Reports & Guides

Understand why your CDP isn’t enough and how a dual-system architecture fills the growth gap by converting anonymous visitors before your CDP ever sees them.

Learn what a Customer Data Platform (CDP) is, how it works and why it matters for your marketing success. This beginner’s guide breaks down key features, benefits & use cases to help you.

Retailers think they’re AI-ready. The data says otherwise. Uncover the confidence gap reshaping growth, relevance, and the new AI-led journey.

Learn what customer data integration is, how it works, and how it improves data quality, eliminates silos, and supports better marketing decisions through unified customer insights.

"What is a CDP?" It's a frequently asked question by business professionals and leaders alike. And one we answer in our in-depth eBook.

Personalization was built for a slower world. Discover how AI is redefining marketing personalization in 2026 and what it takes to rebuild for growth.

Discover how brands like Free People, PepsiCo, and Anchorage Daily News are turning smart personalization into real growth.

Data literacy is the ability to read, understand, analyze, and communicate data in ways that support better decisions.

A Small-Business Owner's Guide to Providing a Great Customer Experience Online

Follow this 90-day BFCM checklist to act on high-intent moments, adapt at AI speed, and protect your margins through Q4 and into Q1.

This Black Friday/Cyber Monday, AI agents decide in seconds. Get 5 real-time personalization plays to protect margin and win peak-season sales.

Get real-world strategies for unlocking the full value of first-party data.

Learn how to unlock the full potential of your customer data.

How to unlock the full value of first-party data to drive engagement, subscriptions, and revenue.

Get the growth guide for modern consumer brands.

Get the practical playbook for unlocking the full value of first-party data.

See how brands like VodafoneZiggo. Essity, and Revzilla are turning cart abandonment into growth opportunities.

See how retailers like Free People, RMS Beauty, andNARS Cosmetics are empowering shoppers with personalized product discovery.

See how brands like Essity, PepsiCo, and Nestlé Purina are transforming first-party data into growth.

Discover how publishers like Anchorage Daily News and Hearst Newspapers are building stronger reader relationships.

Find out how brands like JCPenney, Free People, and ASICS are powering growth through personalization.

Unlock retail growth with practical strategies to collect, unify, and act on customer data—faster.

See how leading B2C brands transform customer data into business outcomes.

Explore real Experience examples from real brands—organized by use case and vertical to fuel your next campaign.

Discover how leading publishers are using AI to strengthen audience strategy, improve segmentation, and drive smarter growth.

Discover how modern banks are driving growth with real-time data, AI, and personalized journeys across the customer lifecycle.

Discover 10 practical ways to collect and activate first-party data to drive smarter customer engagement and measurable growth.

From interactive trip planners to loyalty-driving perks, explore proven tactics for transforming how you engage travelers—before, during, and after their journey.

Discover how scholarly publishers can leverage first-party data to fuel subscription growth and long-term reader loyalty.

Explore 10 creative ways to collect and activate first-party data by turning passive audiences into engaged participants.

Discover why first-party data is your most valuable strategic asset—and how to effectively collect and activate it to turn more prospects into customers.

Only BlueConic puts the power of better data directly into the hands of doers with the world’s first Customer Data OS.

Discover how CPG companies drive innovation with first-party data.

Discover how you can level up your marketing game with the power of gamification.

This report explores the barriers marketers’ encounter in effectively utilizing their customer data.

This report explores the barriers marketers’ encounter in effectively utilizing their customer data.

BlueConic CDP gives you real-time data transformation ready for instant activation. Spend less time waiting and more time engaging — with no coding required.

Discover how media companies are future-proofing their revenue strategies today and their outlook on industry changes over the next five years.

Get practical strategies for successfully harnessing the power of AI and ML for your business.

In this comprehensive guide, we’ll take a closer look at integrated pure-play CDPs, exploring their defining features, advantages, and real-world applications.