The rest of the industry sells
you tools.
We show up with a plan. Growth Plays are pre-built, agent-powered growth motions designed around a specific revenue outcome. First measurable result in 90 days.


Trusted by marketing teams at leading retail, e-commerce, and CPG brands















Martech has been selling marketers the wrong thing for
20 years
The pitch has always been the same. Here's a powerful tool, and here's what it can do. Now go figure out how to turn that into growth. So teams buy the tool, hire someone to run it, spend six months getting it live, and end up with another capability that still requires a strategy, a playbook, and a team with enough bandwidth to execute it.
That model made sense when software was just software. AI changed the equation. Agents don't just automate tasks anymore. They can execute entire strategies, make decisions in real time, and optimize continuously without a human reconfiguring them after every campaign.
That's exactly how Growth Plays are built. Each one starts with a specific revenue outcome you're trying to hit. Your team sets the strategy and guardrails. BlueConic agents handle every decision in between, across every channel you already use, and get smarter with every interaction.
Your best quarter doesn't have to depend on your biggest team
Pre-built around outcomes, not just capabilities
Every play starts with a specific revenue problem, whether that's recovering abandoned carts or reducing churn, and is configured to help solve it. Your team doesn't need to build the strategy from scratch.
Your team stays in control while agents handle the heavy lifting
Define what success looks like, set your discount ceilings, frequency caps, and brand guardrails, then let the agents handle the rest. They figure out what each customer needs, when they need it, and deliver it across every channel, getting smarter with every interaction.
Revenue impact in 90 days
Traditional martech implementations take quarters to produce results. Growth Plays reach measurable outcomes in 90 days. Pre-built strategies and pre-configured agents eliminate six months of setup.
Turn one-time visitors into an audience you can convert
Transform anonymous traffic into addressable profiles without waiting for customers to come back and identify themselves.
Anonymous Visitor Identification
Most of your site traffic leaves without a trace, so you pay to reach them again through paid media. This play turns anonymous visits into owned, addressable profiles so you can reach those shoppers directly, personalize from the first interaction, and stop renting an audience you should already own.
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Progressive Profiling
A single signup form captures an email. Progressive Profiling captures a customer. This agentic play builds richer profiles over time by collecting the right signals at the right moments, without ever asking for too much at once. Every campaign gets sharper, and your acquisition spend works harder over time.
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Get more from every customer
The customers already engaging with your brand are your most efficient growth lever. These plays are built to convert faster, increase order value, and recover revenue that would otherwise slip away, using what you already know about each customer to get the offer right.
Lookalike High-Value Audience Expansion
Your best customers have a profile. Find more people who match it. Agents model your highest-value buyers and build lookalike audiences that every ad platform can use, so your prospecting spend goes after people who actually look like your best customers, not just whoever the algorithm finds.
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Intent-Based Media Targeting
Most retargeting wastes budget on people who were never going to buy and people who already did. Score real purchase intent across your full customer profile and shifts spend toward the customers who are actually close to a decision, with cross-channel suppression that fires the moment they convert.
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AI Discovery Optimization
Product discovery is happening inside AI assistants and recommendation engines before customers reach your site. This play makes sure your brand shows up in those moments, surfacing the right products in the right context before a competitor does.
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First-Purchase Acceleration
A prospect who has browsed three times and hasn't bought is telling you something. BlueConic agents identify that signal, determine what this specific visitor needs to convert, and deliver it, whether that's a product recommendation, social proof, or an incentive—in the moment they're most likely to act on it.
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Abandoned Cart Recovery
High-intent revenue walks out the door every day. Detect abandonment in real time, determine the right intervention for each shopper, and coordinate recovery across every channel simultaneously, with suppression that fires the moment a purchase completes so you're never sending a recovery offer to someone who already bought.
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Order Value Expansion
The moment a customer is checking out is the highest-intent moment in their entire journey. Identify the right add-on or bundle for each shopper based on their cart, their history, and their preferences, and surface it before the purchase is complete.
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Smart Replenishment Upselling
For products with natural consumption cycles, the replenishment window is a growth opportunity most brands miss. This play predicts when each customer is approaching their reorder point and gets there first, with the right offer through the right channel, before they go looking elsewhere.
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Vwam, the AI Shopping Assistant
Customers who get help finding the right product buy more and return more often. Vwam is an AI shopping assistant that guides purchase decisions in real time, inside your brand experience, understanding what each customer is looking for and recommending the products most likely to be right for them.
