Consumer Goods

Growth Stories
Customer Spotlight: Anna Müller from 4brands Reply

Anna Müller, a senior consultant at 4brands Reply, uses BlueConic to unify customer data, enable real-time personalization, and enhance targeting across channels, boosting customer-centric strategies.

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Growth Stories
Centrum’s Winning Formula for Smarter, More Effective Marketing

Learn how Centrum is reshaping consumer engagement through digital experiences.

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Reports & Guides
10 Creative Ways Alcohol Brands Can Build Deeper Customer Connections
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Blog
CDPs will be the B2C advantage in 2025: Learn Why

In 2025, CDPs will be key for B2C success by enabling smarter personalization, ensuring privacy compliance, and scaling with growing data.

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Growth Stories
Mattel’s DTC Journey: Unlocking the Power of Customer Data

Discover how Mattel's DTC strategy, powered by customer data, is reshaping customer engagement and driving business growth.

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Blog
Customer Spotlight: Betty Crocker Spin for a Recipe

See how Betty Crocker gamified recipe discovery with Experience by Jebbit’s Recipe Roulette, driving 80% click-throughs to their site and a 90% completion rate.

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Blog
Customer Spotlight: Hendrick's Cocktail Constellation Experience

Discover how Hendrick's Gin used Jebbit and Pinterest to create an interactive cocktail-finding experience.

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Reports & Guides
How First-Party Data Can Help You Drive Growth and Innovation in the CPG Industry
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Blog
Customer Spotlight: How McCormick Spiced Up Customer Engagement

See how McCormick uses interactive quizzes to deliver personalized recommendations.

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Blog
Customer Spotlight: Diageo's Perfect Fit: A Word Class Experience

Discover how Diageo boosted brand consideration with a Quiz-to-Board experience.

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Reports & Guides
The State of Customer Data Activation

This report explores the barriers marketers’ encounter in effectively utilizing their customer data.

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Reports & Guides
Customer Data in Action: Removing Hurdles to Create Transformational Impact
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Blog
Stand Out With These 7 Beauty & Skin Care Marketing Strategies

Capitalize on the latest trends in skin care marketing to create relevant, engaging, and unique marketing campaigns that will catch the eye of your customers.

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Reports & Guides
Five Essential AI & ML Models for Retail & Consumer Goods

Get practical strategies for successfully harnessing the power of AI and ML for your business.

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Webinars & Videos
Behind the Curtain: Demystifying AI & Machine Learning to Jumpstart Efficient Growth
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Blog
Your Guide on How to Create a Better CPG Experience

Is your CPG experience optimized for your entire customer journey? Discover four strategies that can help you improve it from end to end.

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Webinars & Videos
Unlocking Success in CDP Selection: 2024 RFP Trends

Discover the top RFP trends in CDP evaluation to shape your 2024 strategy.

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Blog
Enhancing Customer Retention in Retail & Consumer Goods

Discover how how retail and consumer goods companies can use first-party data to meet and exceed their customer retention and loyalty goals in today’s dynamic environment.

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Podcasts
The Future of Marketing Analytics

In this episode of DataFramed, BlueConic CEO Cory Munchbach discusses successful marketing strategies, the impact of privacy laws on data collection, the future of marketing analytics, and more.

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Reports & Guides
The Customer Retention Handbook for Retail & Consumer Goods Companies
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Webinars & Videos
Last Call for Cookies: Navigating the Future of Marketing & Advertising
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Podcasts
Cory Munchbach on the life of a Martech CEO

In this episode of Making Sense of Martech, BlueConic CEO Cory Munchbach discusses her journey to becoming CEO, what it looks like to lead a private equity-backed company, and more.

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Blog
2024 Outlook: Key Trends in Retail & Consumer Goods

Discover key trends are expected to redefine the retail and consumer goods landscape in 2024, offering both challenges and opportunities for businesses.

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Podcasts
The VentureFizz Podcast: Cory Munchbach - CEO of BlueConic

In this episode of the VentureFizz Podcast, BlueConic CEO Cory Munchbach talks all things BlueConic, lessons learned since becoming CEO, and more.

