Marketers today have no shortage of data. Or tools. Or pressure. You’re expected to personalize at scale, move fast, and prove ROI at every stage of the journey.
And yet—despite all the investment—growth still feels stuck.
It’s not because you’re missing data. It’s because you’re stuck trying to use it effectively.
In our Complete Guide to Accelerating Customer Growth, we break down the blockers that slow most teams down—and how leading brands are breaking through to drive smarter, faster growth.
Obstacle 1: You’re guessing what customers want
Fix: Capture intent directly with declared data
Behavioral data—clicks, opens, pageviews—can hint at what customers care about. But it rarely tells the full story. That’s why growth-focused marketers are asking directly.
Declared data is information customers choose to share—like their preferences, motivations, or purchase intent. It’s transparent, accurate, and instantly usable. Whether through quizzes, surveys, or preference centers, it gives marketers what behavioral data can’t: real intent.
Bliss Skincare replaced static forms with an interactive quiz to collect this data in real time. The result? A 34% increase in qualified leads—and a major boost in email performance from more relevant messaging
No assumptions. Just better conversations—and better outcomes.
Obstacle 2: Your data lags behind your customers
Fix: Act in real time with unified, always up-to-date profiles
You can’t deliver relevant experiences if your systems are out of sync. When data lives in silos or updates in batches, you’re always reacting too late.
Leading marketers are solving this with real-time data activation—unifying behavioral, declared, and transactional data into dynamic profiles that update as customers engage. That enables instant triggers, smarter targeting, and seamless personalization across channels.
RevZilla used real-time signals to identify cart abandoners and launch personalized follow-ups with urgency messaging and product-specific content. The impact? 15–30% recovery rates and $200–$500 in revenue recaptured per 1,000 carts.
Timely relevance isn’t a nice-to-have—it’s a revenue lever.
Obstacle 3: Execution is slowed by internal bottlenecks
Fix: Give marketers tools they can actually use
If every campaign or journey requires a developer, ideas stall. Testing slows. Teams get frustrated.
That’s why modern organizations are prioritizing marketing self-sufficiency—equipping teams with intuitive, self-serve tools that reduce dependencies and let them build, test, and launch independently.
Evenflo rolled out a personalized product finder that didn’t just improve shopping—it gave marketing more flexibility to test and launch campaigns without tying up dev resources. The result? A 46% increase in conversions and faster time to value.
Less waiting. More doing. That’s what drives results.
Smarter Growth Starts Here
These aren’t just tactical wins. Together, they add up to something bigger: a more agile, more intelligent system for customer growth.
In our Complete Guide to Accelerating Customer Growth, you’ll learn how to:
Capture richer insights with declared data
Unify and activate profile data in real time
Orchestrate personalized journeys across every channel
Empower marketers to move fast—without bottlenecks
Download the playbook to see how leading brands are turning insight into action—and action into measurable results.
