E-commerce

Turn shopper data into revenue, automatically

Every site visit, product view, and add-to-cart click is a signal worth money. Most stacks collect them. BlueConic acts on them in real time, across every channel, so the revenue you already paid to acquire actually converts.

35% revenue lift from cart recovery

18% recaptured paid media spend

90 days to first measurable outcome

Trusted by leading e-commerce brands

You know a lot about your shoppers.
Your tools just aren't sharing notes.

The average e-commerce shopper touches four or five channels before buying. The trouble is those channels have no shared memory. They each catch a piece of what a customer is doing, with no idea what the others are up to. From the customer's perspective, it feels like your brand doesn't know them. That's usually when they find another brand that does.

Without Blueconic

Three channels, three different calls

Meta, Klaviyo, and Braze each react to the abandoned cart independently.

A discount for something they already bought

No channel knows what the others sent, so the 10% off email lands anyway.

The customer learns to wait for the better offer

Conflicting incentives train them to abandon on purpose. Margin erodes.

With Blueconic

One profile, instant coordination

Every channel knows the moment a customer buys. No sync delay.

The right call while the window's still open

BlueConic already knows whether a discount will actually move the needle.

Each decision gets sharper automatically

The system figures out what actually drove the sale and adjusts.

Why e-commerce leaders
choose BlueConic

The difference between hitting your growth number and missing it is what happens to the customer after they click. BlueConic gives e-commerce teams the speed and coordination to turn more of that traffic into revenue, without adding headcount or rebuilding the stack.

Real-time profiles, not daily syncs

A shopper who just bought shouldn't still be in your retargeting pool an hour later. BlueConic updates profiles in sub-seconds, so every channel is working from the same picture right now, not from last night's export.

One decision engine across every channel

Instead of Klaviyo, Meta, and Braze each running their own logic, BlueConic coordinates them. It looks at what each shopper has already received, what they typically respond to, and makes the best call about what to do next.

First-party data that
drives revenue

Guided quizzes, product finders, and preference centers turn anonymous visitors into people you actually know. That data lives in their profile, shapes their experience on-site, and seeds your lookalike audiences, no third-party data required.

Every campaign makes the next one more effective

The system tracks what actually worked, not just what got sent. Did free shipping close the sale, or would they have bought anyway? It figures that out on its own and adjusts. Nobody has to manually pull a report or rebuild a rule.

Revenue outcomes in 90 days,
not six months

Growth Plays come pre-configured for specific e-commerce outcomes, such as cart recovery, replenishment, or loyalty. You're not building from scratch. Teams have live, measurable results within 90 days of kickoff.

Makes the stack you already paid for work harder

BlueConic doesn't replace Klaviyo, Braze, or your ad stack. It connects them around a shared, live picture of each shopper so they're making smarter decisions together than any of them could make alone. Same stack. Significantly better outcomes.

One live profile. Every channel on the same page.

BlueConic sits between your data and your channels. Think of it as the system that makes sure everyone's working from the same up-to-date picture of each shopper, and deciding what to do next in seconds, not days.

Real results from e-commerce teams using BlueConic today

How Marmot turned one quiz into 8.5x ROI

Most product finders help shoppers say yes. Marmot's helped them say no, and that turned out to be the smarter play. By guiding users through a deliberate process of elimination, they turned casual browsers into confident buyers. One quiz. Real results.

47%

Lift in conversions

34%

Lift in average order value

Free People turned discovery into a 62% conversion lift

Finding the right pair of jeans online is genuinely hard. Free People built a Denim Finder that worked like a good sales associate, asking the right questions, narrowing the options, getting shoppers to their fit without the scroll. First-party data captured along the way.

62%

Conversion lift

51%

Lead capture

NARS engages 25% of site visitors with interactive quizzes

NARS wanted to know their customers the way a good beauty counter does: skin tone, lifestyle, what they're actually looking for. Interactive quizzes gave them that data at scale, fed it into their marketing, and generated direct revenue from the experiences themselves.

9%

Lift in average order value

$28k

In US revenue generated

Common questions

What does BlueConic do for e-commerce?

BlueConic connects your channels around a live profile for each shopper and makes decisions in real time about what to do next. It determines which message to send, which channel to use, and whether a discount will actually move someone or whether a reminder is enough. It's the layer between your data and your tools that most e-commerce stacks are missing.

How is BlueConic different from a traditional CDP?

Most CDPs are built to store and organize data. BlueConic is built to act on it. It sits between your data and your channels and coordinates decisions in real time, so when a customer buys, every channel knows immediately, not on the next sync.

Does BlueConic work with Snowflake?

Yes. And your data stays right where it is. BlueConic connects directly to your warehouse and acts on what's in it in real time. You get the decisioning layer Snowflake was never built to be, without moving your data anywhere.

How long does it take to see results from BlueConic?

Teams see measurable revenue outcomes within 90 days of going live with their first Growth Play. Some get there faster, depending on where they start. 

Do we need technical resources to run BlueConic?

Your team sets the rules, including eligible products, max discount, and contact frequency. The agents handle execution and keep learning from what works. The strategy is yours. The manual work isn't.

Stop leaving money on the table every time a shopper bounces, buys, or comes back.

See how e-commerce teams are getting there with BlueConic.