I realized how much I've been asking marketers to take my word for it that CDPs are a powerful and awesome category of marketing technology, distinctly different from what exists in your tech stack today. The realization came in a few parts:
“By leveraging BlueConic’s actionable insights across brands, we take personalization to the next level and provide a user experience that drastically outpaces the competition. The result is a more engaged audience, more subscribers and increased advertising revenues.”
From the beginning, we saw a lot of value. It was a no brainer because we can craft that dynamic, personal shopping experience, and sell more product.”
BlueConic has delivered a highly integrated and visual depiction of what my customers look like. It allows me to segment my users and get the right content in front of them at the right times. Since using BlueConic, those that have been exposed to software are bouncing 50% less and converting an additional two points.”
Then it’s time to establish a unified customer view across digital channels and from offline to online environments. We got this.
More likely, it’s stuck in databases or systems with no way of using it to inform critical, real-time marketing decisions. No longer.
Take 60 seconds to answer four simple questions. We’ll place you on a spectrum of customer data proficiency, provide a series of use cases to begin with, and share customer examples from multiple industries to draw inspiration.