Consumer Goods

Get the growth guide for modern consumer brands.

Anna Müller, a senior consultant at 4brands Reply, uses BlueConic to unify customer data, enable real-time personalization, and enhance targeting across channels, boosting customer-centric strategies.

Learn how Centrum is reshaping consumer engagement through digital experiences.

In 2025, CDPs will be key for B2C success by enabling smarter personalization, ensuring privacy compliance, and scaling with growing data.

Discover how Mattel's DTC strategy, powered by customer data, is reshaping customer engagement and driving business growth.

Discover how Hendrick's Gin used Jebbit and Pinterest to create an interactive cocktail-finding experience.

See how McCormick uses interactive quizzes to deliver personalized recommendations.

See how Betty Crocker gamified recipe discovery with Experience by Jebbit’s Recipe Roulette, driving 80% click-throughs to their site and a 90% completion rate.

Discover how Diageo boosted brand consideration with a Quiz-to-Board experience.

This report explores the barriers marketers’ encounter in effectively utilizing their customer data.

Capitalize on the latest trends in skin care marketing to create relevant, engaging, and unique marketing campaigns that will catch the eye of your customers.

Get practical strategies for successfully harnessing the power of AI and ML for your business.

Is your CPG experience optimized for your entire customer journey? Discover four strategies that can help you improve it from end to end.

Discover how how retail and consumer goods companies can use first-party data to meet and exceed their customer retention and loyalty goals in today’s dynamic environment.

In this episode of DataFramed, BlueConic CEO Cory Munchbach discusses successful marketing strategies, the impact of privacy laws on data collection, the future of marketing analytics, and more.

Discover the top RFP trends in CDP evaluation to shape your 2024 strategy.

In this episode of Making Sense of Martech, BlueConic CEO Cory Munchbach discusses her journey to becoming CEO, what it looks like to lead a private equity-backed company, and more.

Discover key trends are expected to redefine the retail and consumer goods landscape in 2024, offering both challenges and opportunities for businesses.

In this episode of the VentureFizz Podcast, BlueConic CEO Cory Munchbach talks all things BlueConic, lessons learned since becoming CEO, and more.

Learn how harnessing the power of first-party data through a CDP can optimize performance, streamline logistics, and enhance customer satisfaction.

In this episode of Marketecture podcast, BlueConic CEO Cory Munchbach discusses the history of BlueConic and how and why CDPs emerged, before diving deeper into the inner workings of our platform.

In this episode of HR Data Labs podcast, BlueConic Chief People Officer Katherine Boardman discusses remote work and how companies can craft it for their employees' benefit.

Discover the right questions to ask when choosing a CDP vendor so you can make an informed choice for your business.

Get real-world examples of how consumer goods companies are using BlueConic to transform their customer relationships and accelerate growth that you can use as inspiration for your own business.

At BlueConic, we’re committed to building an inclusive environment for all—both during pride month and throughout the year.

In this Q&A, BlueConic Lead Principal, Retail Customer Success Khurram Moiz shares perspectives on how to leverage direct-to-consumer models into privacy-first customer experiences.

Discover how CPG companies are using first-party data to drive innovation and growth while prioritizing consumer privacy.

In celebration of International Women’s Day, BlueConic is featuring five inspiring women leaders within our organization and across our customer base.

Discover some of the tactics you can use to reach your customers and collect data at the same time.

BlueConic experts have combed through scores of RFPs to unpack what’s top of mind for your peers who’ve gone through the CDP evaluation process. In this webinar, they reveal 5 major trends they found.

This toolkit provides a framework for goals, uses cases, and questions to design an RFP that will help you find the right customer data platform (CDP).

It’s hard to believe we are about to close the door on 2022. What a year it’s been!

Spread cheer to those you hold near and dear. Check out our 2022 Holiday Gift Guide!

Watch this on-demand discussion with Nicky Peterse, Principal Customer Success Manager, BlueConic about Delivering Customer Centric Experiences Across Channels.

Explore real-world examples of how consumer goods companies use a CDP to deliver better experiences, drive transformational growth and increase revenue.

Learn how you can embrace a more proactive approach to consumer data privacy.

This on-demand webinar explores how marketers and CMOs can elevate their organization’s approach to drive engagement and deliver financial results.

Forrester analyst Stephanie Liu joins BlueConic’s Cory Munchbach to debunk the 4 myths of consumer data privacy that are holding marketers back.

In this episode of the BDEX podcast, BlueConic CEO Cory Munchbach discusses the intricacies of identity resolution, the impact of third-party data deprecation, and the importance of first-party data.

What is a data clean room and why is it the future of CPG? The definitive guide to the latest tool in your data deprecation toolkit.

What is a data clean room and what should you look for when buying a clean room solution? Answers to those questions and more.

Learn more about BlueConic’s data clean rooms solution.

Consumer goods companies have the opportunity to transform their relationships with customers by embracing DTC — and investing in a CDP.

In this on-demand webinar, you'll hear about 10 real-world examples of how companies across industries use a CDP to enable their digital transformation and accelerate growth.

Download our eBook to discover real-world examples of how BlueConic customers unlock revenue, enhance efficiency, and accelerate growth with our CDP.

Download our guide to learn how CPG companies can navigate third-party data deprecation and facilitate second-party data sharing with our data clean room.

Download our eBook to discover the four essential tools you need for success in the privacy-first era.

This playbook outlines the 4 tools you need in your third-party data deprecation playbook to lead your organization successfully into a cookiless future.

Watch this video to learn how you can get beyond the cookie in 2021 and straight to the core of identity in today’s digital world.

Download this guide to learn 4 ways consumer goods companies are turning first-party data into a strategic business asset by creating a single customer view for their business.

Fill out the form to watch the webinar and learn how to confront both new and longstanding challenges in ad targeting.

Learn how CPG companies use BlueConic to build DTC relationships, improve media-spend efficiency, and democratize data science and analytics.

Learn why data and analytics leaders from retailer and consumer goods brands are turning to customer data platforms (CDP).

Discover how the right tech can fundamentally transform how marketing, CX, and other growth teams understand and interact with customers.

Transactional data is just as important as behavioral and engagement data to consumer companies' omni-channel acceleration strategies.

Get a glimpse into HEINEKEN USA's consumer data journey and learn how the multi-brand company built a golden consumer record with our CDP.

Consumer packaged goods (CPG) marketing teams are transforming digitally and building thriving DTC strategies with first-party data and CDPs.

Use our martech stack evaluation guide to audit your brand's marketing technology stack and identify areas for improvement.

Learn how HEINEKEN USA uses our customer data platform to enable its direct-to-consumer (DTC) engagement strategy.

Discover how media leaders are focusing on social media, digital advertising, and data management to secure their place in the information ecosystem in the next decade.

Check out this 60-Second Story to learn how Bliss Skincare increased brand awareness and consumer engagement with a fun, interactive Skincare Quiz.

To improve identity management and customer engagement, brands must move beyond third-party cookies and fully embrace first-party data.

Download our eBrief to learn why martech investment decisions should be grounded in the operational efficiencies they create for marketing.

Discover how you can deliver bespoke customer experiences to your audience across channels and boost your core marketing metrics and ROI.

"What is a CDP?" It's a frequently asked question by business professionals and leaders alike. And one we answer in our in-depth eBook.