Company News

The Era of the Data Transformation Project Is Over

The martech industry has a results problem. BlueConic CRO Geana Barbosa on why the acquisition of Blueshift is a bet on outcomes over architecture.

Why the Battle for the CDP Isn't Really About the CDP Anymore

The next competitive battleground in the CDP market is the runtime layer that closes the loop.

The Decision Is the Product

VP of Product Leo Carbonara explains how BlueConic is building the context and decisioning layer for AI-driven growth.

The Brands Winning the Next Decade Are Building Their Moat Right Now

BlueConic CMO Grace Bacon shares why customer context will determine which brands win with AI and how BlueConic’s Blueshift acquisition turns customer understanding into action.

The Case for Decision Context

BlueConic GM, Product & Technology, Mihir Nanavati, explains why decision context is the missing layer in agentic marketing and how the Blueshift acquisition accelerates BlueConic's vision.

The Gap Between Knowing and Doing: Why BlueConic Acquired Blueshift

BlueConic CEO Melissa Murray Bailey explains why BlueConic acquired Blueshift to unite customer data, AI decisioning, and activation for faster growth.

BlueConic’s 100th release

BlueConic R100 introduces Growth Plays and the AI Canvas, a new way to start from the business outcome and let the platform build the use case around it.

Knowing Your Customer Isn't the Hard Part Anymore. Acting on It Is.

Knowing your customer isn't enough anymore. See how BlueConic Agent Studio turns real-time signals into coordinated decisions that actually drive growth.

Your Lakehouse Is Powerful. Is It Driving Growth?

Databricks powers your data. BlueConic turns it into growth—activating governed signals in real time to drive smarter decisions and measurable revenue impact.

Why We Recognize Mental Health Awareness Month: A Q&A with BlueConic’s People Team

In this Q&A, BlueConic’s Chief People Officer, Katherine Boardman & Sr. People Operations Manager, Kimmy Hauck discuss overcoming the stigma of mental illness and resources available to the BlueCrew.

Why Data Readiness is the Secret to CDP Success: Introducing the AI Onboarding Agent

Learn how BlueConic’s AI Onboarding Agent fixes hidden data issues before implementation, accelerating time-to-value and reducing friction.

We Didn't Just Build a Better CDP — We Built the Engine for Customer Growth

The Customer Growth Engine transforms first-party data into revenue with AI-driven, real-time activation—empowering marketers to grow faster, smarter, and stay ahead with less effort.

Turning AI Potential into Powerful Performance: A Marketer’s Roadmap for 2026

A brief look at how AI is becoming easier to use in marketing as data improves and tools like BlueConic become more collaborative.

Transforming Sales: A Journey of Growth and Success

In this episode of the Org3D podcast, BlueConic CEO discusses her journey from data and analytics to go-to-market strategy and emphasizes the importance of true customer centricity.

Top Five Takeaways from the Women in Technology Leadership Forum

Discover five top takeaways from BlueConic’s first-ever Women in Technology Leadership Forum.

Top Five Takeaways from BlueConic Connect: Retail Revelations

Key NRF 2024 takeaways on personalization, data strategy, and customer loyalty—plus how marketers can close the relevance gap and drive real engagement.

The Journey from 17th Employee to CEO

In this episode of Operations with Sean Lane, BlueConic CEO Cory Munchbach discusses the relationship between CEO and COO, the importance of asking questions, and traits that can hold CEOs back.

Sustaining Growth Beyond Peak Season: How AI-Powered Personalization Keeps Momentum Going

Sustain growth beyond peak season with AI-powered personalization. See how BlueConic helps marketers drive lasting impact with Experience Tagging, GenAI insights, and omnichannel reach.

Spreading the Love: Valentine’s Day Notes from BlueConic Customers

This Valentine's Day, we reflect on just how lucky we are to work with so many exceptional CDP partners every single day.

Salesforce Marketing Cloud Connection

How growth-focused marketers drive smarter customer engagements with Salesforce Marketing Cloud and BlueConic

Redefining What a CDP Can Do: Interactive Experiences Now Integrated in BlueConic CDP

Turn every interaction into insight—capture declared data in real time to fuel smarter personalization and close the gap between engagement and understanding.

Meet BlueConic AI Agents and Next Best Action: Faster personalization, smarter performance

BlueConic is excited to introduce two new capabilities: Agents in Experiences and Next Best Action in Dialogues. Together, they break the manual marketing cycle that has slowed B2C brands for years.

Introducing BlueConic Premium Support Packages

Learn more about our Premium Support Packages and how they can help you achieve your business goals faster.

How Customer Understanding Drives Growth: The Power of Our Customer Data OS

BlueConic combines data and creativity to help businesses understand their customers better and drive growth through a unified Customer Data Operating System.

Growth, Decided: Acting on the Demand That Actually Converts

When timing matters, hesitation is expensive. See how marketers can move from insight to action while demand is still live.

From Prompt to Personalization: How BlueConic’s GenAI Supercharges Execution

Unlock on-site personalization and predictive models in record time with GenAI-powered tools in BlueConic—no code, no waiting, just results.

E - P - E at BlueConic

At BlueConic, every day we work with three key values: empathy, partnership, and expertise.

Digiday Publishing Summit 2023: Three Key Takeaways

Here are three key takeaways we heard from the speakers and our conversations on the floor.

Celebrating European Mental Health Week: A Q&A with BlueConic’s Steffie Middendorp

In this Q&A, BlueConic’s People Operations Manager, Steffie Middendorp discusses how policies and practices around mental health recovery differ between the US and The Netherlands.

Breaking Down Our LiveRamp Partnership

With our LiveRamp partnership, it's easier than ever for BlueConic users to understand how their ads impact customers' journeys.