The fastest way to get customers to tell you what they actually want.
BlueConic Experiences captures declared first-party data through interactive quizzes, product finders, and guided selling, so your customer profiles are complete enough to actually do something with.
Used by leading ecommerce, retail, and CPG brands to capture first-party data at scale
Most data capture falls flat.
Behavioral data tells you what someone did. It doesn't tell you what they were looking for, what they prefer, or what would actually make them buy. That gap is why personalization so often misses: you're working from signals that are incomplete, inferred, or stale.
Static forms don't fix it. They collect the bare minimum and convert even less. And with third-party data becoming harder to rely on, the brands that figure out how to get customers to share directly are the ones that end up with profiles worth using.
A quiz that's actually worth taking.
BlueConic Experiences are interactive quizzes, product finders, preference flows, and guided selling tools that feel more like a helpful conversation than a data collection exercise. Because customers are getting something useful out of completing them — a product recommendation, a relevant offer, a result that means something to them — they share more, and the data that comes out is cleaner and more structured than anything you'd get from a form.
Every response syncs directly into customer profiles in real time, and flows to your CDP, ESP, CRM, and commerce platforms without any manual steps. You can build and deploy without engineering support, across web, mobile, email, paid media, and in-app.
The platform handles the work that used to eat everyone's time.
AI agents handle the parts of the job that used to require the most time and the most people. Tell the Builder Agent what you're trying to create and it generates a working Experience you can edit and launch, with changes applied across screens in one go. When something's live and you need to know how it's performing, you ask the Insights Agent in plain language instead of pulling a report. The people who need answers get them without waiting on anyone else.
Richer profiles. Better decisions everywhere they flow.
Higher conversion and order value from more relevant customer experiences
More efficient media spend through smarter targeting and suppression
Faster launches and quicker learning cycles
More value from your existing marketing stack
Speed with clear controls and accountability
A platform that scales with your team
.webp)
Real Results
Five-figure revenue impact in the first month
Electrolux used real-time customer signals to make pricing more responsive, driving measurable revenue gains while improving on-site performance.
Increase in e-commerce conversion rate
Decrease in e-commerce bounce rate
Higher ROAS with less retargeting spend
Essity increases ROAS and revenue while cutting retargeting spend 20%
“With BlueConic, we have access to data we didn't have before, which helps us work more efficiently. Now, we can uncover meaningful customer insights and act on them faster.”
Reduction in cost per acquisition
Increase in return on ad spend
Higher demand and order value from smarter audience targeting
Lovesac used CDP-powered audiences to identify upsell opportunities and reach the right customers at the right moment, driving incremental sales without adding media spend.
Lift in demand across all categories
Higher average order value
.webp)
The only first party data tool that lives inside your CDP.
A decade spent learning what actually gets customers to share
BlueConic has been helping brands capture declared data longer and at greater scale than any other platform in this space. That track record means the product reflects what actually works, across thousands of real campaigns.
AI that makes your whole team faster
The agents inside Experiences mean the people closest to the campaign can build, adjust, and get performance answers themselves. Less waiting, more time actually running things.
First-party data that goes to work immediately
Because Experiences live inside BlueConic, the data customers share doesn't sit in a separate tool waiting to be exported. It flows directly into customer profiles and activates across your stack in real time, which is something no standalone quiz tool can do.
Common questions
What are BlueConic Experiences?
BlueConic Experiences are interactive quizzes, product finders, preference flows, and guided selling tools that help ecommerce and retail brands capture declared first-party data — the kind customers share directly because the experience is worth completing. Responses sync into customer profiles in real time and activate across your marketing stack immediately.
How are Experiences different from a regular form or survey?
Forms collect the minimum. Experiences are built to feel useful to the person completing them — helping them find a product, get a recommendation, or discover something relevant. That's why completion rates are higher and the data that comes back is richer, more structured, and more accurate than anything inferred from behavior alone.
What's the AI Builder Agent?
It's a built-in AI that lets you describe what you want to build in plain language and generates a working draft you can edit and launch. It can also apply copy and styling changes across multiple screens at once, which cuts build time significantly for teams managing multiple experiences at a time.
What's the AI Insights Agent?
Instead of pulling reports or digging through dashboards, you ask the Insights Agent a question in plain language and get an answer. It works across campaign, brand, and platform levels — and gives campaign owners and managers access to analysis they'd otherwise have to wait on an analyst for.
Does it integrate with our existing tools?
Yes. Experiences syncs responses in real time to CDPs, ESPs, CRMs, and commerce platforms. If you're already on BlueConic's CDP, the integration is native and responses flow directly into customer profiles without additional setup.
Who is it built for?
Primarily ecommerce and retail brands, though it's used across CPG and media as well. The teams that get the most out of it are the ones responsible for conversion, personalization, and customer data quality.
.webp)
See what personalization looks like when it's built on what customers told you.
Get a walkthrough of how BlueConic Experiences captures customer data that's worth acting on.
.webp)
%20(1).webp)
