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Blog
The Trust Equation: How to Unlock Lasting Loyalty
Discover how to build lasting customer loyalty through trust and privacy. Use first-party data ethically with BlueConic and Jebbit to create personalized customer experiences that drive growth.
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Webinars & Videos
Post-Cookie Playbook - What’s Next?
Learn how forward-thinking publishers are staying ahead of the curve with first-party, consent-based data and how you can future-proof your own data strategy.
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Blog
Improve Consumer Perceptions of Privacy
In this article, we’ll break down the privacy paradox and the steps that companies can take to improve consumer perceptions of privacy.
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Webinars & Videos
Mastering Privacy in the Era of Invisible Experiences and Seamless CX
Learn why privacy matters in invisible experiences and how you can safeguard trust while delivering personalized and ethical engagements.
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Reports & Guides
8 Strategies for Crafting a Winning Customer Data Platform RFP
Discover the key capabilities that should be on your CDP vendor comparison checklist.
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Blog
ADPPA: Why marketers should embrace it to build deeper customer relationships
Find out why marketers should embrace ADPPA to build trusted relationships with their customers and use it as a source of differentiation.
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Blog
DTC’s Evolving Role in Building Privacy-Led Consumer Experiences
In this Q&A, BlueConic Lead Principal, Retail Customer Success Khurram Moiz shares perspectives on how to leverage direct-to-consumer models into privacy-first customer experiences.
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Reports & Guides
The Paradox of Personalization: Balancing Consumer Expectations with Privacy Concerns
Discover the strategies, data, and technology required to successfully design and execute customer experiences that address the personalization-privacy paradox.
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Podcasts
Walking the Tightrope: How to Balance Personalization and Privacy in 2023
Tune in to hear three privacy and compliance experts dive into the ins and outs of today’s privacy landscape.
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Blog
Change is the Only Constant in Life
Find out how your business can survive and thrive during an economic downturn.
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Blog
Will Privacy Regulators Crack Down on Activation from Clean Rooms?
Discover the importance of privacy-compliant activation with a data clean room.
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Webinars & Videos
Doubling Down on First-Party Data While Navigating Evolving Privacy Standards
This webinar — featuring Michele Szabocsik of BlueConic, and Leena Jain Utsch of Coravin, explores how marketers can make the best use of their first-party customer data.
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Reports & Guides
Debunking the Four Myths of Consumer Data Privacy
Learn how you can embrace a more proactive approach to consumer data privacy.
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Webinars & Videos
Apple’s Privacy Push
Discover how Apple’s privacy changes are impacting the mobile ad industry as a whole.
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Webinars & Videos
Debunking the 4 Myths of Consumer Data Privacy
Forrester analyst Stephanie Liu joins BlueConic’s Cory Munchbach to debunk the 4 myths of consumer data privacy that are holding marketers back.
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Webinars & Videos
Winners and Losers of Apple’s Privacy Changes
Discover the biggest winners and losers from Apple’s privacy-related changes.
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Reports & Guides
Why Ethical Data Management and Privacy Matter
See why data ethics, privacy, and trust are non-negotiable imperatives that will affect every company over the next decade.
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Blog
Top 5 Questions on Data Clean Rooms
What is a data clean room and what should you look for when buying a clean room solution? Answers to those questions and more.
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Webinars & Videos
BlueConic Data Clean Rooms Solution
Learn more about BlueConic’s data clean rooms solution.
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Webinars & Videos
Identity Resolution in 2022: Be Ready When Third-Party Cookies Disappear
In this webinar, we walk through strategies companies have used to create mutually beneficial experiences for them and their customers
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Blog
Data Anonymization vs. Anonymous Data
The difference between data anonymization and anonymous data is at the root of what truly distinguishes a CDP from a DMP.
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Blog
How Consent Management Platforms Fail Marketing
Consent management platforms overpromised on their capabilities. That's why many brands are now turning to CDPs to manage customer consent.
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Webinars & Videos
Data Privacy: Compliance and Consent Management Tips
Watch our webinar to learn all about major data privacy laws and how you can build a consent management strategy to comply with the consumer regulations.
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Blog
What is a Personalization Engine and How Does it Work?
Learn what a personalization engine is, how it uses customer data, and how real-time personalization improves engagement, retention, and marketing results.
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