Welcome to the BlueConic Customer Spotlight Series, where we highlight the hands-on doers using BlueConic to take their data strategies to new heights.
Today, we’re thrilled to hear from Anna Müller, senior consultant for data-driven customer management at 4brands Reply. Anna reveals how she’s using BlueConic to help clients unify customer data across channels and drive personalization at scale.
What's your role?
I am a senior consultant for data-driven customer management at 4brands Reply using BlueConic to support my clients on their personalization journey.
What are the top three things you envisioned accomplishing with the BlueConic CDP?
In my role as a consultant, I use BlueConic to help my clients overcome common challenges in the following areas:
Capturing and activating data from anonymous website visitors.
Delivering personalized website experiences in real time, while continuously tracking and evaluating their effectiveness.
Merging offline and online data to create a unified customer view that enhances targeting and engagement.
What kind of results have you seen since working with BlueConic so far?
It's been fantastic to witness how easily my clients and I can track relevant behavior on their websites and webshops, even for anonymous visitors. What started with small proof-of-concept implementations of the BlueConic CDP has quickly evolved into a series of personalization use cases: from dynamic content adjustments based on real-time behaviour, to tailored product recommendations and targeted call-to-actions. Overall, BlueConic has consistently helped my clients become more customer-centric in their decision-making.
What’s the most exciting thing you’ve done with your data using BlueConic?
There's so much to highlight! Working with dialogues is always thrilling, especially when creating personalized product recommendations. However, the most fascinating aspect for me is personalizing on-site search algorithms with data collected by BlueConic. By leveraging consumed content on the page or external data sources, we can enhance search results accordingly.
If you could give one piece of advice to a team just starting with BlueConic, what would it be?
A Customer Data Platform should never be a stand-alone tool. Ensure alignment with other teams like CRM, CIAM, marketing automation, website, and paid media teams to maintain a unified vision. BlueConic is a powerful tool for implementing a holistic approach to your customers' journey.
What’s next on your BlueConic journey?
During the implementation phase, most customers focus on integrating data into BlueConic and creating their first personalized dialogues. My goal is to help my clients to go one step further and develop use cases where other systems leverage the data collected by BlueConic, such as providing valuable lead information to the sales team via the CRM system.
