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Most brands fail at true personalization. Forrester’s 6C strategy unlocks deeper customer insights beyond basic data, enabling exceptional experiences. Watch the webinar to learn more!

Build brand loyalty with data-driven personalization. Leverage first-party data, AI-powered insights, and seamless experiences to boost engagement and retention. Learn how with BlueConic.

Discover how alcohol brands are transforming marketing with first-party data, interactive experiences, and DTC engagement. Stay ahead of the curve and build deeper customer connections.

First-party data is the key to smarter, cost-effective customer acquisition. It enhances targeting, builds trust, and ensures compliance—helping brands reach the right audience while maximizing ROI.

In 2025, AI-driven personalization, gamified loyalty programs, and dominant retail media networks will shape retail. Learn how brands can adapt to evolving tech and consumer engagement strategies.

Discover how to build lasting customer loyalty through trust and privacy. Use first-party data ethically with BlueConic and Jebbit to create personalized customer experiences that drive growth.

In 2025, CDPs will be key for B2C success by enabling smarter personalization, ensuring privacy compliance, and scaling with growing data.

Clean up holiday data by understanding customer intent (self-purchase vs. gifts) through quizzes and interactive tools to improve segmentation, message relevance, & Q1 marketing campaign performance.

Learn how to harness the power of gamification in your marketing strategy to boost customer loyalty, engagement, and retention.

Boost engagement & conversions with first-party data. Learn how top brands use personalization to drive 40% more revenue. Follow these 5 steps to launch data-driven marketing that works.

Customer behavior prediction modeling uses data and machine learning for real-time personalization, improve segmentation, and optimize campaigns, helping marketers anticipate needs and reduce churn.

Brand loyalty is expected to decline by 2025 due to price sensitivity, but brands can retain customers by investing in data unification, personalization, and dynamic loyalty programs.

Set yourself up for success in 2025 by using BlueConic to capture data, optimize engagement, and drive conversions through personalized holiday experiences.

Learn how unlock the power of first-party data to diversify revenue, enhance customer relationships, and drive sustainable growth with these five actionable strategies.

Discover how CDPs will shape the future of marketing in 2025.

See how Kirkland's leverages Jebbit and Pinterest to boost furniture sales with personalized quizzes.

Discover how Hendrick's Gin used Jebbit and Pinterest to create an interactive cocktail-finding experience.

See how McCormick uses interactive quizzes to deliver personalized recommendations.

Discover how REN Skincare (UK) boosts conversions and personalizes shopping journeys with Jebbit’s Skin Finder Quiz.

See how Betty Crocker gamified recipe discovery with Experience by Jebbit’s Recipe Roulette, driving 80% click-throughs to their site and a 90% completion rate.

Discover how IKEA and Pinterest used Experiences by Jebbit to inspire home renovations with a personalized chatbot experience, driving 5K custom boards and 90K IKEA pins.

To stand out this holiday season, retailers should focus on delivering value through inspiration-driven experiences, like gift finders and personalized recommendations.

Learn how interactive quizzes can increase customer lifetime value (LTV) and benefit businesses.

Unlock the power of a Customer Data Operating System (CDOS) to create personalized, data-driven marketing strategies by unifying insights from multiple channels and enhancing customer engagement.

Learn how to build a powerful customer engagement platform by unifying data with BlueConic, enriching insights with Jebbit’s interactive experiences, and integrating with tools like Braze and Shopify.

Discover how optimizing your brand's customer journey touchpoints can boost satisfaction, engagement, and conversions by analyzing data, addressing pain points, and personalizing experiences.

Discover five innovative strategies for publishers to build direct relationships with readers and thrive in a post-cookie world by leveraging first-party data.

Learn how publishers can navigate the uncertain future of third-party cookies by embracing first-party data to build stronger audience relationships and future-proof their strategies.

See how Party City engaged customers and boosted Halloween shopping with a fun, interactive experience.

Discover how Diageo boosted brand consideration with a Quiz-to-Board experience.

Discover how to effectively expand your brand reach and awareness in today’s competitive market with targeted strategies, designed to engage your ideal customers and drive transformative results.

Explore why customer relationship marketing is so important, and uncover the eight strategies you can implement to reap its benefits in your business.

Discover five strategies that you can use to achieve real customer understanding and drive tangible outcomes for your business.

Better understand why a customer experience strategy is so important for your brand, and explore the techniques you can begin to implement.

Explore six sources for first-party data collection, including analytics from your email marketing, loyalty programs, website, and more.

Learn how first-party data comes directly from your audience, offering better accuracy, control, and compliance than third-party data. It boosts engagement and personalization while reducing costs.

