Reports & Trends

Blog
What Growth-Focused Retail Marketers Do Differently

Discover how top retail brands turn customer data into real revenue.

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Blog
Why Your Customer Data Isn’t Driving Growth (Yet)

See how leading brands are turning insight into action—and action into measurable results.

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Blog
Why Marketers Need a New Model for Customer Growth

Why growth today demands systems that listen, decide, and act in real time.

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Reports & Guides
10 Creative Ways Travel & Hospitality Brands Can Strengthen Customer Relationships
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Reports & Guides
How Scholarly Publishers Can Use First-Party Data as a Catalyst for Growth
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Reports & Guides
The Customer Acquisition Handbook

Discover why first-party data is your most valuable strategic asset—and how to effectively collect and activate it to turn more prospects into customers.

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Blog
Digital Trends for Retail in 2025

In 2025, AI-driven personalization, gamified loyalty programs, and dominant retail media networks will shape retail. Learn how brands can adapt to evolving tech and consumer engagement strategies.

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Webinars & Videos
Retail Roadmap 2025: Trends in AI, Loyalty, and Retail Media

In this webinar, learn key retail trends for 2025, including the rise of retail media, AI's impact on growth, disruptions from new players, and next-gen loyalty programs.

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Blog
Unlock the Power of Gamification to Boost Loyalty

Learn how to harness the power of gamification in your marketing strategy to boost customer loyalty, engagement, and retention.

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Blog
How 2025 Will Redefine Marketing, Technology, and the Role of CDPs

Discover how CDPs will shape the future of marketing in 2025.

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Webinars & Videos
Why B2C Demands a Customer Data Platform in 2025

Learn how Customer Data Platforms (CDPs) can transform your business. Watch our on-demand webinar for strategies on data integration, privacy, and scaling for ROI.

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Blog
Introducing Real-Time Sync: Paving the Way for Smarter Personalization and a New Era of Composable Innovation
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Blog
First-Party Data Collection: Top Sources and Best Practices

Explore six sources for first-party data collection, including analytics from your email marketing, loyalty programs, website, and more.

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Reports & Guides
The State of Customer Data Activation

This report explores the barriers marketers’ encounter in effectively utilizing their customer data.

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Blog
Google's Cookie U-Turn: What It Really Means for Publishers

Google's decision to reverse its stance on third-party cookie deprecation is forcing publishers to adapt once again.

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Podcasts
Recruiting Top Marketing Talent in a Remote World: Strategies from BlueConic's CMO
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Podcasts
Data: Use it or Lose it to Win Customers

In this episode of The Content Marketing Virtual Summit, BlueConic CMO Patrick Reynolds shares invaluable knowledge on go-to-market strategies, data, and marketing leadership in the SaaS industry.

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Reports & Guides
The Future of Data-Driven Advertising in Media & Publishing

Discover how media companies are future-proofing their revenue strategies today and their outlook on industry changes over the next five years.

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Podcasts
The Depth Era

In this episode of The Rebooting Show, BlueConic CEO Cory Munchbach discusses how publishing is shifting from prioritizing breadth to rewarding depth.

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Podcasts
Sales Talk for CEOs: Leading with Empathy: How Cory Munchbach's Journey from Analyst to CEO Shapes her Leadership Today
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Podcasts
Unlocking Growth: How CDPs Address Five Key Business Challenges

In this episode of the Millennium Live, BlueConic CEO Cory Munchbach discusses how CDPs tackle pressing business challenges and how BlueConic empowers organizations to maximize ROI, and more.

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Podcasts
How to Meet Customers Where They Are in Their Buying Journey

In this Episode of The Revenue Driven CMO, BlueConic CMO Patrick Reynolds discusses how to help buyers in their research, what CDPs enable marketers to do with data, and more.

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Blog
Top 5 Takeaways from the Experiences by Jebbit Winter 2024 Product Release Webinar
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Webinars & Videos
Winter 2024 Experiences by Jebbit Product Release

Take a peek behind the curtain and get an exclusive look at the latest features Experiences by Jebbit has to offer.

