As the digital landscape evolves, first-party data emerges as the new gold. In this fireside chat, Alexis Hoopes, VP Ecommerce at Mattel, Inc., and Cory Munchbach, CEO at BlueConic, unpack:
How Mattel's vision to build an even more customer-centric marketing practice sparked a digital transformation, powered by first-party data
Ways Mattel uses first-party data to maximize media efficiency and advance their direct-to-consumer strategy
Some of the transformative results Mattel has achieved by putting the customer at the forefront of their marketing initiatives