On-Demand Webinars

Collect & Capitalize: Why and How Retail and Consumer Goods Companies Should Build First-Party Data Assets

Heard all the buzz, but unsure how to get started with your first-party data strategy? In this webinar, we'll demystify tactics retail and consumer goods companies can use to build or expand a first-party data asset. Plus, learn common pitfalls to steer clear of on your first-party data journey.

Together, we'll unpack:

  • What first-party data is and why it's crucial for modern marketers

  • Tactics retail and consumer goods companies can use to collect first-party data

  • How to make the most of the first-party data you have and grow your dataset over time

  • Common pitfalls retail and consumer goods marketers should avoid when getting started

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