Blog

Check out the BlueConic blog for trends and inspiration in using first-party data to transform customer relationships and unleash business growth.

Blog
Unlocking Revenue Potential: How Radio and Broadcast Companies Can Tune into Their Audience with First-Party Data and a CDP
Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Why Scholarly Publishers are Prioritizing First-Party Data: A Q&A With Colleen Scollans
Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Celebrating European Mental Health Week: A Q&A with BlueConic’s Steffie Middendorp
Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
BlueConic Named 2023 SIIA CODiE Award Finalist for Best Customer Data Platform
Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Why We Recognize Mental Health Awareness Month: A Q&A with BlueConic’s People Team
Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
MarTech Day: What Trends Will Define 2023?

Discover our top 5 MarTech trends that you should know to remain informed and engaged in 2023.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Introducing BlueConic Premium Support Packages

Learn more about our Premium Support Packages and how they can help you achieve your business goals faster.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
BlueConic Customer Corner: Cabinets.com

In this Q&A, Cabinets.com's Jeff Robertson discusses how BlueConic helped reduce reliance on IT and increase agility across the organization.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Attributing ROI to BlueConic: B2B Media

Discover the most common types of operational challenges that led B2B media companies to invest in BlueConic, as well as the benefits they gained after implementation.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Digiday Publishing Summit 2023: Three Key Takeaways

Here are three key takeaways we heard from the speakers and our conversations on the floor.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Attributing ROI to BlueConic: Telco

Discover the most common types of operational challenges that led telcos to invest in BlueConic, as well as the benefits they gained after implementation.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Modernizing Insurance: Managing the Transition from Legacy Systems

Abandoning legacy systems doesn’t come without its challenges. Find out what those challenges are and how to overcome them.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
How AI and ML are Transforming the Insurance Industry

Find out how AI/ML is being used in the insurance industry to make the previously impossible, possible.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Attributing ROI to BlueConic: B2C Retailers

Discover the most common types of operational challenges that led B2C retailers to invest in BlueConic, as well as the benefits they gained after implementation.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
BlueConic Customer Corner: World Vision

In this Q&A, World Vision's Toby Beal talks about their decision to pursue a CDP, along with their approach to onboarding, configuring, and socializing BlueConic across their organization.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
International Women’s Day 2023: Meet 8 Inspirational Women at BlueConic
Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
International Women’s Day: Profiles in Leadership

In celebration of International Women’s Day, BlueConic is featuring five inspiring women leaders within our organization and across our customer base.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Top 5 RFP Trends in CDP Evaluation

Learn the top 5 RFP trends in CDP vendor evaluation and get tips on how to choose the right vendor.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Spreading the Love: Valentine’s Day Notes from BlueConic Customers

This Valentine's Day, we reflect on just how lucky we are to work with so many exceptional CDP partners every single day.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
E - P - E at BlueConic

At BlueConic, every day we work with three key values: empathy, partnership, and expertise.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Webinar Q&A: Why Second-Party Data is Becoming a Mainstay in the Privacy First-Era
Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
5 MarTech Trends You Must Know in 2023

Discover our top 5 MarTech trends that you should know to remain informed and engaged in 2023.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
A Beginner’s Guide to Second-Party Data & Its Growing Relevance

Understand the basics of second-party data and why this oft-overlooked form of consumer data will play a critical role in helping companies future-proof their marketing efforts.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Change is the Only Constant in Life

Find out how your business can survive and thrive during an economic downturn.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
A Message From Our New CEO: Cory Munchbach

A Message From Our New CEO: Cory Munchbach

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
2022: The Year of the Blue

It’s hard to believe we are about to close the door on 2022. What a year it’s been!

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Our Favorite Things: 2022 Holiday Gift Guide

Spread cheer to those you hold near and dear. Check out our 2022 Holiday Gift Guide!

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Will Privacy Regulators Crack Down on Activation from Clean Rooms?

Discover the importance of privacy-compliant activation with a data clean room.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Three Critical Components of Any CDP Change Management Strategy

BlueConic’s advice on how to center time-tested drivers of success when building out a CDP change management program.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Why Marketers Should Embrace ADPPA

Find out why marketers should embrace ADPPA to build trusted relationships with their customers and use it as a source of differentiation.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Marketing Cloud CDP: Oxymoron, Vaporware, or Other?

