BlueConic for Next Best Action

Stop guessing which CTA pays.

A lightweight CDP purposely configured to deliver the next best action—every time.

Why BlueConic?

You don’t just get AI—you get a powerful CDP, pre-configured to deliver next best action out of the box. It captures real-time behavior, ranks your options, and serves the action that drives the most value—automatically.

+50% paywall conversion

A media publisher used NBA to lift paywall conversion by 50% and lead capture by 150%.

85% of conversions influenced

At Odido, nearly 9 out of 10 converting journeys included NBA-powered interactions.

2x higher CTA performance

A financial services company doubled CTR by orchestrating next best actions across channels.

Real-Time Predictions

Predict the action that drives the most value.

Next Best Action (NBA) uses real-time behavior—clicks, paths, recency—and compares it against the value of each action (like a paywall, signup, or survey) to predict what’s worth the most. It’s not rules-based targeting—it’s revenue-optimized decisioning.

Dynamic Decisioning

Serve the one CTA that actually converts.

No more guesswork, conflicting popups, or static paths. NBA chooses the highest-value action for each visitor and delivers it at the exact right moment. The result? Better conversion, better yield, and a better visitor experience.

Self-Optimizing Intelligence

Make every decision smarter than the last.

NBA learns as it runs—tracking outcomes and feeding results back into the model to constantly improve performance, without any manual updates. The longer it runs, the smarter it gets.

Deliver the next best action, every time.

Connect with a growth expert today.

Request a Demo