Behind the Digital Transformation of Bob’s Discount Furniture

In this video, BlueConic CEO and former Forrester analyst, Cory Munchbach, hosts a fireside chat with Bob’s Discount Furniture VP of Customer Experience & Digital Innovation, David Levin, to talk about what tactics enable digital transformation.

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The Bob’s Story

Originally founded in 1991, Bob’s Discount Furniture has grown to over 100 stores nationwide, becoming one of the largest furniture retailers in the United States. To better understand the needs of their growing customer base, Bob’s teams up with BlueConic to unify and activate their first-party data to enable the company’s digital transformation and customer retention tactics.

Bob’s Discount Furniture offers quality products including living room sofasdining room sets, and their famous Bob-O-Pedic mattresses at affordable prices. Reviews of Bob’s Discount Furniture on Trustpilot are an example of the loyal customer base that’s continually impressed by the personalized service it receives from their dedicated sales staff.

The company supports hundreds of nonprofit organizations, as well as other local community initiatives. The Bob’s Discount Furniture Charitable Foundation and Outreach program help contribute to the $2.75 million funds donated annually. Their community outreach is just one of the many reasons that make Bob’s Discount Furniture a great place to work. Check out Bob’s Discount Furniture reviews on Glassdoor to learn more reasons why employees love working at Bob’s.

Follow Bob’s Discount Furniture on Instagram for room ideas and design inspiration.

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