Find out how market research helps gather customer insights to improve products, marketing, and customer satisfaction.

Learn how to optimize your e-commerce conversion funnel by guiding customers through awareness, consideration, conversion, and post-purchase.

Google's decision to reverse its stance on third-party cookie deprecation is forcing publishers to adapt once again.

BlueConic has acquired Jebbit, a powerful data-capture and experience-creation software for marketers. Together, we're establishing the industry’s first-ever Operating System for Customer Data.

Capitalize on the latest trends in skin care marketing to create relevant, engaging, and unique marketing campaigns that will catch the eye of your customers.

Learn how to design a post-purchase survey (and the common mistakes to avoid) so you can gather insights and optimize your customer journey.

In this quiz marketing guide, discover its benefits, the types of quizzes you can create, real-life success stories, and the steps to take to get started.

Emerging CX trends, including CDPs, AI, and GenAI, are shaping customer experiences. Discover how they can improve CX, drive revenue growth, and enhance brand loyalty.

Discover how the right data and a behavioral marketing strategy can help you personalize the customer journey and boost engagement, loyalty, and conversions.

Learn the best tactics for getting your customers to voluntarily divulge info you can use.

Find out why more and more companies are investing in integrated, pure-play CDPs.

Learn how data-driven marketing boosts targeting, ROI, and customer insights. Follow steps like audience identification, tool investment, and data analysis to implement it effectively.

Learn the six questions to ask when crafting your data strategy.

Learn more about the rise of invisible experiences and what they mean for businesses and consumers alike.

Is your CPG experience optimized for your entire customer journey? Discover four strategies that can help you improve it from end to end.

In this article, we’ll break down the privacy paradox and the steps that companies can take to improve consumer perceptions of privacy.

Discover eight strategies for managing a successful CDP evaluation process.

Discover how to create a quiz funnel that will engage your audience.

Find out what first-party data is, why it’s valuable, and how you can start collecting it.

Discover how the combination of BlueConic with Shopify can not only convert casual browsers into committed buyers, but also elevate customer satisfaction with hyper-personalized, timely interactions.

Static content like blogs and social media is just part of the equation. Discover how to boost engagement with dynamic content on your website and in emails.

Enhance marketing with data enrichment—refine customer insights, boost personalization, and drive conversions. Learn the process, tools, and key differences from data cleansing. Read more now!

Check out the top 5 takeaways from BlueConic Connect: Retail Revelations.

In January 2023, BlueConic experts made predictions on what to expect for RFP trends in the coming year. Discover how these predictions fared.

Discover how how retail and consumer goods companies can use first-party data to meet and exceed their customer retention and loyalty goals in today’s dynamic environment.

Personalized marketing tailors content to specific audiences using data, boosts engagement, saves costs, and enhances customer loyalty. Key steps: collect data, segment audiences, and refine messaging

Customer journey mapping helps understand buyer behavior, pain points, and emotions to enhance experience, boost retention, and drive sales.

Learn to craft a unique value proposition by highlighting product benefits, addressing customer pain points, researching competitors, and differentiating your offer to attract the right customers.

Discover the customer segmentation models you can use to better understand your target audience and personalize your marketing strategy.

Discover key trends are expected to redefine the retail and consumer goods landscape in 2024, offering both challenges and opportunities for businesses.

Discover five top takeaways from BlueConic’s first-ever Women in Technology Leadership Forum.

Discover how to create engaging holiday gift finders that captivate shoppers and drive conversions

Learn how harnessing the power of first-party data through a CDP can optimize performance, streamline logistics, and enhance customer satisfaction.

Learn how concise customer satisfaction surveys that focus on key insights, simple questions, and avoid confusion help to boost responses.

The evolution of AI in e-commerce has made it possible to tailor the customer experience with relatively little effort — bringing benefits and a few challenges.

Discover how retail and consumer goods companies can leverage first-party data to thrive during a recession by retaining customer loyalty, optimizing costs, and delivering personalized experiences.

Use these price optimization strategies to set the optimal price for your products and service, leading to better revenue and customer satisfaction.

Learn how to tailor your personalization efforts strategically.

Get privileged insight into your customers with psychographic segmentation, which lets you appeal directly to their values and stand out from the competition.

Learn about a pressing AI threat that is emerging for publishers and what they can do to adapt.

Explore common missteps in CDP implementation, including the importance of clear use cases, data readiness, and avoiding over-complication to accelerate time-to-value.

Discover the importance of well-defined use cases to guide the selection and implementation of a CDP to achieve business goals.

Learn how publishers can increase reader engagement, retention, and revenue through personalized content recommendations.