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Reports & Guides
What Is a CDP? And What Isn’t a CDP?
"What is a CDP?" It's a frequently asked question by business professionals and leaders alike. And one we answer in our in-depth eBook.
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Blog
Communication Skills for Customer Service
Communication Skills for Customer Service
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Customer Stories
Odido Revolutionizes Customer Journeys with AI-Powered Personalization
Odido used BlueConic and AI to personalize 85% of converting journeys and boost CTRs up to 12%. See how real-time data drives results. Download the case study.
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Customer Stories
How VodafoneZiggo Drove a 13.1% Conversion Rate with Abandon Cart Emails
See how VodafoneZiggo turned one abandon cart email into a 13.1% conversion engine—then scaled it across brands.
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Podcasts
The Future of Marketing Analytics
In this episode of DataFramed, BlueConic CEO Cory Munchbach discusses successful marketing strategies, the impact of privacy laws on data collection, the future of marketing analytics, and more.
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Webinars & Videos
Unlocking Success in CDP Selection: 2024 RFP Trends
Discover the top RFP trends in CDP evaluation to shape your 2024 strategy.
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Webinars & Videos
Last Call for Cookies: Navigating the Future of Marketing & Advertising
Learn more about the future state of marketing and advertising and the steps you can take to future-proof your business.
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Podcasts
Cory Munchbach on the life of a Martech CEO
In this episode of Making Sense of Martech, BlueConic CEO Cory Munchbach discusses her journey to becoming CEO, what it looks like to lead a private equity-backed company, and more.
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Podcasts
The VentureFizz Podcast: Cory Munchbach - CEO of BlueConic
In this episode of the VentureFizz Podcast, BlueConic CEO Cory Munchbach talks all things BlueConic, lessons learned since becoming CEO, and more.
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Podcasts
BlueConic - A CDP Built for Marketing Activations
In this episode of Marketecture podcast, BlueConic CEO Cory Munchbach discusses the history of BlueConic and how and why CDPs emerged, before diving deeper into the inner workings of our platform.
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Podcasts
How Remote Work Works in Today's Environment
In this episode of HR Data Labs podcast, BlueConic Chief People Officer Katherine Boardman discusses remote work and how companies can craft it for their employees' benefit.
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Reports & Guides
10 Things Your CDP Vendor May Not Be Telling You
Discover the right questions to ask when choosing a CDP vendor so you can make an informed choice for your business.
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Blog
BlueConic Celebrates Pride!
At BlueConic, we’re committed to building an inclusive environment for all—both during pride month and throughout the year.
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Blog
BlueConic Named 2023 SIIA CODiE Award Finalist for Best Customer Data Platform
Find out why BlueConic was named a 2023 SIIA CODiE Award Finalist in the Best Customer Data Platform category for the third year in a row.
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Webinars & Videos
Forrester Total Economic Impact™: How BlueConic Customers Reduced Operational Costs with up to 90% Time Savings
Webinar On-Demand: How BlueConic Customers Reduced Operational Costs with up to 90% Time Savings
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Reports & Guides
The Paradox of Personalization: Balancing Consumer Expectations with Privacy Concerns
Discover the strategies, data, and technology required to successfully design and execute customer experiences that address the personalization-privacy paradox.
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Blog
Attributing ROI to BlueConic: Telco
Discover the most common types of operational challenges that led telcos to invest in BlueConic, as well as the benefits they gained after implementation.
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Blog
International Women’s Day 2023: Meet 8 Inspirational Women at BlueConic
In honor of #IWD2023, we asked some of the women at BlueConic to tell us about their story, how they got into tech, and their biggest sources of inspiration.
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Blog
International Women’s Day: Profiles in Leadership
In celebration of International Women’s Day, BlueConic is featuring five inspiring women leaders within our organization and across our customer base.
