDP Use Cases in Retail

Get real-world examples of how retailers are using BlueConic to transform their customer relationships and accelerate growth that you can use as inspiration for your own business.

On-Demand Webinars

Overcoming the Paradox of Personalization to Meet Consumer Expectations

Watch Now

Videos

Deliver Customer Centric Experiences Across Channels

Watch this on-demand discussion with Nicky Peterse, Principal Customer Success Manager, BlueConic about Delivering Customer Centric Experiences Across Channels.

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On-Demand Webinars

Customer Journey Orchestration as a Cookie Alternative

This webinar covers how Vanarama's transition from third to first-party data provided actionable purchasing journey behavior insights to develop omnichannel marketing tactics.

Watch Now