First-Party Data

Learn the best tactics for getting your customers to voluntarily divulge info you can use.

Discover the difference between CDPs and DMPs and learn which data platform best supports modern marketing. Explore how CDPs power personalization, privacy, and growth in a changing digital landscape.

Discover the real benefits of a customer data platform. Learn how unifying data, using first-party data, and real-time insights improve growth and trust.

Learn the Reverse ETL meaning, how it works, and why it matters. Explore key benefits, use cases, and how it differs from traditional ETL.

Safety Tips for Traveling Internationally: How to Have Positive Experiences Abroad

Building Your Brand to Attract Customers to Your Business

All About Customer Journey Mapping

Communication Skills for Customer Service

Data literacy is the ability to read, understand, analyze, and communicate data in ways that support better decisions.

All About Data Science: Improving Technology, Health, and Customer Experiences

Discover how publishers like Forbes are unifying data and activating real-time insights to shift from channel-first to audience-first strategies in a changing digital landscape.

Get real-world strategies for unlocking the full value of first-party data.

Learn how to unlock the full potential of your customer data.

How to unlock the full value of first-party data to drive engagement, subscriptions, and revenue.

Get the practical playbook for unlocking the full value of first-party data.

Get the growth guide for modern consumer brands.

Unlock retail growth with practical strategies to collect, unify, and act on customer data—faster.

See how leading B2C brands transform customer data into business outcomes.

Discover how different types of interactive content drive better product discovery.

MediaNews Group's Tammy Ezer explains how her team uses real-time signals to turn subscriber hesitation into growth across 75 unique brands. 

Turn first-party data into real-time growth with three simple shifts.

Discover how modern banks are driving growth with real-time data, AI, and personalized journeys across the customer lifecycle.

10 ways to turn product discovery into a high-performing growth driver.

Until you can act on that data in real time, you’re just generating interest—not impact.

Learn how real-time recovery turns hesitation into revenue.

Find out how to improve cart recovery with faster, smarter, more personalized outreach.

Discover 10 ways to supercharge lead gen with GenAI.

Learn 5 practical strategies to turn every interaction into smarter, higher-value outcomes.

Cart abandonment is a fixable problem—if you act fast. Here's how.

Want to boost conversions? Here’s how to make product discovery work for you.

Find out how you can grow your pipeline faster.

Get practical strategies and real-world examples of how financial services brands can put their customer data to work—fueling smarter decisions, deeper relationships, and faster results.

Learn how Centrum is reshaping consumer engagement through digital experiences.

Most brands fail at true personalization. Forrester’s 6C strategy unlocks deeper customer insights beyond basic data, enabling exceptional experiences. Watch the webinar to learn more!

Build brand loyalty with data-driven personalization. Leverage first-party data, AI-powered insights, and seamless experiences to boost engagement and retention. Learn how with BlueConic.

Discover how alcohol brands are transforming marketing with first-party data, interactive experiences, and DTC engagement. Stay ahead of the curve and build deeper customer connections.

First-party data is the key to smarter, cost-effective customer acquisition. It enhances targeting, builds trust, and ensures compliance—helping brands reach the right audience while maximizing ROI.

In 2025, CDPs will be key for B2C success by enabling smarter personalization, ensuring privacy compliance, and scaling with growing data.

Clean up holiday data by understanding customer intent (self-purchase vs. gifts) through quizzes and interactive tools to improve segmentation, message relevance, & Q1 marketing campaign performance.

Boost engagement & conversions with first-party data. Learn how top brands use personalization to drive 40% more revenue. Follow these 5 steps to launch data-driven marketing that works.

Brand loyalty is expected to decline by 2025 due to price sensitivity, but brands can retain customers by investing in data unification, personalization, and dynamic loyalty programs.

Set yourself up for success in 2025 by using BlueConic to capture data, optimize engagement, and drive conversions through personalized holiday experiences.

Learn how unlock the power of first-party data to diversify revenue, enhance customer relationships, and drive sustainable growth with these five actionable strategies.

To stand out this holiday season, retailers should focus on delivering value through inspiration-driven experiences, like gift finders and personalized recommendations.

