Webinars & Videos
From One-Time to Lifetime: Retention Tactics You Can Steal for 2026
Watch the on-demand webinar featuring RetailWire, PUMA, and BlueConic to learn how leading retail and DTC brands turn first-time buyers into loyal customers.
Holiday traffic brings new customers. The real opportunity comes after.
In this session, PUMA and BlueConic break down how brands can move beyond short-term spikes and build long-term, predictable growth using unified data, real-time decisioning, and practical AI.
Whether you're looking to boost retention, improve personalization, or consolidate your tech stack, this discussion gives you a clear path forward.
What you'll learn:
- Retention as a Growth Engine: Why repeat customers now outperform acquisition-driven strategies.
- How to Build Unified Customer Profiles: Connect ecommerce, app, retail, and marketing data into a single source of truth.
- Real-Time Personalization That Adapts to Every Customer: Move beyond static segments and outdated recommendations.
- Always-On Experiences That Reveal New High-Value Audiences: How PUMA turned a short-term activation into a scalable, always-on revenue driver.
- A/B Testing for Continuous Optimization: How to learn fast, fail smart, and remove internal bias.
- AI Trends Shaping 2026 and Beyond: A look at conversational AI, next-best-action models, and how brands stay agile.
