Audience Monetization Solutions
Drive growth from audience monetization
See what BlueConic can do for you
Third-party data deprecation means media & publishing companies must evolve their audience monetization strategies, whereas industries such as retail are prioritizing audience monetization growth for the first time. BlueConic transforms the way your growth-focused teams operate by empowering them with unified, actionable, and privacy-compliant first-party data to drive business outcomes.
Deliver privacy-led experiences
Embed privacy into the customer experience. Create trust with customers by using front- and back-end privacy features to centrally manage consent to inform what customer data is used to deliver experiences.
Create new audience products
Design new digital products and experiences for audiences using a unified view of their engagement, behaviors, lifecycle stage, product preferences, and/or content interests. Analyze and measure results through insights and reporting.
Monetize new audiences
Monetize your first-party data by packaging and selling segments to ad partners and/or developing second-party data sharing relationships via Data Clean Rooms.
Improve ad performance
Tailor messages to audiences onsite or through connections with ad tech platforms. Whether they are anonymous or known individuals, improve engagement with ads onsite by leveraging data in a unified customer profile.
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"Onboarding a CDP was the first step in really being able to own and manage our own data and understanding our key audiences in more detail."Director, Consumer Data Strategy | HEINEKEN USA -
“We had a lot of archaic business practices as it relates to how we contact people and what data we are storing about them. With BlueConic, we sped up the times.”Sarah Desmarais | Director of Marketing, CRM & Audience Strategy, America’s Test Kitchen
Discover what you can do
Speak with an expert on how to bring BlueConic into your stack today.