Bring back dormant customers with AI that identifies who to target and what will actually move them to act.

Bring high-value customers back into the buying cycle by focusing on the ones most likely to return.
Stop over-discounting the entire dormant base and concentrate incentives where they actually drive return purchases.
Continuously refine who you target, what you offer, and when you reach out based on real purchase outcomes.
Support exploration, comparison, and decision-making differently, so guidance fits what customers are trying to do.
Handle open-ended needs and evolving questions as they move naturally through the journey.
Run AI outputs through your brand’s voice, guardrails, and security standards, before they ever reach a shopper.
Control which recommendations are allowed and how they appear, regardless of the AI model you use.
Capture what shoppers really want inside your experience, instead of losing that context to third-party AI tools.
Feed signals into your data stack to strengthen personalization, segmentation, media activation, and product strategy.

You can reactivate customers by identifying which dormant profiles are most likely to return and prioritizing outreach accordingly. Dormant Customer Reactivation uses AI models to score likelihood to reengage and select the most effective winback approach based on purchase history and engagement signals.
Dormant Customer Reactivation differs from standard winback campaigns because it does not treat all lapsed customers the same. Instead of sending a blanket “we miss you” message, it prioritizes customers based on predicted return likelihood and tailors incentives accordingly.
Yes. Dormant Customer Reactivation can coordinate outreach across email, SMS, push, web, and paid media using unified profile intelligence to ensure consistent messaging and suppression.
You should use the Dormant Customer Reactivation Growth Play when a significant portion of your customer base has stopped purchasing or engaging, and generic winback campaigns are underperforming. It is most effective when you want to recover revenue without increasing acquisition spend.
Growth Plays
When you understand every customer and act fast, growth compounds across the entire journey.
Identify high-value audiences who behave more like your best customers.
Improve ROAS by optimizing media spend around high-intent audiences.
Expand brand discovery and capture demand within consumer AI assistants.
Convert anonymous engagement into known profiles you can act on.
Capture declared preferences to deepen customer understanding over time.
Guide purchases with an AI shopping assistant to increase CVR and AOV.
Shorten the path from browsing to buying through real-time personalization.
Turn at-risk revenue into conversions with timely, personalized offers.
Intelligently grow AOV with personalized add-ons and smart recommendations.
Bring back inactive customers with tailored outreach that turns browsing into purchase.
Drive repeat purchases & engagement with personalized, timely loyalty incentives.
Protect revenue and capture additional purchases tailored replenishment offers.
Identify early signs of attrition and intervene before you lose customers.
Lower CAC by turning your best customers into a referral engine for new customers.