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Webinars & Videos
Overcoming the Paradox of Personalization to Meet Consumer Expectations
This webinar explores data about the State of Consumer Personalization and outlines the strategy and technology needed to successfully design and execute personalized experiences.
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Podcasts
Walking the Tightrope: How to Balance Personalization and Privacy in 2023
Tune in to hear three privacy and compliance experts dive into the ins and outs of today’s privacy landscape.
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Webinars & Videos
Revealed: Top 5 RFP Trends in CDP Evaluation
BlueConic experts have combed through scores of RFPs to unpack what’s top of mind for your peers who’ve gone through the CDP evaluation process. In this webinar, they reveal 5 major trends they found.
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Reports & Guides
Toolkit: Selecting the Right Customer Data Platform
This toolkit provides a framework for goals, uses cases, and questions to design an RFP that will help you find the right customer data platform (CDP).
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Blog
2022: The Year of the Blue
It’s hard to believe we are about to close the door on 2022. What a year it’s been!
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Blog
Our Favorite Things: 2022 Holiday Gift Guide
Spread cheer to those you hold near and dear. Check out our 2022 Holiday Gift Guide!
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Podcasts
Deliver Customer Centric Experiences Across Channels
Watch this on-demand discussion with Nicky Peterse, Principal Customer Success Manager, BlueConic about Delivering Customer Centric Experiences Across Channels.
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Podcasts
BlueConversations: CDP Use Cases in Telecom
Explore how global telecommunications companies use a CDP to increase operational agility, deliver personalized experiences at scale, and transform how their growth-focused teams work.
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Reports & Guides
Debunking the Four Myths of Consumer Data Privacy
Learn how you can embrace a more proactive approach to consumer data privacy.
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Webinars & Videos
Personalization at Scale: Telia’s CDP Journey from Blueprint to Value Realization
Hear about Telia's digital transformation journey and how they were able to create and optimize a customer journey that creates value from the first interaction to the last.
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Webinars & Videos
CMO-Level Insights to Elevate Your Personalization Strategy
This on-demand webinar explores how marketers and CMOs can elevate their organization’s approach to drive engagement and deliver financial results.
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Webinars & Videos
Debunking the 4 Myths of Consumer Data Privacy
Forrester analyst Stephanie Liu joins BlueConic’s Cory Munchbach to debunk the 4 myths of consumer data privacy that are holding marketers back.
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Podcasts
Deconstructing Data
In this episode of the BDEX podcast, BlueConic CEO Cory Munchbach discusses the intricacies of identity resolution, the impact of third-party data deprecation, and the importance of first-party data.
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Blog
Why Telecommunications Companies Are Embracing CDPs
Find out why telecommunications companies are turning to customer data platforms to accelerate their business transformation initiatives.
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Webinars & Videos
Top 10 CDP Use Cases for 2022
In this on-demand webinar, you'll hear about 10 real-world examples of how companies across industries use a CDP to enable their digital transformation and accelerate growth.
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Reports & Guides
Top 12 CDP Use Cases
Download our eBook to discover real-world examples of how BlueConic customers unlock revenue, enhance efficiency, and accelerate growth with our CDP.
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Reports & Guides
The Third-Party Data Deprecation Playbook
Download our eBook to discover the four essential tools you need for success in the privacy-first era.
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Podcasts
Beyond the Cookie: Personalization for 2022
Watch this video to learn how you can get beyond the cookie in 2021 and straight to the core of identity in today’s digital world.
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Webinars & Videos
The Third-Party Data Deprecation Playbook
This playbook outlines the 4 tools you need in your third-party data deprecation playbook to lead your organization successfully into a cookiless future.
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Webinars & Videos
Ad Targeting in the Extended Identity Crisis
Fill out the form to watch the webinar and learn how to confront both new and longstanding challenges in ad targeting.
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Webinars & Videos
Identity Resolution in 2022: Be Ready When Third-Party Cookies Disappear
In this webinar, we walk through strategies companies have used to create mutually beneficial experiences for them and their customers
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