On-Demand Webinars

Last Call for Cookies: Navigating the Future of Marketing & Advertising

The verdict is in on third-party cookies: they are a liability to consumer privacy. Whether they are discontinued next year or last another decade, companies can’t afford to wait to take action if they want to deliver on the transparency and trust that consumer’s demand.

First-party data is the holy grail for brands and publishers looking to deliver personalized, value-added experiences to customers while safeguarding their privacy at the same time. But scaling first-party data can be challenging. When used in conjunction with universal identifiers (UIDs), companies can tap into the broader data ecosystem to reach a wider audience, gain deeper insights, and deliver more targeted campaigns, while still respecting user privacy and consent.

In this on-demand webinar, industry experts from UPS, Advance Local, Lotame, Mindshare, The Trade Desk, and BlueConic discuss the future state of marketing and advertising and the steps you can take to future-proof your business.

Watch the webinar now to discover:

  • Why first-party data is the lifeblood of current and future marketing and advertising strategies

  • How UIDs can serve as a vital link between various data platforms to enable more personalized marketing and advertising 

  • Practical insights on how companies are already using first-party data and UIDs to inform paid media strategies and ensure success in a post-cookie landscape

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