Learn how interactive quizzes can increase customer lifetime value (LTV) and benefit businesses.

Discover how to quickly create a personalized holiday gift guide or product finder with Jebbit’s easy-to-use templates and expert support, boosting conversions just in time for the holiday season.

Unlock the power of a Customer Data Operating System (CDOS) to create personalized, data-driven marketing strategies by unifying insights from multiple channels and enhancing customer engagement.

Learn how to build a powerful customer engagement platform by unifying data with BlueConic, enriching insights with Jebbit’s interactive experiences, and integrating with tools like Braze and Shopify.

Discover how optimizing your brand's customer journey touchpoints can boost satisfaction, engagement, and conversions by analyzing data, addressing pain points, and personalizing experiences.

Discover five innovative strategies for publishers to build direct relationships with readers and thrive in a post-cookie world by leveraging first-party data.

Learn how publishers can navigate the uncertain future of third-party cookies by embracing first-party data to build stronger audience relationships and future-proof their strategies.

See how Party City engaged customers and boosted Halloween shopping with a fun, interactive experience.

Discover how to effectively expand your brand reach and awareness in today’s competitive market with targeted strategies, designed to engage your ideal customers and drive transformative results.

Explore why customer relationship marketing is so important, and uncover the eight strategies you can implement to reap its benefits in your business.

Discover five strategies that you can use to achieve real customer understanding and drive tangible outcomes for your business.

Better understand why a customer experience strategy is so important for your brand, and explore the techniques you can begin to implement.

Learn how first-party data comes directly from your audience, offering better accuracy, control, and compliance than third-party data. It boosts engagement and personalization while reducing costs.

Find out how market research helps gather customer insights to improve products, marketing, and customer satisfaction.

Learn how to optimize your e-commerce conversion funnel by guiding customers through awareness, consideration, conversion, and post-purchase.

Capitalize on the latest trends in skin care marketing to create relevant, engaging, and unique marketing campaigns that will catch the eye of your customers.

Learn how to design a post-purchase survey (and the common mistakes to avoid) so you can gather insights and optimize your customer journey.

Watch this webinar to learn how harnessing first-party data can revolutionize your customer acquisition efforts, potentially slashing costs by up to 50%.

In this quiz marketing guide, discover its benefits, the types of quizzes you can create, real-life success stories, and the steps to take to get started.

Customer Success Manager Nicky Peterse discusses the escalating impact of consumer privacy regulation and third-party data deprecation across all industries.

Discover how the right data and a behavioral marketing strategy can help you personalize the customer journey and boost engagement, loyalty, and conversions.

Explore the right—and wrong—ways to go about identity resolution and marketing data management, especially amid the loss of third-party cookies.

Find out why more and more companies are investing in integrated, pure-play CDPs.

Learn how data-driven marketing boosts targeting, ROI, and customer insights. Follow steps like audience identification, tool investment, and data analysis to implement it effectively.

In this comprehensive guide, we’ll take a closer look at integrated pure-play CDPs, exploring their defining features, advantages, and real-world applications.

Learn the six questions to ask when crafting your data strategy.

Learn more about the rise of invisible experiences and what they mean for businesses and consumers alike.

Is your CPG experience optimized for your entire customer journey? Discover four strategies that can help you improve it from end to end.

Discover eight strategies for managing a successful CDP evaluation process.

Discover how to create a quiz funnel that will engage your audience.

Watch now to unlock the secrets to effective personalization and customer engagement by harnessing unique data insights.

Find out what first-party data is, why it’s valuable, and how you can start collecting it.

Discover how the combination of BlueConic with Shopify can not only convert casual browsers into committed buyers, but also elevate customer satisfaction with hyper-personalized, timely interactions.

Static content like blogs and social media is just part of the equation. Discover how to boost engagement with dynamic content on your website and in emails.

Enhance marketing with data enrichment—refine customer insights, boost personalization, and drive conversions. Learn the process, tools, and key differences from data cleansing. Read more now!

Discover how how retail and consumer goods companies can use first-party data to meet and exceed their customer retention and loyalty goals in today’s dynamic environment.