Most marketers still rely on long build cycles, static rules, and tests that deliver answers after the moment has passed. Campaigns go live too slowly, performance insights arrive too late, and optimizations never quite keep up with customer expectations.
Today, BlueConic is excited to introduce two new capabilities: Agents in Experiences and Next Best Action in Dialogues. Together, they break the manual marketing cycle that has slowed B2C brands for years.
Agents and Next Best Action change that. They give marketers a way to launch in minutes, see how campaigns are performing while they’re still live, and automatically deliver the message most likely to convert every visitor.
Launch faster with Agents
Experiences have always been one of the most effective ways to capture intent and enrich customer profiles. But building them takes time. Copy has to be drafted, layouts applied, logic configured, and reporting stitched together after launch. By the time insights surface, the opportunity has moved on.
Agents automate the process from end to end.
The Builder Agent generates quizzes, forms, and banners from a simple prompt or uploaded file, applying layouts and styling automatically so campaigns are ready to launch quickly. The Insights Agent gives marketers performance answers in plain language while campaigns are still running, which means teams can adjust in the moment instead of waiting for static reports.
With Builder and Insights, creation and optimization happen together. Campaigns move from idea to execution in minutes, and refinements happen while customers are engaging.
Optimize your website with Next Best Action for variants
Testing dialogue variants has always been slow and static. Rules don’t adapt. A/B tests take weeks to produce answers. By the time results show up, behavior has already changed.
Next Best Action for variants takes optimization out of that manual cycle. It evaluates each visitor in real time and serves the variant most likely to convert. As conditions shift, it adapts automatically, so performance keeps improving without the need for intervention.
Marketers still create the variants. BlueConic ensures each visitor sees the one that works best in the moment.
The impact across the business
When campaigns move this quickly, the benefits ripple across the organization. Marketers spend more time on strategy and less on mechanics. Digital teams avoid the drag of manual setups and reporting. Leaders see measurable results tied directly to growth.
And the urgency is real. According to Attentive’s 2025 Consumer Trends Report, 81% of consumers ignore irrelevant marketing messages, while nearly all say they are more likely to purchase from brands that deliver personalized ones. In a market where customers expect relevance instantly, slow cycles and static tests aren’t enough.
From manual cycles to autonomous growth
Agents and Next Best Action are more than features. They represent a shift in how marketers can execute. Manual campaign cycles that once took weeks are now measured in minutes. Tests that once dragged on are replaced by real-time optimization.
This is also a milestone in BlueConic’s evolution: from managing customer data to driving customer growth with continuous, self-optimizing intelligence.
Read the full press release and talk to the BlueConic team to see how Agents and Next Best Action can help you with your growth goals.
