Reports & Guides

Get practical strategies for successfully harnessing the power of AI and ML for your business.

In this comprehensive guide, we’ll take a closer look at integrated pure-play CDPs, exploring their defining features, advantages, and real-world applications.

Discover the key capabilities that should be on your CDP vendor comparison checklist.

Discover the keys to increasing subscriber loyalty and reducing churn in today’s dynamic publishing environment.

Discover how to use first-party data to optimize your customer retention engine in today’s dynamic environment.

Download the study to learn about the benefits and ROI companies gain after implementing BlueConic.

Learn about the progress publishers have made in building subscriptions programs.

Learn how you can amplify your customer acquisition efforts.

Discover how an effective content metering strategy can significantly impact your subscription growth.

Ask these critical questions to ensure you choose the right vendor for your business.

Discover the right questions to ask when choosing a CDP vendor so you can make an informed choice for your business.

Learn how personalized content recommendations based on first-party data can help you boost customer engagement and revenue.

Get real-world examples of how consumer goods companies are using BlueConic to transform their customer relationships and accelerate growth that you can use as inspiration for your own business.

Discover the strategies, data, and technology required to successfully design and execute customer experiences that address the personalization-privacy paradox.

Learn how media and publishing companies are using BlueConic to transform their audience relationships and accelerate growth.

Find out how financial services companies can take advantage of a CDP to achieve their transformation goals.

Discover how CPG companies are using first-party data to drive innovation and growth while prioritizing consumer privacy.

Learn why second-party data sharing is becoming an increasingly important tool in the post-cookie, privacy-first era.

Get real-world examples of how retailers are using BlueConic to transform their customer relationships and accelerate growth that you can use as inspiration for your own business.

This toolkit provides a framework for goals, uses cases, and questions to design an RFP that will help you find the right customer data platform (CDP).

Learn how you can embrace a more proactive approach to consumer data privacy.

The ultimate blueprint to boost bottom-line sales this holiday season.

Get a compilation of platinum hits to help you transform the way you interact with your audiences.

Download this ebrief to learn how financial services companies are turning first-party data into a strategic business asset by creating a single customer view for the business.

Find out why BlueConic was named a CDP leader in serving the needs of retail and CPG companies worldwide.

Download the Gartner Market Guide for recommendations to help you select the right CDP vendor.

See why data ethics, privacy, and trust are non-negotiable imperatives that will affect every company over the next decade.

Download our eBook to discover real-world examples of how BlueConic customers unlock revenue, enhance efficiency, and accelerate growth with our CDP.

Learn why data clean rooms are providing a viable alternative for closed-loop advertising and marketing measurement.

How growth-focused marketers drive smarter customer engagements with Salesforce Marketing Cloud and BlueConic.

Download our guide to learn how CPG companies can navigate third-party data deprecation and facilitate second-party data sharing with our data clean room.

Download our eBook to discover the four essential tools you need for success in the privacy-first era.

Download this guide to learn 4 ways consumer goods companies are turning first-party data into a strategic business asset by creating a single customer view for their business.

Download this guide to learn the differences between common mechanisms that relate to the overall concept of identity.

Learn how you can begin your customer data platform journey — and get on your way to accelerating business growth — in our infographic.

Learn how identity resolution connects customer data across channels, improves profile accuracy, and strengthens personalization and engagement for marketing teams.

Download this guide to learn 3 ways telecommunications companies are turning first-party data into a strategic business asset by creating a single customer view for their business.

Discover how the right tech can fundamentally transform how marketing, CX, and other growth teams understand and interact with customers.

Download this guide to learn 4 ways retailers are turning first-party data into a strategic business asset for omni-channel growth.

Download this guide to learn how media and publishing companies are turning first-party data into a strategic business asset for growth.