Media & Publishing

Grow audiences, retain subscribers, and drive more revenue.

BlueConic helps media teams recognize more users, personalize in real time, and grow subscriptions and ad revenue—without relying on IT.

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Accelerating growth for publishers around the world

Why Media & Publishing Teams Choose BlueConic

Built for the realities of modern media, BlueConic gives marketers everything they need to grow revenue: real-time profiles, engaging experiences, and AI that acts on intent. It’s not just analytics. It’s not just orchestration. It’s action—at the speed of your audience.
Better Experiences

Grow known audiences with interactive experiences

Launch quizzes, recommenders, and signup prompts that capture declared data and consent—without interrupting the content journey. These interactive touchpoints increase identity, power personalization, and turn engagement into monetization.

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Real-Time Action

Act on real-time behavior, everywhere your audience moves

Unify profiles across devices and sessions, then use that insight to trigger personalized offers, control paywall access, or activate segments on the fly. You don’t just collect data—you put it to work instantly.

Explore BlueConic CDP
AI Decisioning

Drive subscriptions and revenue with AI-powered decisions

BlueConic’s AI continuously evaluates behavior, context, and business goals to deliver the highest-value action for each visitor—like a content unlock, email capture, or upsell prompt. You define the strategy. AI scales it.

Purpose-built solutions

Pre-configured packages help you launch faster, waste less, and get better returns—right out of the gate.
Understand Your Customers Lead Generation Learn More
Build Lasting 
Loyalty Product Discovery Learn More
Convert More Customers Cart Abandonment Learn More
Diversify Revenue Next Best Action Learn More
  • Case Studies

    How Hearst turned article gifting into a high-performing subscription engine

    Learn how Hearst Media’s gifting strategy not only engaged and retained existing subscribers, but also attracted new ones.

    80k New email addresses captured
    2.1% Conversion to paid subscription
    Read the Case Study
    Hearst
  • Case Studies

    Roularta expands target audiences 6x with look-alike modeling

    Discover how Roularta uses consented, first-party data to expand target audiences with look-alike modeling.

    6x Increase in target audience
    89% Profiles enriched with at least one consent objective
    Read the Case Study
    roularta

Explore Media & Publishing Resources

media-resource-1 The audience data opportunity: How publishers are using AI to own relationships Download Report
media-resource-3 How media publishers are using Next Best Action to grow without tradeoffs Read More
media-resource-2 How publishers can build AI-resilient content strategies for long term growth Watch Webinar

Let's talk customer growth.

See BlueConic’s capabilities in action, plus tailored media solutions to reach your goals.

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