News

Why AI, revenue diversification and ad spend are the defining 2024 trends for media companies

ASICS Teams Up with BlueConic for Enhanced Personalization and Data Privacy Compliance

Lessons From GE’s Decline: Why It’s Time To Rethink Your Data Strategy

21 Top Customer Data Platforms to Level Up Your Marketing Campaigns

Seven Strategies For Retailers To Succeed This Holiday Season

BlueConic: Transforming the Way Companies Use Data in the Privacy-First Era

Meta’s wake-up call: Reimagining data collection, privacy and CX

25 experts on why main media bouncing back in the IPA Bellwether report should give marketers hope for next year

Recruitment agency uses first-party data to decrease view-through CPA by 44%

Shopping for Data: What Data Should Retailers Be Collecting?

Why publisher teams are making the case for a CDP in a first-party world

Top no-code tools for effortless marketing automation

How Publishers Can Turn Engagement Into Revenue With First-Party Data

BlueConic: A Customer-Centric Approach to Transformation

BlueConic Named to Constellation ShortList™ for Customer Data Platforms (CDPs)

How Five Boston Companies are Making Space for Employees to Share Their Passions

Don't Forget the Potential of Second-Party Data

Electrolux’s data and analytics roadmap to improved customer experience

How BlueConic’s Supportive Culture Catalyzed This Exec’s Career Growth

MarTech Lessons From The Garden: A Green Thumb Approach To CDP Success

Off with their head! Why more tech firms are ditching their HQs

New deal on EU-US data flows sparks privacy fears and business uncertainty

The Ethical Imperative: Doing The Right Thing With Data

Best practices for an AI-enabled first-party data strategy

The 5 Best Customer Data Platforms (2023) retain customers

Summer Tech Watch: 16 Boston Companies to Know

AI Customer Experience Ushers in a New Era of Engagement

BlueConic Recognized by SIIA as Best Customer Data Platform for Second Consecutive Year

Hootsuite’s Ifoma Smart and ActionIQ’s Cait Gorges join BlueConic

BlueConic Wins People’s Choice Stevie® Award for Second Straight Year

The Future of Work: Adapting to Remote Operations

Scoring with subscriptions: How Advance Local leveraged data to target high school sports

BlueConic Named 2023 SIIA CODiE Award Finalist for Best Customer Data Platform

Emerce 100: de beste bedrijven in e-business 2023

Do Customer-Centric RevOps Leaders Make Better CROs?

Exclusive: Furniture retailer Coco Republic prepares for U.S. online launch

The big clean up: welcome to data clean rooms

Women Of Color Retail Alliance Building A Network Of Support And Change

International Women's Day: How women in tech are embracing equity

What 6 Women in Leadership Say Inspires Them — and the Advice They Have for Peers

Women execs from Telia, Pernod Ricard, Vans, MIT, Cengage Group, and BlueConic share their leadership lessons as part of International Women’s Day 2023

Getting Smart About CDPs and First-Party Data

15 ‘Golden Rules’ For Hosting A Webinar That Converts Viewers

Navigating the Changing Landscape of Marketing Data with Patrick Reynolds, CMO of BlueConic

Insurance Legacy System Transformation With Endava, FintechOS, Branch, Hey Driver & BlueConic

The DTC Revolution Is for Consumer Goods Companies of All Shapes and Sizes

Expert Predictions For Tech Trends That Will Shape 2023 – Part 2

Lotame Launches Next-Gen Data Platform Spherical to Extend Data Portability and Interoperability

Navigating a downturn with marketing: Expert tips from the Pros

Media Alert: BlueConic to host webinar on importance of privacy-safe second-party data sharing during Data Privacy Week

Built In Honors BlueConic in Its Esteemed 2023 Best Places To Work Awards

Cory Munchbach Is BlueConic’s New CEO, With Privacy As A Top Priority

How consumer goods companies can accelerate their first-party data strategy

LinkedIn Digital Publishing Guest Columns 4 mins read How publishers are using first-party data to create new revenue streams

The 2022 Top Places to Work in Massachusetts

Global lighting retailer optimises data strategy to drive 11% uplift in conversions

Google’s $400m penalty and impact of the 5 heftiest data privacy fines on 2023 ad plans

Debunking The Four Myths Of Consumer Data Privacy

BlueConic congratulates customers Lovesac, Colgate-Palmolive, Mattel, Timberland, and The North Face for being named to The Lead’s Direct 60 List

“Brands can’t afford the risk of a spray and pray approach to campaigns”: 25 marketers on the outlook for adspend

UK advertising spend forecast to rise to £35B this year

Apple’s data privacy changes are hypocritical - here's why

The Sorcery-Like Power of ‘Dream Sessions’ at BlueConic

Frustration, hope and confusion amid industry’s search for TCF answers

The Comoto Family of Brands accelerates omnichannel marketing with first-party data

Learn how the Comoto Family of Brands is unlocking its marketing potential with first-party data at MarTech Fall Conference

Sephora Won’t Be The Last Brand Whose Data Foundation Needs A Touch-Up

Is There Still Hope For A Federal Privacy Bill This Year?

Instagram’s $402m fine is a sign of what’s to come, say data privacy experts

What Sephora’s $1.2 Million CCPA Settlement Signifies for Brands

Molson Coors Is Brewing A Full-Bodied Data Strategy

US regulator sues data broker over sale of location information

How to market in a cookieless world

Elevate data personalization strategies

The Hottest Marketing Tech Companies of 2022

Former Mastercard SVP Patrick Reynolds joins BlueConic as CMO

Data Clean Rooms: The Solution for Bridging the Data Gap when Third-Party Cookies Disappear?

Kimberly Minor to join BlueConic board

What Are the Tradeoffs Between DMPs, MDMs and CDPs?

Inspirational Woman: Cory Munchbach | President & COO, BlueConic

Mattel innovation becomes toy maker’s e-commerce core

BlueConic Recognized by SIIA as Best Customer Data Platform

Customer Data Platform BlueConic Wins People’s Choice Stevie® Award in 2022 American Business Awards®

Put Down Roots: 10 Boston Tech Companies Hiring Now

BlueConic named a finalist in Digiday and INMA Awards alongside Endeavor Business Media

“Digital is now as vital as oxygen”: 20 industry views on UK ad spend record and the outlook for 2022

With our specialized CDP team, we occupy a distinctive position in the market

Are Data Clean Rooms the Future of CPG Advertising

“We’re always trying to find new ways”: How NOLA.com and The Advocate increased engagement and subscriptions

These Skills Close Deals at 10 Boston Tech Companies

Data clean rooms offer the only viable alternative for a cookieless future

BlueConic to Host Adweek Webinar “Customer Journey Orchestration as a Cookie Alternative: How Vanarama Identified Actionable Behavioral Insights”

Conn’s HomePlus joins BlueConic to discuss customer-centric approach at MarTech Spring Conference 2022

Unified, Actionable First-Party Customer Data at Your Fingertips

Endeavor Business Media Sees 6.7x Increase in Revenue Using Data & Automated Journeys

How to become a 'Best Place to Work'

Complexity Kills: The Dark Side of Marketing Clouds

IPA Bellwether predicts ad spend rebound – marketers react to the ups and downs

Expert Data & Privacy Predictions For 2022

BlueConic earns a place on Built In’s esteemed 2022 Best Places to Work Awards