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Reports & Guides
A Publisher’s Guide to Mitigating Churn and Increasing Subscriber Retention
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Webinars & Videos
The Year Ahead in Publisher Subscriptions

Watch this webinar as The Rebooting's Brian Morrissey is joined by publishing leaders to discuss their outlook for the subscription market in 2024.

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Blog
2023 CDP RFP Predictions Revisited

In January 2023, BlueConic experts made predictions on what to expect for RFP trends in the coming year. Discover how these predictions fared.

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Podcasts
The Future of Marketing Analytics

In this episode of DataFramed, BlueConic CEO Cory Munchbach discusses successful marketing strategies, the impact of privacy laws on data collection, the future of marketing analytics, and more.

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Webinars & Videos
Unlocking Success in CDP Selection: 2024 RFP Trends

Discover the top RFP trends in CDP evaluation to shape your 2024 strategy.

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Reports & Guides
The Customer Retention Handbook for Retail & Consumer Goods Companies
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Podcasts
Cory Munchbach on the life of a Martech CEO

In this episode of Making Sense of Martech, BlueConic CEO Cory Munchbach discusses her journey to becoming CEO, what it looks like to lead a private equity-backed company, and more.

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Reports & Guides
The Total Economic Impact™ of BlueConic

Download the study to learn about the benefits and ROI companies gain after implementing BlueConic.

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Blog
2024 Outlook: Key Trends in Retail & Consumer Goods

Discover key trends are expected to redefine the retail and consumer goods landscape in 2024, offering both challenges and opportunities for businesses.

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Podcasts
The tsunami of crap has arrived

In this episode of The Rebooting Show, BlueConic Director of Sales Patrick Crane joins Brian Morrissey to discuss the state of subscriptions for publishers and the maturation of the market.

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Podcasts
The VentureFizz Podcast: Cory Munchbach - CEO of BlueConic

In this episode of the VentureFizz Podcast, BlueConic CEO Cory Munchbach talks all things BlueConic, lessons learned since becoming CEO, and more.

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Reports & Guides
The State of Publisher Subscriptions

Learn about the progress publishers have made in building subscriptions programs.

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Reports & Guides
The Customer Acquisition Handbook for Retail & Consumer Goods Companies
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Podcasts
Lessons from the Frontline: How to Build a Bulletproof Business Case for a CDP
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Reports & Guides
A Publisher's Guide to Effective Content Metering

Discover how an effective content metering strategy can significantly impact your subscription growth.

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Podcasts
BlueConic - A CDP Built for Marketing Activations

In this episode of Marketecture podcast, BlueConic CEO Cory Munchbach discusses the history of BlueConic and how and why CDPs emerged, before diving deeper into the inner workings of our platform.

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Podcasts
How Remote Work Works in Today's Environment

In this episode of HR Data Labs podcast, BlueConic Chief People Officer Katherine Boardman discusses remote work and how companies can craft it for their employees' benefit.

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Blog
Developing CDP Use Cases: A Guide for Marketers

Discover the importance of well-defined use cases to guide the selection and implementation of a CDP to achieve business goals.

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Reports & Guides
10 Things Your CDP Vendor May Not Be Telling You

Discover the right questions to ask when choosing a CDP vendor so you can make an informed choice for your business.

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Reports & Guides
10 Questions to Ask Your CDP Vendor

Ask these critical questions to ensure you choose the right vendor for your business.

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Reports & Guides
A Publisher’s Guide to Personalized Content Recommendations

Learn how personalized content recommendations based on first-party data can help you boost customer engagement and revenue.

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Blog
The Vital Role of Driving Sales in Your Business

Discover how prioritizing sales can fuel growth, stability, and innovation for your business. Learn the transformative power of strategic sales focus.

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Blog
Four Best Practices for a Website Redesign with BlueConic

Discover four tips that will save you time and resources while optimizing your website performance and the customer experience at the same time.

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Reports & Guides
CDP Use Cases in Consumer Goods

Get real-world examples of how consumer goods companies are using BlueConic to transform their customer relationships and accelerate growth that you can use as inspiration for your own business.