Marketing cloud's pivot into building a CDP reinforces the fact that a combination of features in existing marketing technology tools does not equal a CDP.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
BlueConic named a finalist in Digiday and INMA Awards alongside Endeavor Business Media
Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
BlueConic Named a Leader in IDC MarketScape for Retail & CPG Customer Data Platform Software Providers
Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Data Clean Rooms: The Next Era of CPG

What is a data clean room and why is it the future of CPG? The definitive guide to the latest tool in your data deprecation toolkit.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Expanding Your CDP Use Cases: Publishers

Discover three common CDP use cases publishers implement today to unlock reader and subscriber revenue and accelerate business growth.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Top 5 Questions on Data Clean Rooms

What is a data clean room and what should you look for when buying a clean room solution? Answers to those questions and more.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Evolving Your Customer Engagement Strategy

To improve your customer engagement strategy, you need to humanize your brand and build a privacy-conscious marketing program using modern martech.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Why Consumer Goods Companies Need a DTC Strategy

Consumer goods companies have the opportunity to transform their relationships with customers by embracing DTC — and investing in a CDP.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Audience Monetization: A Powerful Revenue Opportunity

Developing audience monetization strategies based on their first-party data is what helps leading media and publishing brands thrive today.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Why Telecommunications Companies Are Embracing CDPs

Find out why telecommunications companies are turning to customer data platforms to accelerate their business transformation initiatives.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Omni-Channel Clienteling: The Future of Retail

Today's top retailers build omni-channel clienteling strategies with a CDP to provide a highly personalized, high-quality CX for customers.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Expanding Your CDP Use Cases: Retailers

Discover three popular CDP use cases that help retailers reduce costs, unlock revenue, and increase operational efficiency.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Use Case-Based CDP Architectural Design, Explained

By being intentional with first-party data imports, brands with CDPs can build strong, use case-based architectural designs that boosts ROI.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Devising Your CDP Use Case Roadmap

Learn how BlueConic customers create, execute, and modify their CDP use case roadmaps to increase both revenue and operational efficiency.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Power Your Social Advertising with Rich First-Party Data

Fewer wasted impressions, increased conversions, and no more manual uploads. Liberate your data for effective social advertising campaigns.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
10 Articles to Add to Your Holiday Reading List

Stay on top of the major trends that will shape marketing, advertising, and supporting technologies in 2022.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Salesforce Marketing Cloud Connection

How growth-focused marketers drive smarter customer engagements with Salesforce Marketing Cloud and BlueConic

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Make BlueConic the Brain Behind Salesforce Marketing Cloud

Fuel Salesforce Marketing Cloud with real time, individual-level event and profile data to deliver personalized and timely experiences.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
BlueConic named a finalist in Digiday and ExchangeWire awards alongside HEINEKEN USA
Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
How Customer Analytics Tools Democratize Data

There are many customer analytics tools. But only an analytics-focused CDP reduces the distance between insight generation and activation.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Autovia launches first-party data strategy to connect audiences with car makers, dealers and other automotive service providers
Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Probabilistic and Deterministic Matching, Explained

BlueConic offers both deterministic and probabilistic matching types - we’ve constructed this guide to help you understand these concepts.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Customer Lifecycle Management: An Ongoing Effort

Customer lifecycle management is streamlined and simplified for companies with BlueConic. Learn how your brand can benefit from Lifecycles.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Expanding Your CDP Use Cases: CPG Companies

Learn how CPG companies use BlueConic to build DTC relationships, improve media-spend efficiency, and democratize data science and analytics.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Enrich Google Analytics Data with a CDP

Find out how you can enrich Google Analytics data for deeper analysis by integrating person-level data captured in a CDP.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
How Financial Services Firms Transform with CDPs

Digital transformation in financial services is accelerated for firms with a customer data platform (CDP) as their single source of truth.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Customer Data Platforms: The Ultimate Guide