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Blog
The Hidden Link: How a CDP Can Improve Supply Chain Operations

Learn how harnessing the power of first-party data through a CDP can optimize performance, streamline logistics, and enhance customer satisfaction.

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Reports & Guides
The Customer Acquisition Handbook for Retail & Consumer Goods Companies
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Blog
Cracking the Code: Turning Unknown Shoppers into Recognizable Customers
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Podcasts
Beyond the Toy Store Shelf: Mattel’s Digital Transformation, Explained
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Podcasts
BlueConic - A CDP Built for Marketing Activations

In this episode of Marketecture podcast, BlueConic CEO Cory Munchbach discusses the history of BlueConic and how and why CDPs emerged, before diving deeper into the inner workings of our platform.

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Podcasts
How Remote Work Works in Today's Environment

In this episode of HR Data Labs podcast, BlueConic Chief People Officer Katherine Boardman discusses remote work and how companies can craft it for their employees' benefit.

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Reports & Guides
10 Things Your CDP Vendor May Not Be Telling You

Discover the right questions to ask when choosing a CDP vendor so you can make an informed choice for your business.

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Webinars & Videos
Collect & Capitalize: Why and How Retail and Consumer Goods Companies Should Build First-Party Data Assets
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Blog
Five Proven Tactics Online Retailers and CPG Organizations Should Adopt When Building a First-Party Data Asset
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Reports & Guides
CDP Use Cases in Consumer Goods

Get real-world examples of how consumer goods companies are using BlueConic to transform their customer relationships and accelerate growth that you can use as inspiration for your own business.

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Webinars & Videos
How Lovesac and Other Consumer Goods Companies Are Embracing DTC in Their Data Analytics Strategies
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Blog
BlueConic Celebrates Pride!

At BlueConic, we’re committed to building an inclusive environment for all—both during pride month and throughout the year.

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Blog
DTC’s Evolving Role in Building Privacy-Led Consumer Experiences

In this Q&A, BlueConic Lead Principal, Retail Customer Success Khurram Moiz shares perspectives on how to leverage direct-to-consumer models into privacy-first customer experiences.

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Blog
BlueConic Named 2023 SIIA CODiE Award Finalist for Best Customer Data Platform
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Webinars & Videos
Forrester Total Economic Impact™: How BlueConic Customers Reduced Operational Costs with up to 90% Time Savings
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Reports & Guides
The Paradox of Personalization: Balancing Consumer Expectations with Privacy Concerns
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Reports & Guides
How CPG Companies Drive Innovation With First-Party Data

Discover how CPG companies are using first-party data to drive innovation and growth while prioritizing consumer privacy.

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Reports & Guides
Why Second-Party Data is Becoming a Mainstay in the Privacy-First Era
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Blog
International Women’s Day 2023: Meet 8 Inspirational Women at BlueConic
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Blog
International Women’s Day: Profiles in Leadership

In celebration of International Women’s Day, BlueConic is featuring five inspiring women leaders within our organization and across our customer base.

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Podcasts
Unlock the Power of Smarter Customer Engagement for CPG with the BlueConic CDP
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Webinars & Videos
Overcoming the Paradox of Personalization to Meet Consumer Expectations
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Blog
CPG Marketing: Trends, Challenges, and Top Brand Strategies

Discover some of the tactics you can use to reach your customers and collect data at the same time.

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Webinars & Videos
Why Second-Party Data is Becoming a Mainstay in the Privacy-First Era
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Podcasts
Walking the Tightrope: How to Balance Personalization and Privacy in 2023
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Webinars & Videos
Revealed: Top 5 RFP Trends in CDP Evaluation

BlueConic experts have combed through scores of RFPs to unpack what’s top of mind for your peers who’ve gone through the CDP evaluation process. In this webinar, they reveal 5 major trends they found.

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Reports & Guides
Toolkit: Selecting the Right Customer Data Platform

This toolkit provides a framework for goals, uses cases, and questions to design an RFP that will help you find the right customer data platform (CDP).

