Understand Customers

Know more. Grow faster.

See the full picture—then act on it instantly.

Why BlueConic?

It’s the only lead gen solution that combines interactive Experiences with a lightweight, pre-configured CDP. You get richer data and real-time activation—all in one purpose-built system designed to drive growth, not just capture emails.

Declared Data Collection

Ask your customers what matters most

Use interactive experiences—like quizzes, surveys, and guided journeys—to collect high-signal data straight from your customers. These declared insights reveal what people want, think, and feel—giving you a competitive edge that enriches segmentation, improves scoring, and drives smarter decisions.

Unmatched Customer Intelligence

See the full picture in real-time

BlueConic brings together declared, behavioral, and transactional data into real-time profiles you can trust. With continuously updated, identity-resolved profiles, your teams get a clear, accurate view of each customer—so every analysis, model, and message starts from the right foundation.

How BlueConic helps

Build one of a kind segments

Use declared data unique to your brand to power models that actually reflect your customers.

Build richer profiles

Unify your enterprise data to get a complete view of every customer — and the groups they belong to, like households or accounts.

Go from “hmm” to “aha” faster

Create more precise, predictive audiences with out-of-the-box AI that’s built in—not bolted on.

Case Studies

How PepsiCo grew their first-party data by 24%

Learn how PepsiCo grew their first-party data asset and built deeper consumer connections with Experiences.

24%

Increase in first-party data

75%

Experience completion rate

Read the Case Study

Ready to grow?

Connect with a BlueConic growth expert today.