Call me biased, but my favorite session of Gartner Digital Marketing Conference overall was “Demystifying Customer Data Platforms,” presented by Gartner’s Christi Eubanks. What interested me most were her recommendations to marketers about how to get started with a CDP.
“By leveraging BlueConic’s actionable insights across brands, we take personalization to the next level and provide a user experience that drastically outpaces the competition. The result is a more engaged audience, more subscribers and increased advertising revenues.”
From the beginning, we saw a lot of value. It was a no brainer because we can craft that dynamic, personal shopping experience, and sell more product.”
BlueConic has delivered a highly integrated and visual depiction of what my customers look like. It allows me to segment my users and get the right content in front of them at the right times. Since using BlueConic, those that have been exposed to software are bouncing 50% less and converting an additional two points.”
Then it’s time to establish a unified customer view across digital channels and from offline to online environments. We got this.
More likely, it’s stuck in databases or systems with no way of using it to inform critical, real-time marketing decisions. No longer.
Take 60 seconds to answer four simple questions. We’ll place you on a spectrum of customer data proficiency, provide a series of use cases to begin with, and share customer examples from multiple industries to draw inspiration.