Beyond the Toy Store Shelf: Mattel’s Digital Transformation, Explained

As the digital landscape evolves, first-party data emerges as the new gold. In this fireside chat, Alexis Hoopes, VP Ecommerce at Mattel, Inc., and Cory Munchbach, CEO at BlueConic, unpack: 

  • How Mattel's vision to build an even more customer-centric marketing practice sparked a digital transformation, powered by first-party data

  • Ways Mattel uses first-party data to maximize media efficiency and advance their direct-to-consumer strategy

  • Some of the transformative results Mattel has achieved by putting the customer at the forefront of their marketing initiatives

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