Better customer intelligence. Better customer engagement.
Blueshift's cross-channel execution is now part of BlueConic's Customer Growth Engine. The same live customer profile that powers your decisioning now powers every interaction across email, SMS, push, and more, turning what you know about customers into better experiences and more growth.
Trusted by leading e-commerce and retail brands worldwide.
Know every customer. Engage them everywhere.
Blueshift adds the execution layer to act on more of the customer opportunities BlueConic uncovers, from first signs of intent through conversion, retention, and repeat purchase.
See the whole customer, not just the channel
Bring behaviors, transactions, preferences, intent, and engagement together in a profile that updates as customers interact.
Decide what happens next
Use each customer's latest context and predicted behavior to decide what happens next, whether that's recovering a cart, protecting margin, accelerating a first purchase, or preventing churn.
Carry that decision across every channel
Deliver the next best action across email, SMS, push, mobile, web, and more, without losing the context behind it.
Learn from what happens next
Feed engagement and conversion outcomes back into the customer profile, so the next decision starts smarter.
Turn customer intelligence into journeys that drive growth.
Blueshift brings sophisticated journey orchestration, 1:1 personalization, AI-powered recommendations, and campaign optimization to BlueConic, so teams can respond to customer intent with more relevant experiences at every step.
Build journeys that go beyond one-and-done sends
Create multi-step journeys with triggers, waits, branches, and content variations that keep customers moving toward the next conversion.
Make every message more relevant
Personalize each step using affinity, lifecycle stage, purchase history, declared preferences, and more, without rebuilding that customer context in another system.
Take the guesswork out of what to send
Use AI-powered recommendations to choose the products and content most likely to resonate with each customer, instead of relying on one-size-fits-all campaign creative.
Optimize while the campaign is still live
Automatically test campaign variations and shift traffic toward what's working, so more customers see what works.
Put your best customer signals to work.
Recover more abandoned carts
Trigger a multi-step recovery journey as soon as a customer abandons, personalized with their BlueConic profile and adjusted based on how they respond.
Follow up while intent is high
Turn behaviors like repeated product browsing, destination searches, or content engagement into a journey while the customer is still considering.
Turn declared preferences into action
Take what customers tell you in a quiz, product finder, preference center, or form and immediately use it to shape what they receive next.
Keep more customers from slipping away
Use lifecycle stages to trigger retention, second-purchase, renewal, or win-back journeys based on the full customer profile.
Put your best customer signals to work.
Everything you rely on, with more behind it.
Blueshift is now part of BlueConic, but the engagement capabilities you use today aren't going away. We're connecting the two platforms through shared customer data, making it easier to use the best of both together.
That means you can bring more of BlueConic's real-time customer profiles, first-party data, and AI decisioning into Blueshift journeys, while engagement data flows back into BlueConic to make the customer profile even richer.
Common questions
What is Blueshift?
Blueshift is a cross-channel engagement platform that helps marketing teams build and orchestrate personalized customer journeys across email, SMS, push, mobile, and web. It combines journey orchestration, 1:1 personalization, AI-powered recommendations, and campaign optimization to help brands respond to customer behavior and intent with more relevant experiences.
What happened to Blueshift?
Blueshift was acquired by BlueConic in June 2026. The platform and team are now part of BlueConic, expanding our combined capabilities with native cross-channel engagement and journey-building.
Is Blueshift going away?
No. We're not deprecating the Blueshift capabilities customers use today. In the near term, BlueConic and Blueshift will work together as connected platforms, sharing customer data and providing single sign-on so teams can move easily between them. We'll continue bringing the products closer together over time.
What does Blueshift add to BlueConic?
Blueshift adds cross-channel journey orchestration and native engagement across channels including email, SMS, push, mobile, and web. That closes an important part of the loop between understanding a customer, deciding what should happen next, and actually delivering the experience.
What does BlueConic add to Blueshift?
Real-time customer profiles, identity resolution, predictive modeling, and Experiences bring together behavioral, transactional, and newly captured first-party data. AI decisioning determines what should happen next, while Growth Plays provide agent-powered templates for proven use cases across acquisition, conversion, and retention.
I'm already a Blueshift customer. Do I need to migrate?
Existing Blueshift customers do not need to make an immediate platform change. Your account team can walk you through what is available today, what is coming next, and where the combined capabilities can add value for your business.
Can I still buy Blueshift?
Blueshift's cross-channel engagement capabilities are now available as part of the BlueConic portfolio. Talk to our team about the right starting point for your business.
How does Cross-Channel Engagement fit with the rest of BlueConic?
Cross-Channel Engagement is the execution layer of the broader BlueConic platform. Customer Context helps BlueConic understand the customer. AI Decisioning determines what should happen next. Cross-Channel Engagement carries that decision into email, SMS, push, mobile, web, and other customer touchpoints. Outcomes then feed back into the platform to inform future decisions.
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See what customer intelligence and engagement can do together.
Connect richer customer context, AI decisioning, and cross-channel engagement to turn more customer moments into opportunities for growth.
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