Studies have found that few publishers convert more than 10% of their audience to paying subscribers. That means most media and publishing companies are investing significant financial resources to attract a shrinking pool of potential customers.
The bottom line: keeping existing subscribers is valuable. But mitigating churn and fostering retention can be challenging in today’s highly competitive landscape.
So, what are media and publishing companies to do?
First-party data holds the key to increasing subscriber loyalty and reducing churn in today’s dynamic environment. In this guide, you’ll discover:
The leading causes of subscriber churn
Why first-party data is the key to growth and profitability
Specific strategies that you can employ to retain more subscribers and reduce churn in your own business
Don’t get left behind. Fill out the form to download and share “A Publisher’s Guide to Mitigating Churn and Increasing Subscriber Retention” today.