Customer Data in Action: Removing Hurdles to Create Transformational Impact

This report, conducted in partnership with WBR Insights, it based on a comprehensive survey of 100 marketing leaders from top business-to-consumer (B2C) brands. It explores the barriers marketers’ encounter in effectively utilizing their customer data.

The findings reveal a telling challenge: 81% of marketers rate their technology infrastructure as only adequate for now, partially adequate, or inadequate in supporting data-driven marketing initiatives.

For marketing leaders, this report serves as a guide to understanding how they can effectively put their customer data into action. You’ll discover:

• The current state of data-driven marketing
• The organizational challenges, process inefficiencies, and technological impediments to effective data utilization
• The keys to unlocking better returns on your customer data