Media & Publishing

Reports & Guides
2024 Gartner® Magic Quadrant™ for Customer Data Platforms

Discover why BlueConic was named the sole Challenger in inaugural Gartner® Magic Quadrant™ for Customer Data Platforms.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
eBooks
8 Strategies for Crafting a Winning Customer Data Platform RFP

Discover the key capabilities that should be on your CDP vendor comparison checklist.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
On-Demand Webinars
Ditch Data Dogma

Watch now to unlock the secrets to effective personalization and customer engagement by harnessing unique data insights.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
On-Demand Webinars
The Year Ahead in Publisher Subscriptions

Watch this webinar as The Rebooting's Brian Morrissey is joined by publishing leaders to discuss their outlook for the subscription market in 2024.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Reports & Guides
A Publisher’s Guide to Mitigating Churn and Increasing Subscriber Retention
Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
2023 CDP RFP Predictions Revisited

In January 2023, BlueConic experts made predictions on what to expect for RFP trends in the coming year. Discover how these predictions fared.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
On-Demand Webinars
Unlocking Success in CDP Selection: 2024 RFP Trends

Discover the top RFP trends in CDP evaluation to shape your 2024 strategy.

Watch Now
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
From Cookies to Consent: How to Effectively Use First-Party Data for Marketing and Advertising
Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
On-Demand Webinars
Last Call for Cookies: Navigating the Future of Marketing & Advertising
Watch Now
105613B1-6CAE-4D92-A726-7F338E024DC8
Reports & Guides
The Total Economic Impact™ of BlueConic

Download the study to learn about the benefits and ROI companies gain after implementing BlueConic.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Reports & Guides
The State of Publisher Subscriptions

Learn about the progress publishers have made in building subscriptions programs.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Mitigating Churn and Increasing Subscriber Retention in Media and Publishing
Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Videos
Lessons from the Frontline: How to Build a Bulletproof Business Case for a CDP
Watch Now
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Adapting to AI-Driven Search: Survival Strategies for Publishers

Learn about a pressing AI threat that is emerging for publishers and what they can do to adapt.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
On-Demand Webinars
What AI-Powered Search Means for Publishers: A Talk With Experts

AI-powered search is set to transform the way content is discovered and consumed. Watch now to learn what this means for publishers.

Watch Now
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Driving Revenue through Precision: Your Guide to Content Metering Using BlueConic
Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Reports & Guides
A Publisher's Guide to Effective Content Metering

Discover how an effective content metering strategy can significantly impact your subscription growth.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
3 Common Missteps Slowing Your CDP’s Time-to-Value

Explore common missteps in CDP implementation, including the importance of clear use cases, data readiness, and avoiding over-complication to accelerate time-to-value.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Developing CDP Use Cases: A Guide for Marketers

Discover the importance of well-defined use cases to guide the selection and implementation of a CDP to achieve business goals.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
eBooks
10 Things Your CDP Vendor May Not Be Telling You

Discover the right questions to ask when choosing a CDP vendor so you can make an informed choice for your business.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Infographics
10 Questions to Ask Your CDP Vendor

Ask these critical questions to ensure you choose the right vendor for your business.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Reports & Guides
A Publisher’s Guide to Personalized Content Recommendations

Learn how personalized content recommendations based on first-party data can help you boost customer engagement and revenue.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Next-Level Marketing: Unlocking Potential with Generative AI and BlueConic
Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
How BroadcastMed: Oncology Division Sunset Their DMP and Grew Digital Revenue by 27%
Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
ADPPA: Why marketers should embrace it to build deeper customer relationships
Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Best Practices for Optimizing Your AI-Powered First-Party Data Strategy
Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Four Best Practices for a Website Redesign with BlueConic

Discover four tips that will save you time and resources while optimizing your website performance and the customer experience at the same time.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
What B2B Marketers Should Look for in a Customer Data Platform

Discover six factors that will help you make more informed decisions and ultimately choose the CDP that best aligns with your organization's long-term growth plans.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
BlueConic Celebrates Pride!

At BlueConic, we’re committed to building an inclusive environment for all—both during pride month and throughout the year.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Unlocking Revenue Potential: How Radio and Broadcast Companies Can Tune into Their Audience with First-Party Data and a CDP
Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Celebrating European Mental Health Week: A Q&A with BlueConic’s Steffie Middendorp
Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Why Scholarly Publishers are Prioritizing First-Party Data: A Q&A With Colleen Scollans
Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
BlueConic Named 2023 SIIA CODiE Award Finalist for Best Customer Data Platform
Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Why We Recognize Mental Health Awareness Month: A Q&A with BlueConic’s People Team
Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
MarTech Day: What Trends Will Define 2023?