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Blog
What B2B Marketers Should Look for in a Customer Data Platform

Discover six factors that will help you make more informed decisions and ultimately choose the CDP that best aligns with your organization's long-term growth plans.

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Blog
BlueConic Celebrates Pride!

At BlueConic, we’re committed to building an inclusive environment for all—both during pride month and throughout the year.

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Webinars & Videos
Data Down the Drain? CDPs Bring Value to an Underutilized Asset

Find out how you can establish a CDP center of excellence for your business.

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Blog
BlueConic Named 2023 SIIA CODiE Award Finalist for Best Customer Data Platform
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Webinars & Videos
Forrester Total Economic Impact™: How BlueConic Customers Reduced Operational Costs with up to 90% Time Savings
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Blog
MarTech Day: What Trends Will Define 2023?

Discover our top 5 MarTech trends that you should know to remain informed and engaged in 2023.

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Reports & Guides
CDP Use Cases in Media & Publishing

Learn how media and publishing companies are using BlueConic to transform their audience relationships and accelerate growth.

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Blog
Gamify for Engagement, Retention & Loyalty: Our Playbook

Discover the power of gamification in marketing with our free playbook.

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Blog
Experiences by Jebbit AI: The Future of Digital Experiences

Say hello to AI-powered features that can build full digital experiences in mere seconds.

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Podcasts
Do Customer-Centric RevOps Leaders Make Better CROs?

In this episode of the CRO Spotlight Podcast, BlueConic CRO Jackie Rousseau-Anderson speaks to Warren Zenna, CEO of the CRO Collective, about how data analytics leaders make great CROs.

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Reports & Guides
How CPG Companies Drive Innovation With First-Party Data

Discover how CPG companies are using first-party data to drive innovation and growth while prioritizing consumer privacy.

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Reports & Guides
Why Second-Party Data is Becoming a Mainstay in the Privacy-First Era
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Blog
International Women’s Day 2023: Meet 8 Inspirational Women at BlueConic
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Blog
International Women’s Day: Profiles in Leadership

In celebration of International Women’s Day, BlueConic is featuring five inspiring women leaders within our organization and across our customer base.

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Podcasts
Unlock the Power of Smarter Customer Engagement for CPG with the BlueConic CDP
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Reports & Guides
CDP Use Cases in Retail

Get real-world examples of how retailers are using BlueConic to transform their customer relationships and accelerate growth that you can use as inspiration for your own business.

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Blog
Top 5 RFP Trends in CDP Evaluation

Learn the top 5 RFP trends in CDP vendor evaluation and get tips on how to choose the right vendor.

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Blog
CPG Marketing: Trends, Challenges, and Top Brand Strategies

Discover some of the tactics you can use to reach your customers and collect data at the same time.

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Blog
5 MarTech Trends You Must Know in 2023

Discover our top 5 MarTech trends that you should know to remain informed and engaged in 2023.

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Webinars & Videos
Why Second-Party Data is Becoming a Mainstay in the Privacy-First Era
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Blog
A Message From Our New CEO: Cory Munchbach

A Message From Our New CEO: Cory Munchbach

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Blog
2022: The Year of the Blue

It’s hard to believe we are about to close the door on 2022. What a year it’s been!

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Blog
Our Favorite Things: 2022 Holiday Gift Guide

Spread cheer to those you hold near and dear. Check out our 2022 Holiday Gift Guide!

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Podcasts
Deliver Customer Centric Experiences Across Channels

Watch this on-demand discussion with Nicky Peterse, Principal Customer Success Manager, BlueConic about Delivering Customer Centric Experiences Across Channels.

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Blog
Three Critical Components of Any CDP Change Management Strategy

BlueConic’s advice on how to center time-tested drivers of success when building out a CDP change management program.

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Blog
Experiences by Jebbit Holiday Hit List

Get the ultimate blueprint to boost bottom-line sales this holiday season.

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Podcasts
Integrating Customer Centricity into the Digital Marketing Transformation Roadmap
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Podcasts
Turn Your Mature Data Organization into a Revenue Machine

Watch this session from the INMA World Congress 2022 to learn how you can turn your first-party data asset into a revenue-generating product.

