Growth play

Dormant Customer Reactivation

Bring back dormant customers with AI that identifies who to target and what will actually move them to act.

Recover lost revenue

Bring high-value customers back into the buying cycle by focusing on the ones most likely to return.

Reduce wasted spend

Stop over-discounting the entire dormant base and concentrate incentives where they actually drive return purchases.

Maximize winback performance

Continuously refine who you target, what you offer, and when you reach out based on real purchase outcomes.

Not every dormant customer will come back.
Focus on the ones who will.

Adapt guidance to every shopping moment

Support exploration, comparison, and decision-making differently, so guidance fits what customers are trying to do.

Handle open-ended needs and evolving questions as they move naturally through the journey.

Deliver curated experiences

Run AI outputs through your brand’s voice, guardrails, and security standards, before they ever reach a shopper.


Control which recommendations are allowed and how they appear, regardless of the AI model you use.

Turn conversations into intelligence

Capture what shoppers really want inside your experience, instead of losing that context to third-party AI tools.


Feed signals into your data stack to strengthen personalization, segmentation, media activation, and product strategy.

Frequently Asked Questions

How do I reactivate customers?
How is Dormant Customer Reactivation different from standard winback campaigns?
Can Dormant Customer Reactivation activate across multiple channels?
When should I use the Dormant Customer Reactivation Growth Play?

Growth Plays

Stop Waiting And Start Growing

When you understand every customer and act fast, growth compounds across the entire journey.

Awareness
Lookalike Audience Expansion

Identify high-value audiences who behave more like your best customers.

Intent-Based Targeting

Improve ROAS by optimizing media spend around high-intent audiences.

AI Discovery Optimization

Expand brand discovery and capture demand within consumer AI assistants.

Consideration
Anonymous Visitor Identification

Convert anonymous engagement into known profiles you can act on.

Progressive Profiling

Capture declared preferences to deepen customer understanding over time.

Vwam

Guide purchases with an AI shopping assistant to increase CVR and AOV.

Purchase
First-Purchase Acceleration

Shorten the path from browsing to buying through real-time personalization.

Abandon Cart Recovery

Turn at-risk revenue into conversions with timely, personalized offers.

Order Value Expansion

Intelligently grow AOV with personalized add-ons and smart recommendations.

Customer Reactivation

Bring back inactive customers with tailored outreach that turns  browsing into purchase.

Loyalty & Advocacy
Loyalty Tier Progression

Drive repeat purchases & engagement with personalized, timely loyalty incentives.

Smart Replenishment Upselling

Protect revenue and capture additional purchases tailored replenishment offers.

Customer Drop-off Prediction

Identify early signs of attrition and intervene before you lose customers.

Advocacy Growth

Lower CAC by turning your best customers into a referral engine for new customers.