Heard all the buzz, but unsure how to get started with your first-party data strategy? In this webinar, we'll demystify tactics retail and consumer goods companies can use to build or expand a first-party data asset. Plus, learn common pitfalls to steer clear of on your first-party data journey.
Together, we'll unpack:
What first-party data is and why it's crucial for modern marketers
Tactics retail and consumer goods companies can use to collect first-party data
How to make the most of the first-party data you have and grow your dataset over time
Common pitfalls retail and consumer goods marketers should avoid when getting started
