First-Party Data

Learn what a Customer Data Platform (CDP) is, how it works and why it matters for your marketing success. This beginner’s guide breaks down key features, benefits & use cases to help you.

Static content like blogs and social media is just part of the equation. Discover how to boost engagement with dynamic content on your website and in emails.

Watch the on-demand webinar featuring RetailWire, PUMA, and BlueConic to learn how leading retail and DTC brands turn first-time buyers into loyal customers.

Learn what customer data integration is, how it works, and how it improves data quality, eliminates silos, and supports better marketing decisions through unified customer insights.

Learn how multi-touch attribution models reveal which marketing touchpoints drive conversions, improve campaign performance, and guide smarter marketing decisions.

Learn how to choose a customer data platform that fits your business. Explore what CDPs do, signs you may need one, what to consider, and steps for selecting the right solution.

Until you can act on that data in real time, you’re just generating interest—not impact.

Learn how to craft lead-generating quizzes that deliver results.

To stand out this holiday season, retailers should focus on delivering value through inspiration-driven experiences, like gift finders and personalized recommendations.

Discover how quiz marketing boosts engagement, collects customer data, and drives conversions with interactive content that customers love.

Discover how psychographic segmentation in marketing helps you understand customer values, motivations, and lifestyles to create more meaningful campaigns.

Learn the best tactics for getting your customers to voluntarily divulge info you can use.

Discover the difference between CDPs and DMPs and learn which data platform best supports modern marketing. Explore how CDPs power personalization, privacy, and growth in a changing digital landscape.

Discover the real benefits of a customer data platform. Learn how unifying data, using first-party data, and real-time insights improve growth and trust.

Learn the Reverse ETL meaning, how it works, and why it matters. Explore key benefits, use cases, and how it differs from traditional ETL.

Data literacy is the ability to read, understand, analyze, and communicate data in ways that support better decisions.

All About Data Science: Improving Technology, Health, and Customer Experiences

Safety Tips for Traveling Internationally: How to Have Positive Experiences Abroad

All About Customer Journey Mapping

Communication Skills for Customer Service

Building Your Brand to Attract Customers to Your Business

A video walkthrough of the BlueConic platform

This webinar will explore how brands like Free People, Centrum, and RMS Beauty are turning product discovery into a full-on growth engine—driving higher AOV, more conversions, and real retention.

Discover how publishers like Forbes are unifying data and activating real-time insights to shift from channel-first to audience-first strategies in a changing digital landscape.

Learn how RevZilla & Essity use AI and real-time data to turn cart abandonment into 35% more revenue. Discover recovery tactics that convert hesitation into purchases.

Odido used BlueConic and AI to personalize 85% of converting journeys and boost CTRs up to 12%. See how real-time data drives results. Download the case study.

Electrolux boosted e-commerce conversions by 80% using BlueConic. Learn how real-time data and automation drove five-figure revenue in 30 days. Download the case study.

AI is redefining CX—this webinar reveals how clean, consented data and digital doubles can power ethical, personalized experiences and future-proof your marketing strategy.

Marketers must adapt to privacy shifts and ad changes. Learn how to build data-driven lead journeys using first-party data for smarter targeting, better engagement, and higher conversions.

Get real-world strategies for unlocking the full value of first-party data.

Learn how to unlock the full potential of your customer data.

How to unlock the full value of first-party data to drive engagement, subscriptions, and revenue.

Get the growth guide for modern consumer brands.

Get the practical playbook for unlocking the full value of first-party data.

See how Rabobank turns first-party data into growth. Watch the on-demand webinar for proven CDP strategies in marketing, CX, and compliance.

Unlock retail growth with practical strategies to collect, unify, and act on customer data—faster.

See how leading B2C brands transform customer data into business outcomes.

Discover how different types of interactive content drive better product discovery.

MediaNews Group's Tammy Ezer explains how her team uses real-time signals to turn subscriber hesitation into growth across 75 unique brands.

Turn first-party data into real-time growth with three simple shifts.