Guides July 01, 2021 |

Starting Your Customer Data Platform Journey

Every company’s customer data platform journey is unique. But there are certain best practices all businesses must follow — and, more specifically, seven essential steps they must take — to both find the right CDP for their business based on their needs, goals, and desired use cases and ensure marketing, CX, analytics, and other growth-focused teams can make the most of the technology to carry out growth initiatives and key programs.

Our infographic below explains how your organization can get going with its distinct customer data platform journey (from building a ‘steering committee’ to optimizing use cases) and on its way to improving operational efficiency, generating more revenue, and accelerating business growth.

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