Consumer Goods

Discover our top 5 MarTech trends that you should know to remain informed and engaged in 2023.

Learn more about our Premium Support Packages and how they can help you achieve your business goals faster.

In celebration of International Women’s Day, BlueConic is featuring five inspiring women leaders within our organization and across our customer base.

Learn the top 5 RFP trends in CDP vendor evaluation and get tips on how to choose the right vendor.

This Valentine's Day, we reflect on just how lucky we are to work with so many exceptional CDP partners every single day.

At BlueConic, every day we work with three key values: empathy, partnership, and expertise.

Discover our top 5 MarTech trends that you should know to remain informed and engaged in 2023.

Understand the basics of second-party data and why this oft-overlooked form of consumer data will play a critical role in helping companies future-proof their marketing efforts.

Find out how your business can survive and thrive during an economic downturn.

BlueConic experts have combed through scores of RFPs to unpack what’s top of mind for your peers who’ve gone through the CDP evaluation process. In this webinar, they reveal 5 major trends they found.

A Message From Our New CEO: Cory Munchbach

It’s hard to believe we are about to close the door on 2022. What a year it’s been!

Spread cheer to those you hold near and dear. Check out our 2022 Holiday Gift Guide!

Watch this on-demand discussion with Nicky Peterse, Principal Customer Success Manager, BlueConic about Delivering Customer Centric Experiences Across Channels.

Discover the importance of privacy-compliant activation with a data clean room.

Find out how technology can bring personalization to life.

Explore real-world examples of how consumer goods companies use a CDP to deliver better experiences, drive transformational growth and increase revenue.

BlueConic’s advice on how to center time-tested drivers of success when building out a CDP change management program.

Learn how you can embrace a more proactive approach to consumer data privacy.

Find out why marketers should embrace ADPPA to build trusted relationships with their customers and use it as a source of differentiation.

This on-demand webinar explores how marketers and CMOs can elevate their organization’s approach to drive engagement and deliver financial results.

Marketing cloud's pivot into building a CDP reinforces the fact that a combination of features in existing marketing technology tools does not equal a CDP.

Discover how Apple’s privacy changes are impacting the mobile ad industry as a whole.

Forrester analyst Stephanie Liu joins BlueConic’s Cory Munchbach to debunk the 4 myths of consumer data privacy that are holding marketers back.

Learn why data clean rooms are gaining pace amid the third-party cookie’s demise.

Discover the biggest winners and losers from Apple’s privacy-related changes.

What is a data clean room and why is it the future of CPG? The definitive guide to the latest tool in your data deprecation toolkit.

Download the Gartner Market Guide for recommendations to help you select the right CDP vendor.

See why data ethics, privacy, and trust are non-negotiable imperatives that will affect every company over the next decade.

What is a data clean room and what should you look for when buying a clean room solution? Answers to those questions and more.

Learn more about BlueConic’s data clean rooms solution.

To improve your customer engagement strategy, you need to humanize your brand and build a privacy-conscious marketing program using modern martech.

Consumer goods companies have the opportunity to transform their relationships with customers by embracing DTC — and investing in a CDP.

In this on-demand webinar, you'll hear about 10 real-world examples of how companies across industries use a CDP to enable their digital transformation and accelerate growth.

Fewer wasted impressions, increased conversions, and no more manual uploads. Liberate your data for effective social advertising campaigns.

Learn how BlueConic customers create, execute, and modify their CDP use case roadmaps to increase both revenue and operational efficiency.

By being intentional with first-party data imports, brands with CDPs can build strong, use case-based architectural designs that boosts ROI.

Download our eBook to discover real-world examples of how BlueConic customers unlock revenue, enhance efficiency, and accelerate growth with our CDP.

Stay on top of the major trends that will shape marketing, advertising, and supporting technologies in 2022.

How growth-focused marketers drive smarter customer engagements with Salesforce Marketing Cloud and BlueConic.

Fuel Salesforce Marketing Cloud with real time, individual-level event and profile data to deliver personalized and timely experiences.

There are many customer analytics tools. But only an analytics-focused CDP reduces the distance between insight generation and activation.

