Four years after the launch of GDPR and one year after Apple’s App Tracking Transparency release, marketers are still grappling with the reality of the privacy-first era. It’s turning the marketing “best practices” of the last decade on their head and exposing a level of uncertainty about how to move forward.
In this on-demand webinar, Forrester analyst and guest speaker, Stephanie Liu joins BlueConic COO and president, Cory Munchbach to debunk 4 myths of consumer data privacy that are holding marketers back.
Watch this webinar to learn:
The spectrum of consumer preferences about their data privacy
What you can change about your marketing operation to adapt
How marketers use a customer data platform (CDP) to support a mutual value exchange between the business and the consumer – a necessity in the privacy-first era