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AI & Machine Learning Analyst Report Audience Monetization Awards Business Transformation CDP CDP 101 CDP Implementation CDP Use Cases CDP vs. Campaign Management CDP vs. CRM CDP vs. Data Warehouse CDP vs. DMP CDP vs. Marketing Cloud CDP vs. MDM Customer Analytics Customer Data Management Customer Data Platform Customer Experience Customer Identity Data Clean Rooms Data Deprecation Data Privacy Direct-to-Consumer First-Party Data Identity Resolution Lifecycle Marketing Multi-Dimensional Segmentation News & Trends Omni-Channel Acceleration Operational Efficiency Personalization Privacy & Consent Management Single Customer View Vendor Selection

Industry

B2B Consumer Goods Media & Publishing Travel & Hospitality Insurance Telecommunications Financial Services General Education Retail

Blog

2024 Outlook: Key Trends in Retail & Consumer Goods

Discover key trends are expected to redefine the retail and consumer goods landscape in 2024, offering both challenges and opportunities for businesses.

Blog

Top Five Takeaways from the Women in Technology Leadership Forum

Discover five top takeaways from BlueConic’s first-ever Women in Technology Leadership Forum.

Reports & Guides

The State of Publisher Subscriptions

Learn about the progress publishers have made in building subscriptions programs.

Blog

The Hidden Link: How a CDP Can Improve Supply Chain Operations

Learn how harnessing the power of first-party data through a CDP can optimize performance, streamline logistics, and enhance customer satisfaction.

eBooks

The Customer Acquisition Handbook for Retail & Consumer Goods Companies

Blog

Recession-Ready Retail: A First-Party Data Powered Approach

Discover how retail and consumer goods companies can leverage first-party data to thrive during a recession by retaining customer loyalty, optimizing costs, and delivering personalized experiences.

Blog

A Publisher's Guide to Mitigating Churn and Increasing Subscriber Retention

Blog

Cracking the Code: Turning Unknown Shoppers into Recognizable Customers

Blog

Delivering Personalization with Purpose: A Strategic Approach

Learn how to tailor your personalization efforts strategically.

Videos

Lessons from the Frontline: How to Build a Bulletproof Business Case for a CDP

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Videos

Beyond the Toy Store Shelf: Mattel’s Digital Transformation, Explained

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Blog

Adapting to AI-Driven Search: Survival Strategies for Publishers

Learn about a pressing AI threat that is emerging for publishers and what they can do to adapt.

On-Demand Webinars

What AI-Powered Search Means for Publishers: A Talk With Experts

AI-powered search is set to transform the way content is discovered and consumed. Watch now to learn what this means for publishers.

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Blog

Driving Revenue through Precision: Your Guide to Content Metering Using BlueConic

Reports & Guides

A Publisher's Guide to Effective Content Metering

Discover how an effective content metering strategy can significantly impact your subscription growth.

Blog

The Science of Similarity: How Lookalike Audiences Redefine Retail Audience Targeting

Blog

3 Common Missteps Slowing Your CDP’s Time-to-Value

Explore common missteps in CDP implementation, including the importance of clear use cases, data readiness, and avoiding over-complication to accelerate time-to-value.

Blog

Developing CDP Use Cases: A Guide for Marketers

Discover the importance of well-defined use cases to guide the selection and implementation of a CDP to achieve business goals.

Infographics

10 Questions to Ask Your CDP Vendor

Ask these critical questions to ensure you choose the right vendor for your business.

eBooks

10 Things Your CDP Vendor May Not Be Telling You

Discover the right questions to ask when choosing a CDP vendor so you can make an informed choice for your business.

Blog

Strategies for Effective Personalized Content Recommendations

Learn how publishers can increase reader engagement, retention, and revenue through personalized content recommendations.

Videos

Transforming First-Time Buyers into Brand Devotees: How Relevant Experiences Foster Customer Engagement at Lovesac

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Reports & Guides

A Publisher’s Guide to Personalized Content Recommendations

Learn how personalized content recommendations based on first-party data can help you boost customer engagement and revenue.

