8 Strategies for Crafting a Winning Customer Data Platform RFP

In today's privacy-focused era, more and more companies are turning to customer data platforms (CDPs) to deliver personalized experiences while reducing their reliance on third-party data. But economic uncertainty is making buyers more cautious and discerning in all their technology investments – including CDPs.

Amid this uncertainty, companies are prioritizing solutions that deliver a tangible return on investment (ROI) through a combination of performance improvements and efficiency gains. It’s also influencing the way companies create a request for proposal (RFP) when seeking solutions like a CDP.

In this guide, we’ll walk you through the essential steps required to create a successful CDP RFP. You’ll learn:

  • How to assess your readiness for a CDP

  • Key capabilities that should be on your CDP vendor comparison checklist

  • How to embark on your CDP journey with confidence

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