Reports & Guides

All

Content Type

Article Blog eBooks Infographics On-Demand Webinars Reports & Guides Solutions Briefs Videos

Topic

AI & Machine Learning Analyst Report Audience Monetization Awards Business Transformation CDP CDP 101 CDP Implementation CDP Use Cases CDP vs. Campaign Management CDP vs. CRM CDP vs. Data Warehouse CDP vs. DMP CDP vs. Marketing Cloud CDP vs. MDM Customer Analytics Customer Data Management Customer Data Platform Customer Experience Customer Identity Data Clean Rooms Data Deprecation Data Privacy Direct-to-Consumer First-Party Data Identity Resolution Lifecycle Marketing Multi-Dimensional Segmentation News & Trends Omni-Channel Acceleration Operational Efficiency Personalization Privacy & Consent Management Single Customer View Vendor Selection

Industry

Consumer Goods Media & Publishing Travel & Hospitality Insurance Telecommunications Financial Services General Education Retail

Reports & Guides

A Publisher's Guide to Effective Content Metering

Discover how an effective content metering strategy can significantly impact your subscription growth.

Reports & Guides

A Publisher’s Guide to Personalized Content Recommendations

Learn how personalized content recommendations based on first-party data can help you boost customer engagement and revenue.

Reports & Guides

Toolkit: Selecting the Right Customer Data Platform

This toolkit provides a framework for goals, uses cases, and questions to design an RFP that will help you find the right customer data platform (CDP).

Reports & Guides

BlueConic Platform Overview

Learn more about BlueConic and how our customer data platform can power your data-driven business processes to accelerate growth.

Reports & Guides

Data Clean Rooms: The Next Era of CPG

Download our guide to learn how CPG companies can navigate third-party data deprecation and facilitate second-party data sharing with our data clean room.

Reports & Guides

Identity Terms, Defined

Download this guide to learn the differences between common mechanisms that relate to the overall concept of identity.

Reports & Guides

Assessing Technology’s Impact on Marketing & CX Operations

Discover how the right tech can fundamentally transform how marketing, CX, and other growth teams understand and interact with customers.