Blog

Next-Level Marketing: Unlocking Potential with Generative AI and BlueConic

Blog

How BroadcastMed: Oncology Division Sunset Their DMP and Grew Digital Revenue by 27%

On-Demand Webinars

Collect & Capitalize: Why and How Retail and Consumer Goods Companies Should Build First-Party Data Assets

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Blog

How Simply Business Used BlueConic Dialogues to Generate 55,000 MQLs in Under Six Months

Blog

From Awareness to Advocacy: How First-Party Data Shapes Retail Success

Blog

ADPPA: Why marketers should embrace it to build deeper customer relationships

Blog

Five Proven Tactics Online Retailers and CPG Organizations Should Adopt When Building a First-Party Data Asset

Blog

Best Practices for Optimizing Your AI-Powered First-Party Data Strategy

Blog

Four Best Practices for a Website Redesign with BlueConic

Discover four tips that will save you time and resources while optimizing your website performance and the customer experience at the same time.

eBooks

CDP Use Cases in Consumer Goods

Get real-world examples of how consumer goods companies are using BlueConic to transform their customer relationships and accelerate growth that you can use as inspiration for your own business.

On-Demand Webinars

How Lovesac and Other Consumer Goods Companies Are Embracing DTC in Their Data Analytics Strategies

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Blog

What B2B Marketers Should Look for in a Customer Data Platform

Discover six factors that will help you make more informed decisions and ultimately choose the CDP that best aligns with your organization's long-term growth plans.

Blog

BlueConic Celebrates Pride!

At BlueConic, we’re committed to building an inclusive environment for all—both during pride month and throughout the year.

Blog

DTC’s Evolving Role in Building Privacy-Led Consumer Experiences

In this Q&A, BlueConic Lead Principal, Retail Customer Success Khurram Moiz shares perspectives on how to leverage direct-to-consumer models into privacy-first customer experiences.

Blog

Unlocking Revenue Potential: How Radio and Broadcast Companies Can Tune into Their Audience with First-Party Data and a CDP

On-Demand Webinars

Data Down the Drain? CDPs Bring Value to an Underutilized Asset

Find out how you can establish a CDP center of excellence for your business.

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Blog

Celebrating European Mental Health Week: A Q&A with BlueConic’s Steffie Middendorp

Blog

Why Scholarly Publishers are Prioritizing First-Party Data: A Q&A With Colleen Scollans

Blog

BlueConic Named 2023 SIIA CODiE Award Finalist for Best Customer Data Platform

Blog

Why We Recognize Mental Health Awareness Month: A Q&A with BlueConic’s People Team

On-Demand Webinars

Forrester Total Economic Impact™: How BlueConic Customers Reduced Operational Costs with up to 90% Time Savings

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Blog

MarTech Day: What Trends Will Define 2023?

Discover our top 5 MarTech trends that you should know to remain informed and engaged in 2023.

Blog

Introducing BlueConic Premium Support Packages

Learn more about our Premium Support Packages and how they can help you achieve your business goals faster.

eBooks

The Paradox of Personalization: Balancing Consumer Expectations with Privacy Concerns

Blog

BlueConic Customer Corner: Cabinets.com

In this Q&A, Cabinets.com's Jeff Robertson discusses how BlueConic helped reduce reliance on IT and increase agility across the organization.

eBooks

CDP Use Cases in Media & Publishing

Learn how media and publishing companies are using BlueConic to transform their audience relationships and accelerate growth.

eBooks

CDP Use Cases in Financial Services

Find out how financial services companies can take advantage of a CDP to achieve their transformation goals.

Blog

Attributing ROI to BlueConic: B2B Media

Discover the most common types of operational challenges that led B2B media companies to invest in BlueConic, as well as the benefits they gained after implementation.

Blog

Digiday Publishing Summit 2023: Three Key Takeaways

Here are three key takeaways we heard from the speakers and our conversations on the floor.

On-Demand Webinars

5 Must-Have CDP Use Cases That Drive Revenue and Performance

BlueConic SMEs explore real-world examples of how companies across industries use a CDP to transform their businesses and generate growth.

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Blog

Modernizing Insurance: Managing the Transition from Legacy Systems

Abandoning legacy systems doesn’t come without its challenges. Find out what those challenges are and how to overcome them.