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Turn one-time buyers into long-term revenue
Acquiring a new customer costs five times more than retaining one. These agentic plays protect that investment, catching churn before it's visible, deepening loyalty with the customers who are most valuable, and bringing back the ones who've lapsed before the cost of replacing them shows up in your CAC.
Churn Prediction and Winback
By the time churn shows up in your numbers, the revenue is already gone. Agents score risk continuously against the full customer profile, identifying risks like declining visit frequency, lengthening purchase intervals, or reduced engagement, and intervene before the customer is lost.
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Customer Reactivation
Dormant customers are not lost customers. A reactivation propensity model scores your lapsed customer base on likelihood to return, calibrates the intervention accordingly, and reaches them wherever they're still paying attention, at a fraction of the cost of acquiring someone new.
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Loyalty Tier Progression
Loyalty programs fail when progress feels invisible, and rewards feel generic. Make tier advancement feel real by surfacing the right milestone, benefit, or incentive for each customer at the moments when they're most likely to take action.
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Customer Advocacy and Referral
Your most satisfied customers are your most efficient acquisition channel. Identify advocacy candidates at peak satisfaction moments, like right after a great purchase, a loyalty milestone, or a positive interaction, and activate a referral prompt when it's most likely to convert.
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From kickoff to outcome in 90 days
Pick your outcome. Tell us what revenue problem you're trying to solve, whether that's reducing churn or growing repeat purchase rate. The play is already built around it.
Set your guardrails. Define your discount ceilings, eligible segments, and brand rules. Your team stays in control of what the agents do.
Start seeing results. Agents go live across every channel in your existing stack. They figure out what each customer needs, when they need it, and deliver it automatically. Your team reviews outcomes, not task queues.
Common questions
What are BlueConic Growth Plays?
BlueConic Growth Plays are pre-built, agent-powered strategies designed around specific revenue outcomes like acquiring better customers, converting demand more efficiently, growing order value, and protecting retention. Instead of buying a platform and figuring out how to turn it into growth, you start with the outcome you're trying to achieve and let agents help you handle the execution.
How are BlueConic Growth Plays different from a CDP?
A CDP unifies your customer data and makes it available across channels. That's necessary but it doesn't tell your channels what to do, or when, or how to sequence across them. Growth Plays sit on top of your data foundation and do something with it: agents make decisions in real time, act across every relevant channel, and optimize continuously based on what's actually working.
What revenue outcomes do BlueConic Growth Plays address?
BlueConic Growth Plays are organized into three types. Identity and Audience Building turns anonymous traffic into addressable profiles and first-party data. Commerce Growth plays cover acquisition efficiency, first-purchase conversion, cart recovery, order value expansion, and replenishment. Loyalty and Retention plays cover churn prediction, dormant customer reactivation, loyalty progression, and advocacy.
How long does it take to see results?
BlueConic Growth Plays are designed to deliver a measurable result in 90 days. Because each play is pre-built around a specific outcome with pre-configured agents, you're not spending months on setup before anything goes live.
Do I need to replace my existing tech stack?
No. Growth Plays run on top of your existing data foundation — whether that's a CDP, a data warehouse, or both. If you already have BlueConic, the core ingredients are often already in place. If you're coming from another stack, BlueConic connects to your existing channels and data sources without requiring a rip-and-replace.
How much does my team need to manage day-to-day?
Your team sets the strategy, including which play to run, what success looks like, how much autonomy the agents have, and what guardrails they operate within. Once a play is live, agents handle the decisioning, delivery, and optimization. Your team reviews results, not task queues.
What kinds of brands are BlueConic Growth Plays built for?
BlueConic Growth Plays are designed for mid-market to enterprise B2C brands in retail, e-commerce, and CPG—teams that are under pressure to drive efficient growth, prove revenue impact, and move faster without depending on engineering for every change.
How do I know which BlueConic Growth Play to start with?
The right starting point depends on where growth is hardest right now. If most of your traffic is anonymous and personalization is shallow, Identity and Audience Building is usually the highest-leverage first play. If conversion is flat or CAC is rising, start in Commerce Growth. If customers are disengaging before you notice, start with Retention. A BlueConic growth expert can help map your specific challenge to the right play.
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Ready to stop configuring and start growing?
Talk to a BlueConic growth expert about which plays fit your business right now. First results in 90 days.
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