Learn how to future-proof your data strategy and discover the challenges marketers must consider when navigating privacy regulations and third-party cookie deprecation.

Download our guide to learn how CPG companies can navigate third-party data deprecation and facilitate second-party data sharing with our data clean room.

Download our eBook to discover the four essential tools you need for success in the privacy-first era.

This playbook outlines the 4 tools you need in your third-party data deprecation playbook to lead your organization successfully into a cookiless future.

Watch this video to learn how you can get beyond the cookie in 2021 and straight to the core of identity in today’s digital world.

BlueConic offers both deterministic and probabilistic matching types - we’ve constructed this guide to help you understand these concepts.

Customer lifecycle management is streamlined and simplified for companies with BlueConic. Learn how your brand can benefit from Lifecycles.

Download this guide to learn 4 ways consumer goods companies are turning first-party data into a strategic business asset by creating a single customer view for their business.

Fill out the form to watch the webinar and learn how to confront both new and longstanding challenges in ad targeting.

Learn how CPG companies use BlueConic to build DTC relationships, improve media-spend efficiency, and democratize data science and analytics.

Download this guide to learn the differences between common mechanisms that relate to the overall concept of identity.

Learn how you can begin your customer data platform journey — and get on your way to accelerating business growth — in our infographic.

Find out how you can enrich Google Analytics data for deeper analysis by integrating person-level data captured in a CDP.

Learn how BlueConic increases self-reliance among business users, reduces costs, removes barriers to experimentation and creativity, and ultimately, accelerates growth.

Download this solutions brief to learn why BlueConic’s unique approach to identity resolution is s faster and more accurate than other approaches.

What is a customer data platform (CDP)? Our ultimate guide breaks down the many benefits of the advanced business technology.

The difference between data anonymization and anonymous data is at the root of what truly distinguishes a CDP from a DMP.

Database architecture matters when choosing a CDP. Discover three platform structures and how each impacts business efficiency and outcomes.

Learn why data and analytics leaders from retailer and consumer goods brands are turning to customer data platforms (CDP).

Discover how the right tech can fundamentally transform how marketing, CX, and other growth teams understand and interact with customers.

Transactional data is just as important as behavioral and engagement data to consumer companies' omni-channel acceleration strategies.

Customer segmentation analysis enables growth-focused teams to better leverage their first-party data and understand and engage customers.

Consumer packaged goods (CPG) marketing teams are transforming digitally and building thriving DTC strategies with first-party data and CDPs.

Check out several customer segmentation examples and learn how leading companies build multi-dimensional segments in minutes with our CDP.

Creating an ideal customer profile in a single source of truth like a CDP is your path to more efficient and effective marketing.

What is first-party data? How can it help your business? We answer both questions and offer other customer data insights in our guide.

Learn to build an integrated marketing communication strategy that boosts your ROI, improves your CX, and enables efficient data liberation.

Learn how to enhance your customer experience strategy by factoring in the three key ingredients of front-end CX in your engagement efforts.

Get a glimpse into HEINEKEN USA's consumer data journey and learn how the multi-brand company built a golden consumer record with our CDP.

Data monetization is a growing trend among leading brands — one that helps them unlock revenue opportunities and accelerate business growth.

Real-time marketing is only possible with real-time data access. Learn how the right processes and martech can help you leverage up-to-date customer data.

Customer lifecycle orchestration is the next frontier of marketing — and the premier path for companies to accelerate business growth today.

Master data management tools or customer data platforms: Which is best for growth-focused teams? Our guide breaks down the two technologies.

A data lake can still be a valuable solution for enterprises. But the legacy customer database's capabilities pale in comparison to a CDP's.

Enterprise brands' investment in the customer data platform (CDP) continues to increase — as does their ROI from the technology.

Consent management platforms overpromised on their capabilities. That's why many brands are now turning to CDPs to manage customer consent.

Third-party data is no longer a reliable marketing resource for companies today. Instead, businesses must turn to first-party customer data.

Use our martech stack evaluation guide to audit your brand's marketing technology stack and identify areas for improvement.