Blog

Discover the most common types of operational challenges that led B2C retailers to invest in BlueConic, as well as the benefits they gained after implementation.

In this Q&A, World Vision's Toby Beal talks about their decision to pursue a CDP, along with their approach to onboarding, configuring, and socializing BlueConic across their organization.

In celebration of International Women’s Day, BlueConic is featuring five inspiring women leaders within our organization and across our customer base.

This Valentine's Day, we reflect on just how lucky we are to work with so many exceptional CDP partners every single day.

Learn the top 5 RFP trends in CDP vendor evaluation and get tips on how to choose the right vendor

At BlueConic, every day we work with three key values: empathy, partnership, and expertise.

Discover our top 5 MarTech trends that you should know to remain informed and engaged in 2023.

Understand the basics of second-party data and why this oft-overlooked form of consumer data will play a critical role in helping companies future-proof their marketing efforts.

Find out how your business can survive and thrive during an economic downturn.

A Message From Our New CEO: Cory Munchbach

It’s hard to believe we are about to close the door on 2022. What a year it’s been!

Spread cheer to those you hold near and dear. Check out our 2022 Holiday Gift Guide!

Discover the importance of privacy-compliant activation with a data clean room.

BlueConic’s advice on how to center time-tested drivers of success when building out a CDP change management program.

Find out why marketers should embrace ADPPA to build trusted relationships with their customers and use it as a source of differentiation.

Marketing cloud's pivot into building a CDP reinforces the fact that a combination of features in existing marketing technology tools does not equal a CDP.

What is a data clean room and why is it the future of CPG? The definitive guide to the latest tool in your data deprecation toolkit.

Discover three common CDP use cases publishers implement today to unlock reader and subscriber revenue and accelerate business growth.

What is a data clean room and what should you look for when buying a clean room solution? Answers to those questions and more.

To improve your customer engagement strategy, you need to humanize your brand and build a privacy-conscious marketing program using modern martech.

Developing audience monetization strategies based on their first-party data is what helps leading media and publishing brands thrive today.

Today's top retailers build omni-channel clienteling strategies with a CDP to provide a highly personalized, high-quality CX for customers.

Consumer goods companies have the opportunity to transform their relationships with customers by embracing DTC — and investing in a CDP.

Find out why telecommunications companies are turning to customer data platforms to accelerate their business transformation initiatives.

By being intentional with first-party data imports, brands with CDPs can build strong, use case-based architectural designs that boosts ROI.

Learn how BlueConic customers create, execute, and modify their CDP use case roadmaps to increase both revenue and operational efficiency.

Discover three popular CDP use cases that help retailers reduce costs, unlock revenue, and increase operational efficiency.

Fewer wasted impressions, increased conversions, and no more manual uploads. Liberate your data for effective social advertising campaigns.

Stay on top of the major trends that will shape marketing, advertising, and supporting technologies in 2022.

How growth-focused marketers drive smarter customer engagements with Salesforce Marketing Cloud and BlueConic

Fuel Salesforce Marketing Cloud with real time, individual-level event and profile data to deliver personalized and timely experiences.

With no more inventory to offer until 2022, how could Belgian Cycling Factory (BCF) pivot, yet again, to drive company and customer value?

There are many customer analytics tools. But only an analytics-focused CDP reduces the distance between insight generation and activation.

BlueConic offers both deterministic and probabilistic matching types - we’ve constructed this guide to help you understand these concepts.

Customer lifecycle management is streamlined and simplified for companies with BlueConic. Learn how your brand can benefit from Lifecycles.

Learn how CPG companies use BlueConic to build DTC relationships, improve media-spend efficiency, and democratize data science and analytics.

Digital transformation in financial services is accelerated for firms with a customer data platform (CDP) as their single source of truth.

Find out how you can enrich Google Analytics data for deeper analysis by integrating person-level data captured in a CDP.

What is a customer data platform (CDP)? Our ultimate guide breaks down the many benefits of the advanced business technology.

The difference between data anonymization and anonymous data is at the root of what truly distinguishes a CDP from a DMP.

Database architecture matters when choosing a CDP. Discover three platform structures and how each impacts business efficiency and outcomes.

Transactional data is just as important as behavioral and engagement data to consumer companies' omni-channel acceleration strategies.

Data monetization is a growing trend among leading brands — one that helps them unlock revenue opportunities and accelerate business growth.

Learn how to enhance your customer experience strategy by factoring in the three key ingredients of front-end CX in your engagement efforts.

Customer segmentation analysis enables growth-focused teams to better leverage their first-party data and understand and engage customers.

Learn to build an integrated marketing communication strategy that boosts your ROI, improves your CX, and enables efficient data liberation.

Get a glimpse into HEINEKEN USA's consumer data journey and learn how the multi-brand company built a golden consumer record with our CDP.

What is first-party data? How can it help your business? We answer both questions and offer other customer data insights in our guide.

Creating an ideal customer profile in a single source of truth like a CDP is your path to more efficient and effective marketing.

Consumer packaged goods (CPG) marketing teams are transforming digitally and building thriving DTC strategies with first-party data and CDPs.

Real-time marketing is only possible with real-time data access. Learn how the right processes and martech can help you leverage up-to-date customer data.

Check out several customer segmentation examples and learn how leading companies build multi-dimensional segments in minutes with our CDP.

Enterprise brands' investment in the customer data platform (CDP) continues to increase — as does their ROI from the technology.

Customer lifecycle orchestration is the next frontier of marketing — and the premier path for companies to accelerate business growth today.

A data lake can still be a valuable solution for enterprises. But the legacy customer database's capabilities pale in comparison to a CDP's.

Master data management tools or customer data platforms: Which is best for growth-focused teams? Our guide breaks down the two technologies.

Embracing an omni-channel engagement approach is how traditional retail companies and digitally native retailers alike can accelerate growth.

Consent management platforms overpromised on their capabilities. That's why many brands are now turning to CDPs to manage customer consent.

Third-party data is no longer a reliable marketing resource for companies today. Instead, businesses must turn to first-party customer data.

Use our martech stack evaluation guide to audit your brand's marketing technology stack and identify areas for improvement.

Business intelligence reporting is far more efficient for growth teams when they use a customer data platform (CDP) as their primary BI tool.

Success with a one-to-one marketing strategy requires tech that enables efficient, real-time data activation based on rich customer insights.

Check out several behavioral segmentation examples, statistics, and ideas that can help you make the most of your customer data and improve your marketing.

Marketers often confuse and conflate identity, identifier, and identity graph. Learn the differences between the martech terms.

With our LiveRamp partnership, it's easier than ever for BlueConic users to understand how their ads impact customers' journeys.