Customer Data Platform

The fastest path to CDP impact.

Get to real results, faster—with prebuilt blueprints for high-value use cases. BlueConic helps you unify data, build real-time profiles, and activate insights with ease.

Accelerating growth for B2C leaders around the world

Coming Soon: AI Canvas

Launch proven use cases in record time

AI Canvas is your shortcut to value. This visual, agentic-powered interface makes it easy to go from business goal to measurable results with guided setup, built-in automation, and performance tracking. Start with pre-configured use cases—like cart abandonment—that eliminate execution hurdles and accelerate time-to-impact.

Real-Time Profiles

Get a single, clean profile for every customer

Unify all your known and unknown customer data into clean, dynamic, privacy-compliant profiles—automatically resolved, always up to date. Whether visitors are anonymous, known, or somewhere in between, identity resolution ensures you’re always personalizing with the right data.

See How Heineken Does It
Smart Segmentation

Build smarter audiences. No code required.

Create predictive, high-value segments with a few clicks. The BlueConic CDP surfaces the best-fit audiences using AI—and keeps them up to date and ready to activate across your marketing stack.

See How Essity Does It
On-Site Personalization

Deliver tailored site experiences that convert

Use real-time profile data to personalize content, messages, and offers—natively within the BlueConic CDP—so every visitor sees what’s most likely to convert. From banners and forms to product recommendations and email triggers, every interaction is tailored to drive action. Test multiple variants—like banners vs. forms—and automatically serve the one that performs best.

See How Hearst Does It
Lifecycle Orchestration

Orchestrate journeys that adapt to each customer

Use our intuitive interface to map and manage lifecycles based on real-time behaviors and profile data. Coordinate personalized touchpoints across channels—like email, ads, and on-site messages—and visualize how customers move through each stage. Get insights into what’s working and optimize journeys to drive stronger outcomes at every step.

See How Telia Does It

Capabilities at a glance

AI Copy Assistant
AI Experience Generator
AI Product Recommender
On/Off AI Controls
No-Code Interface
Omni-Channel Deployment
Global Template Gallery
In-Depth Analytics
Case Studies

Electrolux drove five-figure revenue in 30 days with always-on price drops

Find out how Electrolux engages consumers and paves the way for more efficient, targeted, and customer-centric marketing strategies.

80%+
Increase  in e-commerce conversion rate
20%
Decrease  in e-commerce bounce rate
Case Studies

Essity increases ROAS and revenue while cutting retargeting spend 20%

See how Essity cut cost per acquisition and boosted ROAS using first-party data and real-time audience activation with BlueConic.

50%
Reduction in Cost Per Acquisition
75%
Increase in Return On Ad Spend
Case Studies

How Hearst turned article gifting into a high-performing subscription engine

Learn how Hearst Media’s gifting strategy not only engaged and retained existing subscribers, but also attracted new ones.

80k
New email addresses captured
2.1%
Conversion to paid subscription
Case Studies

Roularta expands target audiences 6x with look-alike modeling

Discover how Roularta uses consented, first-party data to expand target audiences with look-alike modeling.

6x
Increase in target audience
89%
Profiles enriched with at least one consent objective
Case Studies

Odido Revolutionizes Customer Journeys with AI-Powered Personalization

Learn how Odido implemented next-level unified, actionable data to be able to scale personalization efforts and deliver the level of relevance demanded by today’s consumers.

85%
Conversion on customer journeys
8-12%
Increase in click through rates

Ready to grow?

Connect with a BlueConic growth expert today.

Request a Demo