Customer Data Platform

A customer data platform to liberate your data

BlueConic transforms the way business teams operate and use data to interact with customers and drive growth in the privacy-first era.

Request Demo See BlueConic in Action

Platform Overview Data Flow Pattern

Designed for speed, scale, and flexibility

Our customer data platform gives you access to unified, actionable, and consented first-party data that offers both confidence and utility whenever and wherever you need it.


BlueConic profiles


Active integrations


Seconds from intent to interaction

Unified customer profiles

Unify all your first-party data from across systems and sources to make the single customer view the center of your business.

BC Custom Graphics Profile Overview

Capture unlimited attributes for every individual

Everything in BlueConic starts with the unified customer profile. The high quality of the data accounts for everything from individual consent status, to frequency of data updates, to timeline events and identity resolution — providing you with the most comprehensive and up-to-date customer records for instant segmentation, orchestration, and analysis across channels, touchpoints, and platforms.

Activation capabilities optimized for growth-focused teams

BlueConic empowers you with a unified view of the customer and the tools to activate that data where and when you need it.

Multi-dimensional segmentation


Build Any Segment in Minutes

Quickly build segments using any combination of customer attributes without any code.

Keep Up with Customers

Reduce data latency with segments that update in real time and are ready for use across channels.

Discover Segment Insights

Discover new audiences, compare segments, and drill down into individual interests and preferences.

Customer lifecycle orchestration


Optimize 1:1 Experiences

Respond to customers wherever they are on their unique journey.

Discover Customer Lifecycle Insights

Understand how and where customers engage.

Orchestrate Across Channels

Use a single interface and automated data connections to deliver personalized interactions.

Modeling & analytics


Transparent Modeling

Choose or tailor out-of-the box models (CLV, propensity, lookalike) or apply your own.

Build, Train, and Deploy

Instantly act on the output of your applied models to drive customer experiences.

Act on New Insights

Discover new customer insights with robust data visualizations based on model outputs.

  • 85%

    The increase in conversion rate from first-party data segments versus third-party data.

    “There are not many platforms like BlueConic that can address – and futureproof to a degree – our need for customization.”
    Kristina Kalpokaite | Head of Acquisition, Vanarama
  • 250%

    The increase in identifiable customers HEINEKEN USA can build direct relationships with.

    “For the first time, we can use HEINEKEN's owned segments instead of relying on third-party data and design robust, personal journeys for our various audiences.”
    Director, Consumer Data Strategy | HEINEKEN USA
  • 3X

    The improvement to Telia’s cross-sell and upsell conversion rates after implementing BlueConic.

    “BlueConic was the technology we needed to enable an entirely new way of working that eliminated previous data bottlenecks and supported cross-functional collaboration.”
    Lena Lindgren | Head of Customer Value Management & Analytics B2C, Telia Company
  • 59%

    The increase in ROAS by activating new segments created in BlueConic for targeted acquisition programs.

    “Adding a CDP to our tech stack has been truly transformative in how we think about our digital strategy.”
    Saugar Sainju | VP of Growth Marketing, goba Sports Group
  • "Having this flexibility and pluggable architecture with BlueConic enabled us to continually add uses cases as our business priorities and needs changed."
    Frank Beunk | Digital Personalization / Data Activation Expert, VodafoneZiggo
  • "For me, [BlueConic] is a matchless CDP."
    Project and Portfolio Manager | Consumer Goods Company

Get in touch.

Talk with one of our experts to see how BlueConic can help you transform the way your business teams operate and power your growth initiatives with data.