How Ask-First Commerce is shifting retail demand before the click
Your customers are deciding before they reach your site
Shoppers are increasingly relying on AI to discover products, compare options, and build confidence before a retailer ever enters the picture.
This shift — Ask-First Commerce — is changing where demand forms and where influence lives.
By the time a customer lands on your category page or product detail page, their preferences and shortlist may already be shaped.
Watch Matt Ezyk of Hanna Andersson and Grace Bacon, CMO at BlueConic, in a candid conversation about what retail leaders are seeing and how to respond.
What you’ll learn
In just 30 minutes, you’ll gain clarity on:
- Where buying decisions are being shaped before customers reach brand-owned experiences
- How Ask-First Commerce is shifting control over shortlists and recommendations
- Which moments in the journey are most at risk of being bypassed
- What retail leaders can do now to regain influence — without rebuilding their tech stack
Watch the recording
Access the on-demand session now and understand how to compete when demand is forming before the click.
