Consumer Goods

Discover key trends are expected to redefine the retail and consumer goods landscape in 2024, offering both challenges and opportunities for businesses.

Learn how harnessing the power of first-party data through a CDP can optimize performance, streamline logistics, and enhance customer satisfaction.

Discover how retail and consumer goods companies can leverage first-party data to thrive during a recession by retaining customer loyalty, optimizing costs, and delivering personalized experiences.

Explore common missteps in CDP implementation, including the importance of clear use cases, data readiness, and avoiding over-complication to accelerate time-to-value.

Discover the importance of well-defined use cases to guide the selection and implementation of a CDP to achieve business goals.

Discover the right questions to ask when choosing a CDP vendor so you can make an informed choice for your business.

Ask these critical questions to ensure you choose the right vendor for your business.

Discover four tips that will save you time and resources while optimizing your website performance and the customer experience at the same time.

Get real-world examples of how consumer goods companies are using BlueConic to transform their customer relationships and accelerate growth that you can use as inspiration for your own business.

Discover six factors that will help you make more informed decisions and ultimately choose the CDP that best aligns with your organization's long-term growth plans.

At BlueConic, we’re committed to building an inclusive environment for all—both during pride month and throughout the year.

In this Q&A, BlueConic Lead Principal, Retail Customer Success Khurram Moiz shares perspectives on how to leverage direct-to-consumer models into privacy-first customer experiences.

Discover our top 5 MarTech trends that you should know to remain informed and engaged in 2023.

Learn more about our Premium Support Packages and how they can help you achieve your business goals faster.

In celebration of International Women’s Day, BlueConic is featuring five inspiring women leaders within our organization and across our customer base.

Learn the top 5 RFP trends in CDP vendor evaluation and get tips on how to choose the right vendor.

This Valentine's Day, we reflect on just how lucky we are to work with so many exceptional CDP partners every single day.

At BlueConic, every day we work with three key values: empathy, partnership, and expertise.

Discover our top 5 MarTech trends that you should know to remain informed and engaged in 2023.

Understand the basics of second-party data and why this oft-overlooked form of consumer data will play a critical role in helping companies future-proof their marketing efforts.

Find out how your business can survive and thrive during an economic downturn.

BlueConic experts have combed through scores of RFPs to unpack what’s top of mind for your peers who’ve gone through the CDP evaluation process. In this webinar, they reveal 5 major trends they found.

A Message From Our New CEO: Cory Munchbach

This toolkit provides a framework for goals, uses cases, and questions to design an RFP that will help you find the right customer data platform (CDP).

It’s hard to believe we are about to close the door on 2022. What a year it’s been!

Spread cheer to those you hold near and dear. Check out our 2022 Holiday Gift Guide!

Watch this on-demand discussion with Nicky Peterse, Principal Customer Success Manager, BlueConic about Delivering Customer Centric Experiences Across Channels.

Discover the importance of privacy-compliant activation with a data clean room.

Find out how technology can bring personalization to life.

Explore real-world examples of how consumer goods companies use a CDP to deliver better experiences, drive transformational growth and increase revenue.

BlueConic’s advice on how to center time-tested drivers of success when building out a CDP change management program.

Learn how you can embrace a more proactive approach to consumer data privacy.

This on-demand webinar explores how marketers and CMOs can elevate their organization’s approach to drive engagement and deliver financial results.

Marketing cloud's pivot into building a CDP reinforces the fact that a combination of features in existing marketing technology tools does not equal a CDP.

Forrester analyst Stephanie Liu joins BlueConic’s Cory Munchbach to debunk the 4 myths of consumer data privacy that are holding marketers back.

Discover how Apple’s privacy changes are impacting the mobile ad industry as a whole.

Learn why data clean rooms are gaining pace amid the third-party cookie’s demise.

Discover the biggest winners and losers from Apple’s privacy-related changes.

What is a data clean room and why is it the future of CPG? The definitive guide to the latest tool in your data deprecation toolkit.

See why data ethics, privacy, and trust are non-negotiable imperatives that will affect every company over the next decade.

What is a data clean room and what should you look for when buying a clean room solution? Answers to those questions and more.

Learn more about BlueConic’s data clean rooms solution.

To improve your customer engagement strategy, you need to humanize your brand and build a privacy-conscious marketing program using modern martech.

Consumer goods companies have the opportunity to transform their relationships with customers by embracing DTC — and investing in a CDP.

In this on-demand webinar, you'll hear about 10 real-world examples of how companies across industries use a CDP to enable their digital transformation and accelerate growth.

Learn how BlueConic customers create, execute, and modify their CDP use case roadmaps to increase both revenue and operational efficiency.

Fewer wasted impressions, increased conversions, and no more manual uploads. Liberate your data for effective social advertising campaigns.

By being intentional with first-party data imports, brands with CDPs can build strong, use case-based architectural designs that boosts ROI.

Download our eBook to discover real-world examples of how BlueConic customers unlock revenue, enhance efficiency, and accelerate growth with our CDP.

Stay on top of the major trends that will shape marketing, advertising, and supporting technologies in 2022.

How growth-focused marketers drive smarter customer engagements with Salesforce Marketing Cloud and BlueConic.

Fuel Salesforce Marketing Cloud with real time, individual-level event and profile data to deliver personalized and timely experiences.

There are many customer analytics tools. But only an analytics-focused CDP reduces the distance between insight generation and activation.

Learn how to future-proof your data strategy and discover the challenges marketers must consider when navigating privacy regulations and third-party cookie deprecation.

Download our guide to learn how CPG companies can navigate third-party data deprecation and facilitate second-party data sharing with our data clean room.

Download our eBook to discover the four essential tools you need for success in the privacy-first era.

This playbook outlines the 4 tools you need in your third-party data deprecation playbook to lead your organization successfully into a cookiless future.

Watch this video to learn how you can get beyond the cookie in 2021 and straight to the core of identity in today’s digital world.

BlueConic offers both deterministic and probabilistic matching types - we’ve constructed this guide to help you understand these concepts.

Customer lifecycle management is streamlined and simplified for companies with BlueConic. Learn how your brand can benefit from Lifecycles.

Download this guide to learn 4 ways consumer goods companies are turning first-party data into a strategic business asset by creating a single customer view for their business.

Fill out the form to watch the webinar and learn how to confront both new and longstanding challenges in ad targeting.

Learn how CPG companies use BlueConic to build DTC relationships, improve media-spend efficiency, and democratize data science and analytics.

Download this guide to learn the differences between common mechanisms that relate to the overall concept of identity.

Learn how you can begin your customer data platform journey — and get on your way to accelerating business growth — in our infographic.

Find out how you can enrich Google Analytics data for deeper analysis by integrating person-level data captured in a CDP.

Learn how BlueConic increases self-reliance among business users, reduces costs, removes barriers to experimentation and creativity, and ultimately, accelerates growth.

Download this solutions brief to learn why BlueConic’s unique approach to identity resolution is s faster and more accurate than other approaches.

What is a customer data platform (CDP)? Our ultimate guide breaks down the many benefits of the advanced business technology.

The difference between data anonymization and anonymous data is at the root of what truly distinguishes a CDP from a DMP.

Database architecture matters when choosing a CDP. Discover three platform structures and how each impacts business efficiency and outcomes.