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Blog
Marketing Cloud CDP: Oxymoron, Vaporware, or Other?

Marketing cloud's pivot into building a CDP reinforces the fact that a combination of features in existing marketing technology tools does not equal a CDP.

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Reports & Guides
IDC MarketScape: Worldwide Retail & CPG Customer Data Platform Software Providers 2022 Vendor Assessment
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Reports & Guides
2022 Gartner® Market Guide for Customer Data Platforms

Download the Gartner Market Guide for recommendations to help you select the right CDP vendor.

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Webinars & Videos
Why Publishers Rely on CDPs to Grow Revenue

In this webinar we explore how CDPs provide untapped value into your first-party data, insulates you from growing privacy regulations, and helps you build trust with your audiences.

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Webinars & Videos
Customer Journey Orchestration as a Cookie Alternative

This webinar covers how Vanarama's transition from third to first-party data provided actionable purchasing journey behavior insights to develop omnichannel marketing tactics.

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Reports & Guides
Data Clean Rooms: The Key to Marketing Measurement in the Privacy-First Era
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Blog
10 Articles to Add to Your Holiday Reading List

Stay on top of the major trends that will shape marketing, advertising, and supporting technologies in 2022.

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Webinars & Videos
Planning for the Deprecation of Third-Party Data

Learn how to future-proof your data strategy and discover the challenges marketers must consider when navigating privacy regulations and third-party cookie deprecation.

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Reports & Guides
The Third-Party Data Deprecation Playbook

Download our eBook to discover the four essential tools you need for success in the privacy-first era.

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Blog
Autovia launches first-party data strategy to connect audiences with car makers, dealers and other automotive service providers
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Webinars & Videos
The Third-Party Data Deprecation Playbook

This playbook outlines the 4 tools you need in your third-party data deprecation playbook to lead your organization successfully into a cookiless future.

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Podcasts
Beyond the Cookie: Personalization for 2022

Watch this video to learn how you can get beyond the cookie in 2021 and straight to the core of identity in today’s digital world.

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Reports & Guides
A Single Customer View for Consumer Goods

Download this guide to learn 4 ways consumer goods companies are turning first-party data into a strategic business asset by creating a single customer view for their business.

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Reports & Guides
A Single Customer View for Telecommunications

Download this guide to learn 3 ways telecommunications companies are turning first-party data into a strategic business asset by creating a single customer view for their business.

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Podcasts
Why Data & Analytics Leaders Are Embracing CDPs

Learn why data and analytics leaders from retailer and consumer goods brands are turning to customer data platforms (CDP).

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Reports & Guides
Assessing Technology’s Impact on Marketing & CX Operations

Discover how the right tech can fundamentally transform how marketing, CX, and other growth teams understand and interact with customers.

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Blog
How the Data Lake’s Failure Led to the CDP

A data lake can still be a valuable solution for enterprises. But the legacy customer database's capabilities pale in comparison to a CDP's.

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Blog
Why Enterprise Brands Are Investing in CDPs

Enterprise brands' investment in the customer data platform (CDP) continues to increase — as does their ROI from the technology.

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Blog
One-to-One Marketing: An Individualized Approach

Success with a one-to-one marketing strategy requires tech that enables efficient, real-time data activation based on rich customer insights.

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Blog
The MarTech Stack Evaluation Guide

Use our martech stack evaluation guide to audit your brand's marketing technology stack and identify areas for improvement.

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Reports & Guides
Omni-Channel Acceleration in Retail

Download this guide to learn 4 ways retailers are turning first-party data into a strategic business asset for omni-channel growth.

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Reports & Guides
Business Transformation in Media & Publishing

Download this guide to learn how media and publishing companies are turning first-party data into a strategic business asset for growth.

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Webinars & Videos
Why Operational Efficiency Is Your New Marketing Metric: Measuring MarTech Effectiveness
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Podcasts
Overcoming Barriers to Cross-Channel Customer Experiences

Discover how you can deliver bespoke customer experiences to your audience across channels and boost your core marketing metrics and ROI.

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