Blog

Attributing ROI to BlueConic: Telco

Discover the most common types of operational challenges that led telcos to invest in BlueConic, as well as the benefits they gained after implementation.

Blog

How AI and ML are Transforming the Insurance Industry

Find out how AI/ML is being used in the insurance industry to make the previously impossible, possible.

Blog

Attributing ROI to BlueConic: B2C Retailers

Discover the most common types of operational challenges that led B2C retailers to invest in BlueConic, as well as the benefits they gained after implementation.

Blog

BlueConic Customer Corner: World Vision

In this Q&A, World Vision's Toby Beal talks about their decision to pursue a CDP, along with their approach to onboarding, configuring, and socializing BlueConic across their organization.

eBooks

Why Second-Party Data is Becoming a Mainstay in the Privacy-First Era

Blog

International Women’s Day 2023: Meet 8 Inspirational Women at BlueConic

Blog

International Women’s Day: Profiles in Leadership

In celebration of International Women’s Day, BlueConic is featuring five inspiring women leaders within our organization and across our customer base.

Videos

Unlock the Power of Smarter Customer Engagement for CPG with the BlueConic CDP

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On-Demand Webinars

Confessions of a CDP Champion

In this fireside chat, you’ll hear how Toby Beal, a scrappy Marketing Technologist, transformed a $1B+ organization with BlueConic.

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eBooks

CDP Use Cases in Retail

Get real-world examples of how retailers are using BlueConic to transform their customer relationships and accelerate growth that you can use as inspiration for your own business.

On-Demand Webinars

Overcoming the Paradox of Personalization to Meet Consumer Expectations

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Blog

Top 5 RFP Trends in CDP Evaluation

Learn the top 5 RFP trends in CDP vendor evaluation and get tips on how to choose the right vendor.

Blog

Spreading the Love: Valentine’s Day Notes from BlueConic Customers

This Valentine's Day, we reflect on just how lucky we are to work with so many exceptional CDP partners every single day.

Blog

E - P - E at BlueConic

At BlueConic, every day we work with three key values: empathy, partnership, and expertise.

Blog

Webinar Q&A: Why Second-Party Data is Becoming a Mainstay in the Privacy First-Era

Blog

5 MarTech Trends You Must Know in 2023

Discover our top 5 MarTech trends that you should know to remain informed and engaged in 2023.

On-Demand Webinars

Why Second-Party Data is Becoming a Mainstay in the Privacy-First Era

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Blog

A Beginner’s Guide to Second-Party Data & Its Growing Relevance

Understand the basics of second-party data and why this oft-overlooked form of consumer data will play a critical role in helping companies future-proof their marketing efforts.

Videos

Walking the Tightrope: How to Balance Personalization and Privacy in 2023

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Blog

Change is the Only Constant in Life

Find out how your business can survive and thrive during an economic downturn.

On-Demand Webinars

Revealed: Top 5 RFP Trends in CDP Evaluation

BlueConic experts have combed through scores of RFPs to unpack what’s top of mind for your peers who’ve gone through the CDP evaluation process. In this webinar, they reveal 5 major trends they found.

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Blog

A Message From Our New CEO: Cory Munchbach

Reports & Guides

Toolkit: Selecting the Right Customer Data Platform

This toolkit provides a framework for goals, uses cases, and questions to design an RFP that will help you find the right customer data platform (CDP).

Blog

2022: The Year of the Blue

It’s hard to believe we are about to close the door on 2022. What a year it’s been!

Blog

Our Favorite Things: 2022 Holiday Gift Guide

Spread cheer to those you hold near and dear. Check out our 2022 Holiday Gift Guide!

On-Demand Webinars

A Little Help From Your Friends: Supercharge Your Tech Stack with BlueConic and RocketMill

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Videos

Deliver Customer Centric Experiences Across Channels

Watch this on-demand discussion with Nicky Peterse, Principal Customer Success Manager, BlueConic about Delivering Customer Centric Experiences Across Channels.

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Blog

Will Privacy Regulators Crack Down on Activation from Clean Rooms?

Discover the importance of privacy-compliant activation with a data clean room.

Videos

Elevate Data Personalization Strategies

Find out how technology can bring personalization to life.