Discover our top 5 MarTech trends that you should know to remain informed and engaged in 2023.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Introducing BlueConic Premium Support Packages

Learn more about our Premium Support Packages and how they can help you achieve your business goals faster.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
eBooks
The Paradox of Personalization: Balancing Consumer Expectations with Privacy Concerns
Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
eBooks
CDP Use Cases in Media & Publishing

Learn how media and publishing companies are using BlueConic to transform their audience relationships and accelerate growth.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Attributing ROI to BlueConic: B2B Media

Discover the most common types of operational challenges that led B2B media companies to invest in BlueConic, as well as the benefits they gained after implementation.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Digiday Publishing Summit 2023: Three Key Takeaways

Here are three key takeaways we heard from the speakers and our conversations on the floor.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
eBooks
Why Second-Party Data is Becoming a Mainstay in the Privacy-First Era
Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
International Women’s Day 2023: Meet 8 Inspirational Women at BlueConic
Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
International Women’s Day: Profiles in Leadership

In celebration of International Women’s Day, BlueConic is featuring five inspiring women leaders within our organization and across our customer base.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
On-Demand Webinars
Overcoming the Paradox of Personalization to Meet Consumer Expectations
Watch Now
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Spreading the Love: Valentine’s Day Notes from BlueConic Customers

This Valentine's Day, we reflect on just how lucky we are to work with so many exceptional CDP partners every single day.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Top 5 RFP Trends in CDP Evaluation

Learn the top 5 RFP trends in CDP vendor evaluation and get tips on how to choose the right vendor.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
E - P - E at BlueConic

At BlueConic, every day we work with three key values: empathy, partnership, and expertise.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Webinar Q&A: Why Second-Party Data is Becoming a Mainstay in the Privacy First-Era
Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
5 MarTech Trends You Must Know in 2023

Discover our top 5 MarTech trends that you should know to remain informed and engaged in 2023.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
On-Demand Webinars
Why Second-Party Data is Becoming a Mainstay in the Privacy-First Era
Watch Now
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
A Beginner’s Guide to Second-Party Data & Its Growing Relevance

Understand the basics of second-party data and why this oft-overlooked form of consumer data will play a critical role in helping companies future-proof their marketing efforts.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Videos
Walking the Tightrope: How to Balance Personalization and Privacy in 2023
Watch Now
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Change is the Only Constant in Life

Find out how your business can survive and thrive during an economic downturn.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
On-Demand Webinars
Revealed: Top 5 RFP Trends in CDP Evaluation

BlueConic experts have combed through scores of RFPs to unpack what’s top of mind for your peers who’ve gone through the CDP evaluation process. In this webinar, they reveal 5 major trends they found.

Watch Now
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
A Message From Our New CEO: Cory Munchbach

A Message From Our New CEO: Cory Munchbach

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Reports & Guides
Toolkit: Selecting the Right Customer Data Platform

This toolkit provides a framework for goals, uses cases, and questions to design an RFP that will help you find the right customer data platform (CDP).

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
2022: The Year of the Blue

It’s hard to believe we are about to close the door on 2022. What a year it’s been!

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Our Favorite Things: 2022 Holiday Gift Guide

Spread cheer to those you hold near and dear. Check out our 2022 Holiday Gift Guide!

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Videos
Deliver Customer Centric Experiences Across Channels

Watch this on-demand discussion with Nicky Peterse, Principal Customer Success Manager, BlueConic about Delivering Customer Centric Experiences Across Channels.

Watch Now
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Will Privacy Regulators Crack Down on Activation from Clean Rooms?

Discover the importance of privacy-compliant activation with a data clean room.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Videos
Elevate Data Personalization Strategies

Find out how technology can bring personalization to life.

Watch Now
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Three Critical Components of Any CDP Change Management Strategy

BlueConic’s advice on how to center time-tested drivers of success when building out a CDP change management program.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
eBooks
Debunking the Four Myths of Consumer Data Privacy

Learn how you can embrace a more proactive approach to consumer data privacy.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
On-Demand Webinars
CMO-Level Insights to Elevate Your Personalization Strategy

This on-demand webinar explores how marketers and CMOs can elevate their organization’s approach to drive engagement and deliver financial results.

Watch Now
105613B1-6CAE-4D92-A726-7F338E024DC8
Videos
Turn Your Mature Data Organization into a Revenue Machine

Watch this session from the INMA World Congress 2022 to learn how you can turn your first-party data asset into a revenue-generating product.

Watch Now
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Marketing Cloud CDP: Oxymoron, Vaporware, or Other?

Marketing cloud's pivot into building a CDP reinforces the fact that a combination of features in existing marketing technology tools does not equal a CDP.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
BlueConic named a finalist in Digiday and INMA Awards alongside Endeavor Business Media
Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Videos
Apple’s Privacy Push

Discover how Apple’s privacy changes are impacting the mobile ad industry as a whole.

Watch Now
105613B1-6CAE-4D92-A726-7F338E024DC8
Videos
The Data Clean Room Boom

Learn why data clean rooms are gaining pace amid the third-party cookie’s demise.

Watch Now
105613B1-6CAE-4D92-A726-7F338E024DC8
On-Demand Webinars
Debunking the 4 Myths of Consumer Data Privacy

Forrester analyst Stephanie Liu joins BlueConic’s Cory Munchbach to debunk the 4 myths of consumer data privacy that are holding marketers back.

