Know the Individual
Drive Better Outcomes
Strengthen loyalty and retention. Drive cross-sell and upsell initiatives. Build subscriptions through relationships. Identify interactions that drive loyalty.
See more conversion, less waste. Use first-party data to optimize ad spend. Echo campaigns on owned channels to increase ROI of paid traffic.
Increase sales and revenue. Lower costs of new customer acquisition. Grow average order value. Win back inactive customers.
“BlueConic builds individual user profiles. Leveraging BlueConic’s actionable insights across brands takes personalization to the next level.”
Peter Doucette
VP of Customer Sales and Marketing, Boston Globe Media Partners
Nobody is literally doing the same thing”
Tim Walters
Principle Analyst
Digital Clarity Group
BlueConic's unsurpassed profile-based approach delivered extremely high ticket shop click through ratios up to 27.5% and raised pre-seasonal ticket sales a whopping 36.4%.”
Mark van Leest,
Media Manager, Ajax
Every action tells you a little more about your user. As they accumulate, these actions give you insight into the individual’s intent…
Knowing an individual’s intent lets you make better decisions about what to do at each step of the customer journey. The information gathered and stored in each profile helps you make smarter decisions…
Actions and other information become the basis of each individual’s profile, detailing who they are, what they do and what they want. Together, profiles provide the basis for — and a repository of — user segments…