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Blog
2022: The Year of the Blue

It’s hard to believe we are about to close the door on 2022. What a year it’s been!

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Blog
Our Favorite Things: 2022 Holiday Gift Guide

Spread cheer to those you hold near and dear. Check out our 2022 Holiday Gift Guide!

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Podcasts
Deliver Customer Centric Experiences Across Channels

Watch this on-demand discussion with Nicky Peterse, Principal Customer Success Manager, BlueConic about Delivering Customer Centric Experiences Across Channels.

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Webinars & Videos
Doubling Down on First-Party Data While Navigating Evolving Privacy Standards
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Podcasts
BlueConversations: CDP Use Cases in Consumer Goods

Explore real-world examples of how consumer goods companies use a CDP to deliver better experiences, drive transformational growth and increase revenue.

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Webinars & Videos
The Pivot to First-Party Data: How Big Brands Embraced It to Transform Their Business
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Reports & Guides
Debunking the Four Myths of Consumer Data Privacy

Learn how you can embrace a more proactive approach to consumer data privacy.

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Webinars & Videos
CMO-Level Insights to Elevate Your Personalization Strategy

This on-demand webinar explores how marketers and CMOs can elevate their organization’s approach to drive engagement and deliver financial results.

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Blog
BlueConic Named a Leader in IDC MarketScape for Retail & CPG Customer Data Platform Software Providers
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Webinars & Videos
Debunking the 4 Myths of Consumer Data Privacy

Forrester analyst Stephanie Liu joins BlueConic’s Cory Munchbach to debunk the 4 myths of consumer data privacy that are holding marketers back.

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Podcasts
Deconstructing Data

In this episode of the BDEX podcast, BlueConic CEO Cory Munchbach discusses the intricacies of identity resolution, the impact of third-party data deprecation, and the importance of first-party data.

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Blog
Data Clean Rooms: The Next Era of CPG

What is a data clean room and why is it the future of CPG? The definitive guide to the latest tool in your data deprecation toolkit.

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Reports & Guides
IDC MarketScape: Worldwide Retail & CPG Customer Data Platform Software Providers 2022 Vendor Assessment
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Blog
Top 5 Questions on Data Clean Rooms

What is a data clean room and what should you look for when buying a clean room solution? Answers to those questions and more.

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Webinars & Videos
BlueConic Data Clean Rooms Solution

Learn more about BlueConic’s data clean rooms solution.

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Blog
Why Consumer Goods Companies Need a DTC Strategy

Consumer goods companies have the opportunity to transform their relationships with customers by embracing DTC — and investing in a CDP.

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Webinars & Videos
Top 10 CDP Use Cases for 2022

In this on-demand webinar, you'll hear about 10 real-world examples of how companies across industries use a CDP to enable their digital transformation and accelerate growth.

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Reports & Guides
Top 12 CDP Use Cases

Download our eBook to discover real-world examples of how BlueConic customers unlock revenue, enhance efficiency, and accelerate growth with our CDP.

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Reports & Guides
Data Clean Rooms: The Key to Marketing Measurement in the Privacy-First Era
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Webinars & Videos
Are Data Clean Rooms the Future of Attribution? The Key to Post-Cookie Measurement
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Blog
BlueConic named a finalist in Digiday and ExchangeWire awards alongside HEINEKEN USA
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Reports & Guides
Data Clean Rooms: The Next Era of CPG

Download our guide to learn how CPG companies can navigate third-party data deprecation and facilitate second-party data sharing with our data clean room.

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Reports & Guides
The Third-Party Data Deprecation Playbook

Download our eBook to discover the four essential tools you need for success in the privacy-first era.

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Webinars & Videos
The Third-Party Data Deprecation Playbook

This playbook outlines the 4 tools you need in your third-party data deprecation playbook to lead your organization successfully into a cookiless future.

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Podcasts
Beyond the Cookie: Personalization for 2022

Watch this video to learn how you can get beyond the cookie in 2021 and straight to the core of identity in today’s digital world.

