Audience Monetization Solutions

Drive growth from audience monetization

Solutions Data Flow Pattern

See what BlueConic can do for you

Third-party data deprecation means media & publishing companies must evolve their audience monetization strategies, whereas industries such as retail are prioritizing audience monetization growth for the first time. BlueConic transforms the way your growth-focused teams operate by empowering them with unified, actionable, and privacy-compliant first-party data to drive business outcomes.

Deliver privacy-led experiences

Embed privacy into the customer experience. Create trust with customers by using front- and back-end privacy features to centrally manage consent to inform what customer data is used to deliver experiences.

Create new audience products

Design new digital products and experiences for audiences using a unified view of their engagement, behaviors, lifecycle stage, product preferences, and/or content interests. Analyze and measure results through insights and reporting.

Monetize new audiences

Monetize your first-party data by packaging and selling segments to ad partners and/or developing second-party data sharing relationships via Data Clean Rooms.

Improve ad performance

Tailor messages to audiences onsite or through connections with ad tech platforms. Whether they are anonymous or known individuals, improve engagement with ads onsite by leveraging data in a unified customer profile.

  • "Onboarding a CDP was the first step in really being able to own and manage our own data and understanding our key audiences in more detail."
    Director, Consumer Data Strategy | HEINEKEN USA
  • “We have an e-commerce business that sells cars. With BlueConic, we can prioritize and promote the brands and products we offer an individual based on the content they’ve been consuming on our media sites.”
    Chief Product & Data Officer | Dennis Publishing
  • "We’re pushing to use BlueConic in a scaled manner across the organization. The benefits will be increased conversion rates and growing our known database. Any help we can give our audience acquisition team, giving them these tools to increase acquisition organically, will be a humongous cost savings."
    Lindsey Griffith | Manager of Data Technology, America's Test Kitchen
  • “We have a very classic publishing business that's almost 30 years old. We had a lot of archaic business practices as it relates to how we contact people and what data we are storing about them. We had nothing beyond their credit card information and how they're paying us. With BlueConic, we sped up to the times.”
    Sarah Desmarais | Director of Marketing, CRM & Audience Strategy, America’s Test Kitchen

Get in touch.

Talk with one of our experts to see how BlueConic can help you transform the way your business teams operate and power your growth initiatives with data.