Your Biggest Quarter. Your Toughest Targets. Your Smallest Margin for Error.
AI assistants now intercept high-intent moments: scanning, comparing, even buying on behalf of customers.
The result? Insight Collapse—the critical gap between when intent appears and when your team can act. In peak season, every minute of delay means lost revenue.
The conversation
In this Growth Insights Webinar, Matt Ezyk (Head of Ecommerce Engineering at Hanna Andersson, RETHINK Retail Top AI Leader in Retail 2026) joined Grace Bacon (CMO, BlueConic) for a fireside chat on how leaders are responding to these shifts and the moves you can make to protect growth and margin.
What you’ll learn
Watch the webinar below and gain clarity on the biggest shifts reshaping BFCM and hear how leaders are adapting:
Stay visible in an AI-driven funnel with practical ways to maintain brand presence
Tighten your data foundations by unifying customer data and removing AI bottlenecks
Engage individuals, not just segments while avoiding over-personalization pitfalls
Drive post-purchase excellence with fast shipping, proactive comms, and follow-ups