In today's privacy-focused era, more and more companies are turning to customer data platforms (CDPs) to deliver personalized experiences while reducing their reliance on third-party data. But economic uncertainty is making buyers more cautious and discerning in all their technology investments – including CDPs.
Amid this uncertainty, companies are prioritizing solutions that deliver a tangible return on investment (ROI) through a combination of performance improvements and efficiency gains. It’s also influencing the way companies create a request for proposal (RFP) when seeking solutions like a CDP.
In this guide, we’ll walk you through the essential steps required to create a successful CDP RFP. You’ll learn:
How to assess your readiness for a CDP
Key capabilities that should be on your CDP vendor comparison checklist
How to embark on your CDP journey with confidence
Fill out the form to download and share “8 Strategies for Crafting a Winning Customer Data Platform RFP” today.