Watch Now
105613B1-6CAE-4D92-A726-7F338E024DC8
Videos
Winners and Losers of Apple’s Privacy Changes

Discover the biggest winners and losers from Apple’s privacy-related changes.

Watch Now
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Data Clean Rooms: The Next Era of CPG

What is a data clean room and why is it the future of CPG? The definitive guide to the latest tool in your data deprecation toolkit.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Infographics
Why Ethical Data Management and Privacy Matter

See why data ethics, privacy, and trust are non-negotiable imperatives that will affect every company over the next decade.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Expanding Your CDP Use Cases: Publishers

Discover three common CDP use cases publishers implement today to unlock reader and subscriber revenue and accelerate business growth.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
On-Demand Webinars
Why Publishers Rely on CDPs to Grow Revenue

In this webinar we explore how CDPs provide untapped value into your first-party data, insulates you from growing privacy regulations, and helps you build trust with your audiences.

Watch Now
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Top 5 Questions on Data Clean Rooms

What is a data clean room and what should you look for when buying a clean room solution? Answers to those questions and more.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Evolving Your Customer Engagement Strategy

To improve your customer engagement strategy, you need to humanize your brand and build a privacy-conscious marketing program using modern martech.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Videos
BlueConic Data Clean Rooms Solution

Learn more about BlueConic’s data clean rooms solution.

Watch Now
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Audience Monetization: A Powerful Revenue Opportunity

Developing audience monetization strategies based on their first-party data is what helps leading media and publishing brands thrive today.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
On-Demand Webinars
Top 10 CDP Use Cases for 2022

In this on-demand webinar, you'll hear about 10 real-world examples of how companies across industries use a CDP to enable their digital transformation and accelerate growth.

Watch Now
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Power Your Social Advertising with Rich First-Party Data

Fewer wasted impressions, increased conversions, and no more manual uploads. Liberate your data for effective social advertising campaigns.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Devising Your CDP Use Case Roadmap

Learn how BlueConic customers create, execute, and modify their CDP use case roadmaps to increase both revenue and operational efficiency.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Use Case-Based CDP Architectural Design, Explained

By being intentional with first-party data imports, brands with CDPs can build strong, use case-based architectural designs that boosts ROI.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
eBooks
Top 12 CDP Use Cases

Download our eBook to discover real-world examples of how BlueConic customers unlock revenue, enhance efficiency, and accelerate growth with our CDP.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
eBooks
Data Clean Rooms: The Key to Marketing Measurement in the Privacy-First Era
Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
10 Articles to Add to Your Holiday Reading List

Stay on top of the major trends that will shape marketing, advertising, and supporting technologies in 2022.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
On-Demand Webinars
Are Data Clean Rooms the Future of Attribution? The Key to Post-Cookie Measurement
Watch Now
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Make BlueConic the Brain Behind Salesforce Marketing Cloud

Fuel Salesforce Marketing Cloud with real time, individual-level event and profile data to deliver personalized and timely experiences.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Solutions Briefs
BlueConic’s Salesforce Marketing Cloud Connection

How growth-focused marketers drive smarter customer engagements with Salesforce Marketing Cloud and BlueConic.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Videos
Philadelphia Inquirer’s Roadmap to a Sustainable First-Party Data Strategy
Watch Now
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
How Customer Analytics Tools Democratize Data

There are many customer analytics tools. But only an analytics-focused CDP reduces the distance between insight generation and activation.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Videos
Planning for the Deprecation of Third-Party Data

Learn how to future-proof your data strategy and discover the challenges marketers must consider when navigating privacy regulations and third-party cookie deprecation.

Watch Now
105613B1-6CAE-4D92-A726-7F338E024DC8
Reports & Guides
Data Clean Rooms: The Next Era of CPG

Download our guide to learn how CPG companies can navigate third-party data deprecation and facilitate second-party data sharing with our data clean room.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Videos
How Dennis Publishing Made First-Party Data Core to its Business Transformation
Watch Now
105613B1-6CAE-4D92-A726-7F338E024DC8
eBooks
The Third-Party Data Deprecation Playbook

Download our eBook to discover the four essential tools you need for success in the privacy-first era.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Autovia launches first-party data strategy to connect audiences with car makers, dealers and other automotive service providers
Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Videos
The Third-Party Data Deprecation Playbook

This playbook outlines the 4 tools you need in your third-party data deprecation playbook to lead your organization successfully into a cookiless future.

Watch Now
105613B1-6CAE-4D92-A726-7F338E024DC8
Videos
Beyond the Cookie: Personalization for 2022

Watch this video to learn how you can get beyond the cookie in 2021 and straight to the core of identity in today’s digital world.

Watch Now
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Probabilistic and Deterministic Matching, Explained

BlueConic offers both deterministic and probabilistic matching types - we’ve constructed this guide to help you understand these concepts.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Customer Lifecycle Management: An Ongoing Effort

Customer lifecycle management is streamlined and simplified for companies with BlueConic. Learn how your brand can benefit from Lifecycles.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8