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Reports & Guides
A Single Customer View for Consumer Goods

Download this guide to learn 4 ways consumer goods companies are turning first-party data into a strategic business asset by creating a single customer view for their business.

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Webinars & Videos
Ad Targeting in the Extended Identity Crisis

Fill out the form to watch the webinar and learn how to confront both new and longstanding challenges in ad targeting.

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Blog
Expanding Your CDP Use Cases: CPG Companies

Learn how CPG companies use BlueConic to build DTC relationships, improve media-spend efficiency, and democratize data science and analytics.

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Webinars & Videos
Identity Resolution in 2022: Be Ready When Third-Party Cookies Disappear
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Webinars & Videos
Improving Marketing’s Operational Efficiency with a Customer Data Platform
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Podcasts
Why Data & Analytics Leaders Are Embracing CDPs

Learn why data and analytics leaders from retailer and consumer goods brands are turning to customer data platforms (CDP).

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Reports & Guides
Assessing Technology’s Impact on Marketing & CX Operations

Discover how the right tech can fundamentally transform how marketing, CX, and other growth teams understand and interact with customers.

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Blog
How Consumer Companies Leverage Transactional Data

Transactional data is just as important as behavioral and engagement data to consumer companies' omni-channel acceleration strategies.

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Blog
CPG Marketing’s First-Party Data Opportunity

Consumer packaged goods (CPG) marketing teams are transforming digitally and building thriving DTC strategies with first-party data and CDPs.

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Blog
HEINEKEN USA’s Consumer Data Journey: An Inside Look

Get a glimpse into HEINEKEN USA's consumer data journey and learn how the multi-brand company built a golden consumer record with our CDP.

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Blog
The MarTech Stack Evaluation Guide

Use our martech stack evaluation guide to audit your brand's marketing technology stack and identify areas for improvement.

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Podcasts
HEINEKEN USA’s Journey to Building Golden Consumer Records

Learn how HEINEKEN USA uses our customer data platform to enable its direct-to-consumer (DTC) engagement strategy.

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Podcasts
Identity Crisis: Media, Technology, and Data in the Next Decade

Discover how media leaders are focusing on social media, digital advertising, and data management to secure their place in the information ecosystem in the next decade.

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Blog
60-Second Story: Bliss Skincare and Experiences by Jebbit

Check out this 60-Second Story to learn how Bliss Skincare increased brand awareness and consumer engagement with a fun, interactive Skincare Quiz.

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Webinars & Videos
Identity Crisis: Engaging Customers in a Post-Cookie World

To improve identity management and customer engagement, brands must move beyond third-party cookies and fully embrace first-party data.

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Webinars & Videos
Why Operational Efficiency Is Your New Marketing Metric: Measuring MarTech Effectiveness
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Reports & Guides
Improving Operational Efficiency with a CDP

Download our eBrief to learn why martech investment decisions should be grounded in the operational efficiencies they create for marketing.

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Podcasts
Overcoming Barriers to Cross-Channel Customer Experiences

Discover how you can deliver bespoke customer experiences to your audience across channels and boost your core marketing metrics and ROI.

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Webinars & Videos
The ROI of a CDP: 6 Ways Enterprises Reduce Marketing Costs & Unlock Revenue
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Reports & Guides
What Is a CDP? And What Isn’t a CDP?

"What is a CDP?" It's a frequently asked question by business professionals and leaders alike. And one we answer in our in-depth eBook.

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Webinars & Videos
Lifecycle Marketing: Why Customer Data Is Critical to Orchestrating Individualized Experiences
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Reports & Guides
The New Customer Engagement Model: How to Transform Customer Relationships & Drive Growth in the Privacy-First Era
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Reports & Guides
Marketing Cloud Suite vs. Best-of-Breed Approach: Why Brands Are Turning to CDPs to Power Their MarTech Stacks
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Webinars & Videos
AI for Marketing: Why It’s Overpromised & Underdelivered, Until Now

Watch our webinar to discover how leading brands leverage artificial intelligence (AI) for marketing today — and how you can too with the right martech.

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