Walking the Tightrope: How to Balance Personalization and Privacy in 2023

Privacy remains top of mind for 2023, but in reality, what’s changed in the past year? The truth is – not much. Marketers are still equating compliance to cookie banners or failing to surface the impact of data deprecation to their business’ bottom line. Meanwhile, consumer demand and expectations have heightened and there’s a need for companies and consumers to meet in the middle. We asked three experts with decades of collective experience in privacy and compliance at various technology companies to dive into the ins and outs of today’s privacy landscape. Tune in to this discussion to learn:

  • Why data is a currency and the tradeoffs for privacy, compliance, and AdTech vendors

  • Lessons learned from GDPR and why a national-level legislation is needed

  • Considerations for marketers’ minds when designing privacy strategies and choosing technology partners

Panelists Include:

Adam Cahill, Data Ethics Lead

Adam is a digital marketing veteran turned privacy advocate. Adam has held senior roles at top ad agencies, and was also the founder of a programmatic media agency. He currently leads data ethics at a global life sciences company and also consults with businesses independently on data privacy issues. He holds the CIPP/US certification from the IAPP (International Association of Privacy Professionals).

Andy Dale, General Counsel/Chief Privacy Officer

Andy Dale a General Counsel and Chief Privacy Officer most recently with Alyce, Inc. a B2B gifting and engagement platform. Andy drove all legal affairs, data privacy, strategic partnerships and corporate compliance. He has also led the legal, privacy and compliance functions at SessionM which was acquired by Mastercard in 2019 and dataxu. Inc. an advertising technology company which is now owned by Roku. Andy was also an in-house lawyer at TD Ameritrade, worked in a corporate law firm and clerked for a judge in Baltimore. Andy received his BA from Colgate University, his JD from University of Baltimore and holds the IAPP’s CIPP/US and CIPP/E certifications.

Cory Munchbach, CEO, BlueConic

Cory has spent her career on the cutting edge of marketing technology and brings years of experience working with Fortune 500 clients from various industries to BlueConic. Before joining the BlueCrew, she was an analyst at Forrester Research where she covered business and consumer technology trends and the fast-moving marketing tech landscape. A sought-after speaker and industry voice, Cory’s work has been featured in Venture Beat, Wired, AdAge, and AdWeek, and spoken at conferences such as FutureM, MITX, and the Association of National Advertisers.

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