2022 Gartner® Market Guide for Customer Data Platforms
“According to Gartner’s 2021 Cross-Functional Customer Data Survey, just 14% of organizations achieve a 360-degree view of their customer. Among those who have achieved it, 44% of respondents say their 360-degree view is located in a customer data platform.”
We believe marketing leaders should read this complimentary report, which included BlueConic as a Representative Vendor, to understand the customer data platform market and to learn more about:
Recommendations to help you select the right CDP vendor
The latest market forces
A market definition and analysis
CDP vendor types and feature set
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