What is a customer data platform (CDP)? Our ultimate guide breaks down the many benefits of the advanced business technology.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Data Anonymization vs. Anonymous Data

The difference between data anonymization and anonymous data is at the root of what truly distinguishes a CDP from a DMP.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Why a CDP’s Database Architecture Matters

Database architecture matters when choosing a CDP. Discover three platform structures and how each impacts business efficiency and outcomes.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
How Consumer Companies Leverage Transactional Data

Transactional data is just as important as behavioral and engagement data to consumer companies' omni-channel acceleration strategies.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
The Integrated Marketing Communication Playbook

Learn to build an integrated marketing communication strategy that boosts your ROI, improves your CX, and enables efficient data liberation.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
First-Party Data: The Future of Marketing

What is first-party data? How can it help your business? We answer both questions and offer other customer data insights in our guide.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
The Data Monetization Playbook for Brands

Data monetization is a growing trend among leading brands — one that helps them unlock revenue opportunities and accelerate business growth.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Improving Your Front-End Customer Experience

Learn how to enhance your customer experience strategy by factoring in the three key ingredients of front-end CX in your engagement efforts.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
CPG Marketing’s First-Party Data Opportunity

Consumer packaged goods (CPG) marketing teams are transforming digitally and building thriving DTC strategies with first-party data and CDPs.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Real-Time Marketing with Real-Time Data: A Guide

Real-time marketing is only possible with real-time data access. Learn how the right processes and martech can help you leverage up-to-date customer data.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Customer Segmentation Analysis: A Guide

Customer segmentation analysis enables growth-focused teams to better leverage their first-party data and understand and engage customers.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Customer Segmentation: Streamlined with a CDP

Check out several customer segmentation examples and learn how leading companies build multi-dimensional segments in minutes with our CDP.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
HEINEKEN USA’s Consumer Data Journey: An Inside Look

Get a glimpse into HEINEKEN USA's consumer data journey and learn how the multi-brand company built a golden consumer record with our CDP.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Creating an Ideal Customer Profile for Marketing

Creating an ideal customer profile in a single source of truth like a CDP is your path to more efficient and effective marketing.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Customer Lifecycle Orchestration: A Guide

Customer lifecycle orchestration is the next frontier of marketing — and the premier path for companies to accelerate business growth today.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
The Drawbacks of Master Data Management Tools

Master data management tools or customer data platforms: Which is best for growth-focused teams? Our guide breaks down the two technologies.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Why Enterprise Brands Are Investing in CDPs

Enterprise brands' investment in the customer data platform (CDP) continues to increase — as does their ROI from the technology.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
How Consent Management Platforms Fail Marketing

Consent management platforms overpromised on their capabilities. That's why many brands are now turning to CDPs to manage customer consent.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
How the Data Lake’s Failure Led to the CDP

A data lake can still be a valuable solution for enterprises. But the legacy customer database's capabilities pale in comparison to a CDP's.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Omni-Channel Acceleration: A Growth Opportunity for Retailers

Embracing an omni-channel engagement approach is how traditional retail companies and digitally native retailers alike can accelerate growth.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Reducing Your Reliance on Third-Party Data

Third-party data is no longer a reliable marketing resource for companies today. Instead, businesses must turn to first-party customer data.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
The MarTech Stack Evaluation Guide

Use our martech stack evaluation guide to audit your brand's marketing technology stack and identify areas for improvement.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
One-to-One Marketing: An Individualized Approach

Success with a one-to-one marketing strategy requires tech that enables efficient, real-time data activation based on rich customer insights.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Business Intelligence Reporting: Better with a CDP

Business intelligence reporting is far more efficient for growth teams when they use a customer data platform (CDP) as their primary BI tool.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Behavioral Segmentation Examples and Insights

Check out several behavioral segmentation examples, statistics, and ideas that can help you make the most of your customer data and improve your marketing.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Identity, Identifier, & Identity Graph, Explained

Marketers often confuse and conflate identity, identifier, and identity graph. Learn the differences between the martech terms.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Breaking Down Our LiveRamp Partnership

With our LiveRamp partnership, it's easier than ever for BlueConic users to understand how their ads impact customers' journeys.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8