Google's decision to reverse its stance on third-party cookie deprecation is forcing publishers to adapt once again.
BlueConic has acquired Jebbit, a powerful data-capture and experience-creation software for marketers. Together, we're establishing the industry’s first-ever Operating System for Customer Data.
Watch this webinar to learn how harnessing first-party data can revolutionize your customer acquisition efforts, potentially slashing costs by up to 50%.
In this episode of The Content Marketing Virtual Summit, BlueConic CMO Patrick Reynolds shares invaluable knowledge on go-to-market strategies, data, and marketing leadership in the SaaS industry.
Emerging CX trends, including CDPs, AI, and GenAI, are shaping customer experiences. Discover how they can improve CX, drive revenue growth, and enhance brand loyalty.
Customer Success Manager Nicky Peterse discusses the escalating impact of consumer privacy regulation and third-party data deprecation across all industries.
Discover how media companies are future-proofing their revenue strategies today and their outlook on industry changes over the next five years.
In this episode of The Rebooting Show, BlueConic CEO Cory Munchbach discusses how publishing is shifting from prioritizing breadth to rewarding depth.
Explore the right—and wrong—ways to go about identity resolution and marketing data management, especially amid the loss of third-party cookies.
In this episode of the Millennium Live, BlueConic CEO Cory Munchbach discusses how CDPs tackle pressing business challenges and how BlueConic empowers organizations to maximize ROI, and more.
Discover the top 5 real-world examples of how leading organizations are leveraging CDPs to drive growth and revenue in 2024.
In this comprehensive guide, we’ll take a closer look at integrated pure-play CDPs, exploring their defining features, advantages, and real-world applications.
Learn the six questions to ask when crafting your data strategy.
Learn more about the rise of invisible experiences and what they mean for businesses and consumers alike.
Discover eight strategies for managing a successful CDP evaluation process.
In this episode of the Org3D podcast, BlueConic CEO discusses her journey from data and analytics to go-to-market strategy and emphasizes the importance of true customer centricity.
In this episode of Brand Enabled: The Human Stories Behind Branding, BlueConic CMO Patrick Reynolds discusses how he puts his concepts into practice and how that has translated into business success.
Discover why BlueConic was named the sole Challenger in inaugural Gartner® Magic Quadrant™ for Customer Data Platforms.
Discover the key capabilities that should be on your CDP vendor comparison checklist.
Watch now to unlock the secrets to effective personalization and customer engagement by harnessing unique data insights.
In this episode of Operations with Sean Lane, BlueConic CEO Cory Munchbach discusses the relationship between CEO and COO, the importance of asking questions, and traits that can hold CEOs back.
Watch this webinar as The Rebooting's Brian Morrissey is joined by publishing leaders to discuss their outlook for the subscription market in 2024.
In January 2023, BlueConic experts made predictions on what to expect for RFP trends in the coming year. Discover how these predictions fared.
Discover the top RFP trends in CDP evaluation to shape your 2024 strategy.
In this episode of DataFramed, BlueConic CEO Cory Munchbach discusses successful marketing strategies, the impact of privacy laws on data collection, the future of marketing analytics, and more.
In this episode of Making Sense of Martech, BlueConic CEO Cory Munchbach discusses her journey to becoming CEO, what it looks like to lead a private equity-backed company, and more.
Download the study to learn about the benefits and ROI companies gain after implementing BlueConic.
In this episode of The Rebooting Show, BlueConic Director of Sales Patrick Crane joins Brian Morrissey to discuss the state of subscriptions for publishers and the maturation of the market.
In this episode of the VentureFizz Podcast, BlueConic CEO Cory Munchbach talks all things BlueConic, lessons learned since becoming CEO, and more.
Learn about the progress publishers have made in building subscriptions programs.
Learn about a pressing AI threat that is emerging for publishers and what they can do to adapt.
AI-powered search is set to transform the way content is discovered and consumed. Watch now to learn what this means for publishers.
Discover how an effective content metering strategy can significantly impact your subscription growth.
In this episode of Marketecture podcast, BlueConic CEO Cory Munchbach discusses the history of BlueConic and how and why CDPs emerged, before diving deeper into the inner workings of our platform.
In this episode of HR Data Labs podcast, BlueConic Chief People Officer Katherine Boardman discusses remote work and how companies can craft it for their employees' benefit.
Discover the importance of well-defined use cases to guide the selection and implementation of a CDP to achieve business goals.
Explore common missteps in CDP implementation, including the importance of clear use cases, data readiness, and avoiding over-complication to accelerate time-to-value.
Ask these critical questions to ensure you choose the right vendor for your business.
Discover the right questions to ask when choosing a CDP vendor so you can make an informed choice for your business.
Learn how personalized content recommendations based on first-party data can help you boost customer engagement and revenue.
Discover four tips that will save you time and resources while optimizing your website performance and the customer experience at the same time.
Discover six factors that will help you make more informed decisions and ultimately choose the CDP that best aligns with your organization's long-term growth plans.
At BlueConic, we’re committed to building an inclusive environment for all—both during pride month and throughout the year.
Discover our top 5 MarTech trends that you should know to remain informed and engaged in 2023.
Learn more about our Premium Support Packages and how they can help you achieve your business goals faster.
Learn how media and publishing companies are using BlueConic to transform their audience relationships and accelerate growth.
Discover the most common types of operational challenges that led B2B media companies to invest in BlueConic, as well as the benefits they gained after implementation.
Here are three key takeaways we heard from the speakers and our conversations on the floor.
In celebration of International Women’s Day, BlueConic is featuring five inspiring women leaders within our organization and across our customer base.
This Valentine's Day, we reflect on just how lucky we are to work with so many exceptional CDP partners every single day.
Learn the top 5 RFP trends in CDP vendor evaluation and get tips on how to choose the right vendor.
At BlueConic, every day we work with three key values: empathy, partnership, and expertise.
Understand the basics of second-party data and why this oft-overlooked form of consumer data will play a critical role in helping companies future-proof their marketing efforts.
Find out how your business can survive and thrive during an economic downturn.
BlueConic experts have combed through scores of RFPs to unpack what’s top of mind for your peers who’ve gone through the CDP evaluation process. In this webinar, they reveal 5 major trends they found.
A Message From Our New CEO: Cory Munchbach
This toolkit provides a framework for goals, uses cases, and questions to design an RFP that will help you find the right customer data platform (CDP).
It’s hard to believe we are about to close the door on 2022. What a year it’s been!
Spread cheer to those you hold near and dear. Check out our 2022 Holiday Gift Guide!
Discover the importance of privacy-compliant activation with a data clean room.
Watch this on-demand discussion with Nicky Peterse, Principal Customer Success Manager, BlueConic about Delivering Customer Centric Experiences Across Channels.
Find out how technology can bring personalization to life.
BlueConic’s advice on how to center time-tested drivers of success when building out a CDP change management program.
Learn how you can embrace a more proactive approach to consumer data privacy.
This on-demand webinar explores how marketers and CMOs can elevate their organization’s approach to drive engagement and deliver financial results.
Watch this session from the INMA World Congress 2022 to learn how you can turn your first-party data asset into a revenue-generating product.
Marketing cloud's pivot into building a CDP reinforces the fact that a combination of features in existing marketing technology tools does not equal a CDP.
Forrester analyst Stephanie Liu joins BlueConic’s Cory Munchbach to debunk the 4 myths of consumer data privacy that are holding marketers back.
Learn why data clean rooms are gaining pace amid the third-party cookie’s demise.
Discover how Apple’s privacy changes are impacting the mobile ad industry as a whole.