On-Demand Webinars

Debunking the 4 Myths of Consumer Data Privacy

Four years after the launch of GDPR and one year after Apple’s App Tracking Transparency release, marketers are still grappling with the reality of the privacy-first era. It’s turning the marketing “best practices” of the last decade on their head and exposing a level of uncertainty about how to move forward.

In this on-demand webinar, Forrester analyst and guest speaker, Stephanie Liu joins BlueConic COO and president, Cory Munchbach to debunk 4 myths of consumer data privacy that are holding marketers back.

Watch this webinar to learn:

  • The spectrum of consumer preferences about their data privacy

  • What you can change about your marketing operation to adapt

  • How marketers use a customer data platform (CDP) to support a mutual value exchange between the business and the consumer – a necessity in the privacy-first era

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