Growth play

Dormant Customer Reactivation

Bring back dormant customers with AI that identifies who to target and what will actually move them to act.

Recover lost revenue

Bring high-value customers back into the buying cycle by focusing on the ones most likely to return.

Reduce wasted spend

Stop over-discounting the entire dormant base and concentrate incentives where they actually drive return purchases.

Maximize winback performance

Continuously refine who you target, what you offer, and when you reach out based on real purchase outcomes.

Not every dormant customer will come back.
Focus on the ones who will.

Adapt guidance to every shopping moment

Support exploration, comparison, and decision-making differently, so guidance fits what customers are trying to do.

Handle open-ended needs and evolving questions as they move naturally through the journey.

Deliver curated experiences

Run AI outputs through your brand’s voice, guardrails, and security standards, before they ever reach a shopper.


Control which recommendations are allowed and how they appear, regardless of the AI model you use.

Turn conversations into intelligence

Capture what shoppers really want inside your experience, instead of losing that context to third-party AI tools.


Feed signals into your data stack to strengthen personalization, segmentation, media activation, and product strategy.

Growth Plays

Stop Waiting And Start Growing

When you understand every customer and act fast, growth compounds across the entire journey.

Awareness

Lookalike Audience Expansion

Intent-Based Targeting

AI Discovery Optimization

Consideration

Anonymous Visitor Identification

Progressive Profiling

Vwam

Purchase

First-Purchase Acceleration

Abandon Cart Recovery

Order Value Expansion

Customer Reactivation

Loyalty & Advocacy

Loyalty Tier Progression

Smart Replenishment Upselling

Customer Drop-off Prediction

Advocacy Growth

Frequently Asked Questions

How do I reactivate customers?
How is Dormant Customer Reactivation different from standard winback campaigns?
Can Dormant Customer Reactivation activate across multiple channels?
When should I use the Dormant Customer Reactivation Growth Play?