The rules of digital publishing are changing. The pageview economy is fading. Distribution is chaotic. Publishers can’t simply produce more—they need to understand who they’re producing for.
In this online forum, The Rebooting, BlueConic, and Forbes explore how leading media companies are shifting from channel-first to audience-first by consolidating fragmented data sources and building the infrastructure to act on insight in real time.
You will learn:
- How Forbes implemented a phased approach to unify data and build a 360-degree customer view.
- What it takes to activate audience insight across email, on-site personalization, and advertising.
- Lessons for driving internal adoption and making first-party data a shared strategic asset.