A Publisher's Guide to Effective Content Metering

Since the introduction of New York Times’ content meter in 2011, media and publishing companies have continued to experiment with content metering (or paywalling) as a strategy for increasing digital subscriptions. But finding the ‘sweet spot’ where publishers grant enough free views to engage readers while building a relationship so that they’re willing to pay is a delicate balance.

Download our guide to learn why a content metering strategy based on first-party data holds the key to driving subscriptions and revenue. You’ll discover:

  • The importance of a single customer view in content metering

  • Three effective strategies for using content meters to drive subscription growth

  • How you can get started with content meters

Fill out the form to download and share our “A Publisher’s Guide to Effective Content Metering” Guide today.

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