Publishers have made direct audience revenue a critical part of their business strategies, providing a level of stability from the gyrations of the ad market. Now, they’re experiencing the growing pains of a maturing market as they transition from a new business line to a “forever business.”
The Rebooting surveyed 201 publishers to understand the progress they’ve made in building subscriptions programs. The resulting report found:
A majority of publishers are still seeing solid growth, if not the hyper growth of early days
Revenue diversification is the top goal of publishers
Publishers are fighting a two-front war to attract new subscribers and mitigate churn
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