Why BlueConic?
+50% paywall conversion
A media publisher used NBA to lift paywall conversion by 50% and lead capture by 150%.
85% of conversions influenced
At Odido, nearly 9 out of 10 converting journeys included NBA-powered interactions.
2x higher CTA performance
A financial services company doubled CTR by orchestrating next best actions across channels.
Predict the action that drives the most value
Next Best Action (NBA) uses real-time behavior—clicks, paths, recency—and compares it against the value of each action (like a paywall, signup, or survey) to predict what’s worth the most. It’s not rules-based targeting—it’s revenue-optimized decisioning.
Serve the one CTA that actually converts
No more guesswork, conflicting popups, or static paths. NBA chooses the highest-value action for each visitor and delivers it at the exact right moment. The result? Better conversion, better yield, and a better visitor experience.
Make every decision smarter than the last
NBA learns as it runs—tracking outcomes and feeding results back into the model to constantly improve performance, without any manual updates. The longer it runs, the smarter it gets.
