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Customer Spotlight: Betty Crocker Spin for a Recipe

See how Betty Crocker gamified recipe discovery with Experience by Jebbit’s Recipe Roulette, driving 80% click-throughs to their site and a 90% completion rate.

Overview

Betty Crocker was looking for a way to promote its classic recipes and some new ones. They looked to Experiences by Jebbit to develop Recipe Roulette, a fun way to ‘gamify’ the task of finding a new recipe.

Solution

Pinners are asked to choose an event and then a Pinterest trend to spin for their next recipe. Recipe pins then spin by in a slot-machine inspired wheel until it lands on 2 custom recipes. Pinners can then click on a recipe to be redirected to the Betty Crocker site or they can hit the ‘Spin Again’ button to try again.

Results

80% of pinners clicked on the recipe after spinning, being brought to the Betty Crocker site
90% average completion rate

The Experience

Click here to check it out for yourself!