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On-Demand Webinars

Doubling Down on First-Party Data While Navigating Evolving Privacy Standards

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Videos

BlueConversations: CDP Use Cases in Financial Services

Explore real-world examples of CDP use cases for the financial services industry: balancing consent, privacy, personalized experiences and content relevancy, and driving customer engagement.

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Videos

BlueConversations: CDP Use Cases in Consumer Goods

Explore real-world examples of how consumer goods companies use a CDP to deliver better experiences, drive transformational growth and increase revenue.

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Videos

BlueConversations: CDP Use Cases in Retail

Explore real-world examples of how retailers use a CDP to bring customer lifecycle marketing to life and drive transformational growth across the organization to increase revenue.

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Videos

BlueConversations: CDP Use Cases in Telecom

Explore how global telecommunications companies use a CDP to increase operational agility, deliver personalized experiences at scale, and transform how their growth-focused teams work.

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Blog

Three Critical Components of Any CDP Change Management Strategy

BlueConic’s advice on how to center time-tested drivers of success when building out a CDP change management program.

On-Demand Webinars

The Pivot to First-Party Data: How Big Brands Embraced It to Transform Their Business

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eBooks

Debunking the Four Myths of Consumer Data Privacy

Learn how you can embrace a more proactive approach to consumer data privacy.

Videos

Comoto Revs Up Omnichannel Marketing Efforts Across Their Family of Brands

On-Demand Webinars

Personalization at Scale: Telia’s CDP Journey from Blueprint to Value Realization

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Videos

BlueConic Customer Data Platform

See why BlueConic is the customer data platform to liberate your data in the privacy-first era.

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Reports & Guides

BlueConic Platform Overview

Learn more about BlueConic and how our customer data platform can power your data-driven business processes to accelerate growth.

Videos

Integrating Customer Centricity into the Digital Marketing Transformation Roadmap

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On-Demand Webinars

CMO-Level Insights to Elevate Your Personalization Strategy

This on-demand webinar explores how marketers and CMOs can elevate their organization’s approach to drive engagement and deliver financial results.

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Videos

Turn Your Mature Data Organization into a Revenue Machine

Watch this session from the INMA World Congress 2022 to learn how you can turn your first-party data asset into a revenue-generating product.

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Blog

Marketing Cloud CDP: Oxymoron, Vaporware, or Other?

Marketing cloud's pivot into building a CDP reinforces the fact that a combination of features in existing marketing technology tools does not equal a CDP.

Blog

BlueConic named a finalist in Digiday and INMA Awards alongside Endeavor Business Media

eBooks

A Single Customer View for Financial Services

Download this ebrief to learn how financial services companies are turning first-party data into a strategic business asset by creating a single customer view for the business.

Blog

BlueConic Named a Leader in IDC MarketScape for Retail & CPG Customer Data Platform Software Providers

Videos

The Data Clean Room Boom

Learn why data clean rooms are gaining pace amid the third-party cookie’s demise.

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On-Demand Webinars

Debunking the 4 Myths of Consumer Data Privacy

Forrester analyst Stephanie Liu joins BlueConic’s Cory Munchbach to debunk the 4 myths of consumer data privacy that are holding marketers back.

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Videos

Apple’s Privacy Push

Discover how Apple’s privacy changes are impacting the mobile ad industry as a whole.

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Videos

Winners and Losers of Apple’s Privacy Changes

Discover the biggest winners and losers from Apple’s privacy-related changes.

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Blog

Data Clean Rooms: The Next Era of CPG

What is a data clean room and why is it the future of CPG? The definitive guide to the latest tool in your data deprecation toolkit.

Infographics

Why Ethical Data Management and Privacy Matter

See why data ethics, privacy, and trust are non-negotiable imperatives that will affect every company over the next decade.

Blog

Expanding Your CDP Use Cases: Publishers

Discover three common CDP use cases publishers implement today to unlock reader and subscriber revenue and accelerate business growth.

On-Demand Webinars

Why Publishers Rely on CDPs to Grow Revenue

In this webinar we explore how CDPs provide untapped value into your first-party data, insulates you from growing privacy regulations, and helps you build trust with your audiences.

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Blog

RFP template for a customer data platform

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