First-Party Data

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Content Type

Article Blog eBooks Infographics On-Demand Webinars Reports & Guides Solutions Briefs Videos

Topic

AI & Machine Learning Analyst Report Audience Monetization Awards Business Transformation CDP CDP 101 CDP Implementation CDP Use Cases CDP vs. Campaign Management CDP vs. CRM CDP vs. Data Warehouse CDP vs. DMP CDP vs. Marketing Cloud CDP vs. MDM Customer Analytics Customer Data Management Customer Data Platform Customer Experience Customer Identity Data Clean Rooms Data Deprecation Data Privacy Direct-to-Consumer First-Party Data Identity Resolution Lifecycle Marketing Multi-Dimensional Segmentation News & Trends Omni-Channel Acceleration Operational Efficiency Personalization Privacy & Consent Management Single Customer View Vendor Selection

Industry

B2B Consumer Goods Media & Publishing Travel & Hospitality Insurance Telecommunications Financial Services General Education Retail

Blog

The Hidden Link: How a CDP Can Improve Supply Chain Operations

Learn how harnessing the power of first-party data through a CDP can optimize performance, streamline logistics, and enhance customer satisfaction.

Reports & Guides

The State of Publisher Subscriptions

Learn about the progress publishers have made in building subscriptions programs.

eBooks

The Customer Acquisition Handbook for Retail & Consumer Goods Companies

Blog

Recession-Ready Retail: A First-Party Data Powered Approach

Discover how retail and consumer goods companies can leverage first-party data to thrive during a recession by retaining customer loyalty, optimizing costs, and delivering personalized experiences.

Blog

A Publisher's Guide to Mitigating Churn and Increasing Subscriber Retention

Blog

Cracking the Code: Turning Unknown Shoppers into Recognizable Customers

Blog

Adapting to AI-Driven Search: Survival Strategies for Publishers

Learn about a pressing AI threat that is emerging for publishers and what they can do to adapt.

Blog

Driving Revenue through Precision: Your Guide to Content Metering Using BlueConic

Blog

3 Common Missteps Slowing Your CDP’s Time-to-Value

Explore common missteps in CDP implementation, including the importance of clear use cases, data readiness, and avoiding over-complication to accelerate time-to-value.

Blog

Strategies for Effective Personalized Content Recommendations

Learn how publishers can increase reader engagement, retention, and revenue through personalized content recommendations.

Blog

Next-Level Marketing: Unlocking Potential with Generative AI and BlueConic

Reports & Guides

A Publisher’s Guide to Personalized Content Recommendations

Learn how personalized content recommendations based on first-party data can help you boost customer engagement and revenue.

Videos

Transforming First-Time Buyers into Brand Devotees: How Relevant Experiences Foster Customer Engagement at Lovesac

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Blog

How BroadcastMed: Oncology Division Sunset Their DMP and Grew Digital Revenue by 27%

On-Demand Webinars

Collect & Capitalize: Why and How Retail and Consumer Goods Companies Should Build First-Party Data Assets

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Blog

How Simply Business Used BlueConic Dialogues to Generate 55,000 MQLs in Under Six Months

Blog

From Awareness to Advocacy: How First-Party Data Shapes Retail Success

Blog

Five Proven Tactics Online Retailers and CPG Organizations Should Adopt When Building a First-Party Data Asset

Blog

Best Practices for Optimizing Your AI-Powered First-Party Data Strategy

eBooks

CDP Use Cases in Consumer Goods

Get real-world examples of how consumer goods companies are using BlueConic to transform their customer relationships and accelerate growth that you can use as inspiration for your own business.

Blog

What B2B Marketers Should Look for in a Customer Data Platform

Discover six factors that will help you make more informed decisions and ultimately choose the CDP that best aligns with your organization's long-term growth plans.

Blog

DTC’s Evolving Role in Building Privacy-Led Consumer Experiences

In this Q&A, BlueConic Lead Principal, Retail Customer Success Khurram Moiz shares perspectives on how to leverage direct-to-consumer models into privacy-first customer experiences.

Blog

Unlocking Revenue Potential: How Radio and Broadcast Companies Can Tune into Their Audience with First-Party Data and a CDP

Blog

Why Scholarly Publishers are Prioritizing First-Party Data: A Q&A With Colleen Scollans

eBooks

CDP Use Cases in Financial Services

Find out how financial services companies can take advantage of a CDP to achieve their transformation goals.

Blog

Attributing ROI to BlueConic: B2B Media

Discover the most common types of operational challenges that led B2B media companies to invest in BlueConic, as well as the benefits they gained after implementation.

Blog

Digiday Publishing Summit 2023: Three Key Takeaways

Here are three key takeaways we heard from the speakers and our conversations on the floor.

Blog

How AI and ML are Transforming the Insurance Industry

Find out how AI/ML is being used in the insurance industry to make the previously impossible, possible.

eBooks

CDP Use Cases in Retail

Get real-world examples of how retailers are using BlueConic to transform their customer relationships and accelerate growth that you can use as inspiration for your own business.

Blog

Spreading the Love: Valentine’s Day Notes from BlueConic Customers

This Valentine's Day, we reflect on just how lucky we are to work with so many exceptional CDP partners every single day.

Videos

Deliver Customer Centric Experiences Across Channels

Watch this on-demand discussion with Nicky Peterse, Principal Customer Success Manager, BlueConic about Delivering Customer Centric Experiences Across Channels.

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Videos

Comoto Revs Up Omnichannel Marketing Efforts Across Their Family of Brands